Content providing context at Cafe BI held in Cape Town & Johannesburg, South Africa, on 9 & 10 November 2011. Presented by Andy Hadfield

1. World
Café.
Social
Business
Intelligence.
#CafeBI
(www.twi.er.com/afsug)
Facilitated
by
Andy
Hadfield
(www.andyhadfield.com),
Man9
Grobler
(SAP)
and
Charles
de
Jager
(SAP)

2. Business Intelligence
in the conversation economy…

4. Ex
Entreprenuer
Ex
Digital
Agency
Ex
Banker
Re
Entrepreneur
h8p://www.twi8er.com/andyhadfield
h8p://www.andyhadfield.com

5. World
Café
AGENDA
Part
1.
Understand
and
explore
the
new
world
of
“social”
where
business,
data
and
customers
have
just
become
real
Fme!
• Welcome
• KEYNOTE.
Introduc9on
to
Social.
Real
Time
Everything.
• Café
Discussion
Part
2.
What
you
see
and
how
you
visualize
data
affects
how
you
think.
If
we
can
re-­‐imagine
business
intelligence
and
business
reporFng,
perhaps
we
can
break
the
cycle
of
iteraFve
innovaFon
–
and
get
radical!
• KEYNOTE:
Percep9ons
ahoy!
Digital,
social
and
mobile
stats
for
SA.
• PRACTICAL
HANDOUTS.
Visualising
data.
• Informa9on
is
Beau9ful.
TED
Talk.
• Café
Discussion.
• It’s
a
wrap!

6. Introduction

7. Strat
backwards

8. Cue:
rah
rah
video
with
awesome
soundtrack
about
how
crazy
the
world
is
ge?ng.

10. Relax.
Social
Media
is
actually
really
easy.

12. Let’s
get
serious
though
:)
Order
of
business
#1:
Forget
the
phrase
“social
media”

13. Order
of
business
#2:
Understand
why
it’s
growing
so
quickly.

15. Order
of
business
#3:
Look
what
happened
to
the
dog.
Full
credit
to
Gary
Vaynerchuk
for
the
great
metaphor!

16. Order
of
business
#2:
Look
what
happened
to
the
dog.

17. There
are
also
some
values
and
principals
we
need
to
understand…

18. MoLvaLons
for
a
person
to
communicate
with
a
brand…
• Product
Involvement
(the
experience
is
so
novel
that
is
must
be
shared)
• Self
Involvement
(sharing
knowledge
is
a
way
to
gain
a.enOon
and
show
connoisseurship)
• Other
Involvement
(reach
out
and
help,
express
friendship
and
caring)
• Message
Involvement
(message
is
so
humorous
or
informaOve
that
it
must
be
shared)
Brought
to
you
by
the
Harvard
Business
Review,
1966

19. Let’s
get
crazy
for
a
second…
How
far
might
this
go?

20. The
year
is…
2020

21. 9
years,
btw…
Is
enough
9me
to
create
another
Facebook
and
a
half!

22. In
2020…
The
concept
of
friends
has
been
altered
forever.

23. 50
%
of
your
employees
are
no
longer
at
your
office.

24. In
2020…
School
Exams…
now
with
Internet
Access!

25. In
2020…
TradiOonal
adverOsing
is
dead.
Peer
referral
is
how
we
buy
our
products
now.

26. In
