LaunchTank
Why LaunchTank I
You need to launch your app in the next
3-9 months – PERIOD.

LaunchTank
Why LaunchTank II

LaunchTank
• Product Market Fit
• UX + Dev
Partnership
• Launching Whole
Products
Market
UX + Dev
Partnership
Whole
Product
WHY APPS FAIL

LaunchTank
AGENDA
• Product Market Fit
• UX + Dev
Partnership
• Launching Whole
Products
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
AGENDA
• Product Market Fit
• UX + Dev
Partnership
• Launching Whole
Product
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
PRODUCT MARKET FIT I
• The only thing
that matters is
getting to
product/market
fit. - Rachleff
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
PRODUCT MARKET FIT II
• A great market
pulls product out
of the startup. –
Andreessen
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
PRODUCT MARKET FIT III
• Is there a single,
identifiable
economic buyer for
this offer, readily
accessible to the
sales channel we
intend to use, and
sufficiently well-
funded to pay the
price for the whole
product?” – Moore
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
AGENDA
• Product Market Fit
• UX + Dev
Partnership
• Launching Whole
Product
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
UX + DEV PARTNERSHIP I
Almost always, great
new ideas emerge
at the intersection
of functions or
people that have
never met before.
Christensen
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
UX + DEV PARTNERSHIP II
“Mobile design
requires the
ultimate in design &
development
collaboration.” –
Krieger
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
AGENDA
• Product Market Fit
• UX + Dev
Partnership
• Launching Whole
Products
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
LAUNCHING WHOLE PRODUCTS I
“The market needs
to be fulfilled and
the market will be
fulfilled, by the first
viable product that
comes along.” –
Andreessen
Market
UX + Dev
Partnership
Whole
Product

LaunchTank
LAUNCHING WHOLE PRODUCTS II
• “Winning the
whole product
battle means
winning the war.”
– Moore, Crossing
the Chasm
Market
UX + Dev
Partnership
Whole
Product