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-By Manohar Prasad
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2. “Search engines are the primary interface between people using
the Web and websites. We visit a search engine site [like
Google, Yahoo, or MSN] and type keywords or phrases to find
relevant websites. Search engine uses their technology to find
websites that best match the keywords you are looking for.”
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What is Search Engine

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Why Search Engine’s are so important
•Search Engines are very important for generating traffic to your
site.
•More than 90% of Internet users use search engines to find
products, services, and information that they are looking for.
•When a search engine reviews your website, it looks for different
types of clues to establish a ranking.

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What is search engine optimization
•SEO stands for Search Engine Optimization!
•SEO is the process of improving the volume or quality of
traffic on web sites from search engines via search results. SEO
aims to improve rankings for relevant keyword in search
results.
•One description of SEO is a structured method of web site
development. Another, more common view is that SEO is a
long term strategy of online marketing.

6. Why SEO is so important
• 70% Of all users prefer “organic” results as opposed to Pay Per Click ads
• 90% Of all users do not go past the first three pages of organic results
• Higher return on investment than any comparable form of marketing
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Benefits of SEO
• High volume of unique site visits (different IP addresses)
• 24hour/365day/year Internet promotions
• High international profile for a comparatively low outlay
• When properly designed and optimized, website should stay long term in
the rankings
• High standards validation, works in all browsers

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Types of SEO
The SEO process can be divided into two stages.
1. On-site/On Page Search Engine Optimization
2. Off-Site/Off Page Search Engine Optimization
Both types of SEO are compulsory for your website.

8. On-site Search Engine Optimization
The first stage is Onsite Search Engine Optimization. On-Page
optimization is an important part of SEO. If on page optimization of a
website is done carefully, then you will have good chance of getting a
high search engine ranking.
On-site optimization has anything to do with your actual website.
When people talk about on-site optimization, they are referring to a
few things.
1. It needs to be coded correctly and pass w3c validation.
2. A proper title description on your pages.
3. Meta tags and descriptions for each page.
4. Proper image tags.
5. Good content.
6. The proper key words.
7. Fresh content being a blog, news updates, photo updates,
Keep in mind that content is king when it comes to on-site
optimization
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forums etc.
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9. On-site Search Engine Component
On-site optimization includes the following major components
• Sitemaps
• Coding Standards
• SEO Header and Footer
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• Title Tags
• Meta Tags
• Heading Tags
• Keywords
• Content
• Image Optimization
• Image Title Tag
• Anchor Text
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Title Tags
•Title tag plays an important role in SEO.
•Title tag not only provides the overall description of a web
page but also it is the sentence, which appears on the search
results. Title tag is the one that is linked to your website in the
search engine results.
•We optimize title tag for home page and every sub page to
get the maximum benefit.
Syntax: <title>Important Keyword of the Page – Secondary
Keywords | Brand</title>

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Meta Tags
1. Keyword
Keywords still play an important role in the SEO. We
carefully select main keyword for every page in the website
and optimize the pages for those keywords.
Syntax: <meta name=”keywords” content=”keywords1,
keyword2, keyword3…”>
2. Description
Description Meta tag is the sentence, which appears below
the title in the search engine results and gives an overall
description of the page. We optimize each page's
description tag, which are more relevant to the page.
Syntax: <meta name=”description” content=”place
description here.” >

12. Content is the king. Content must have to unique. It must
content the keywords which we have to target for SEO. No
Stuffing of keywords.
A relevant, fresh, and timely content is crucial to attracting and
keeping visitors to your web pages. It will help you both draw
traffic from search engines and create audience loyalty.
Content truly is king on the Internet. Use it properly, and first-time
visitors will become repeat visitors.
• Include semantically comprehensive wording
• Implement higher word counts using relevant topic terms
• Use multiple media types
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Content

13. Image Optimization
Optimizing images is becoming more and more important in for
websites. The ALT attribute is an important step that is often
overlooked. This can be a lost opportunity for better rankings.
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Alt Tag
Optimize your images using descriptive keyword rich ALT
text. Don’t stuff the ALT attribute. Make it short and to the
point. The keyword rich ALT text for your images could be
the tiebreaker over who gets the top spot, so always use it.
Image Title Tag
Image title (the element name speaks for itself) should
provide additional information and follow the rules of the
regular title: it should be related, short, memorable, and
summarizing (a title “offers advisory information about the
element for which it is set“).

14. Site Map is of two types
We use XML site map for SEO which is useful for
Spiders.
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1. HTML sitemap
2. XML Sitemap
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Site Maps

15. W3C Markup Validation
The W3C Markup Validation Service by the World Wide
Web Consortium (W3C) allows Internet users to check
HTML documents for conformance to HTML or
XHTML standards. It also provides a quick method for
web page authors to check their posted pages for mark-up
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errors.

16. Another important on-page optimization factor is Heading Tag.
Search engine considers it mostly when indexing a Web page.
Header tag is important for visitors also, since heading tag tells
both search engine and visitors what the content is all about.
Heading tags are represented as <h1> to <h6>. <h1> is
considered the most important tag by search engine and <h6>,
the smallest, and the least important.
Syntax: <h1>Most Important Keyword</h1>
<h2>2nd Important Keyword</h2>
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Heading tags

17. Keyword placement
Search engine keyword placement allows a website to rank
higher with search engines (SE) and draws traffic to the site.
Placement, density, and ranking are all very important
issues when it comes to keywords and keyword phrases.
The amount of times that words are repeated can make a
difference as to how a SE views the content.
Quality content with strategically placed words and phrases
can make a site rank higher with search engines.
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18. Off-site optimization components
Off-site optimization includes the following major components
1. Directory Submission
2. Social Bookmarking
3. Article Submission
4. Forum and Blog Posting
5. Blog Creation
6. Comment Posting
7. Press Releases
8. Social Networking
9. RSS Feeds
10. Video Submission
11. Social Networking
12. Classified ads
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19. Why Directories
We submit in directories
•To get your website indexed
•One way links
•The targeting of keywords and phrases
•Traffic (not such an advantage with most directories)
•Most directories are free to submit to
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20. In today's world there are infinite websites and to make your
website popular is a difficult task, this task of making your
website popular is helped by Directory submissions.
Directory submission is one of the best methods to get
popularity for your website.
Keyword placements and effective marketing efforts to make
your site gain popularity and traffic.
Through directory submissions your website services are
exposed to wider range.
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21. Directory services use SEO techniques to improve
your page rank over time.
Site traffic is directly proportional to the site rank.
Site popularity does not depend upon directory
submission alone; it also depends on appropriate link
building.
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22. Directory Submission
Directory Submission – Process
Selection of Web Directory –
1. The first step is to select website directories which
2. There are three kind of directories Free, Reciprocal
and Paid directories.
3. Quality of Internet directory is also important factor
as submission to low quality or spam directory can
have negative affect on site submitted.
4. The best selection is niche specific directories.
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accept submission.
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23. Search for Website URL
Directory editors hate multiple submissions and will likely
remove your site if it is already in their listings.
Selection of Proper Category –
Browsing to an appropriate category e.g. Computer and Internet
> Internet > Web Promotion > SEO Services.
Web site submission to proper category has more chance of
approvals.
The best way is to see other site listed in category selected by
you. If they are similar to your website it means you have
reached at right category.
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24. Creation of Valid Email Account
Valid Email is required so that directory editor can notify
you of any issues with your submission.
Filling of Directory Submit Form
Next step is filling of form after selecting category.
Checking of title, and description of other website listed
there to access what is editor view regarding title and
description length.
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25. Checking of Directory Listing Approval
1.Last but not least to check the approval of website
submitted.
2.Checking back in a few weeks to see if the site has been
added to the directory.
3.This is necessary as in many cases directory editor do not
inform about the accepting of website submission.
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Advantages
•It save time and energy you spend in filling add form, search
for directories and there categories.
•It provides one way inbound links to your website from
theme based category.
•It drives relevant traffic to your site which converts into
sale.
•It helps in fast indexing of your site in search engines.
•It helps in improving you search engine ranking.

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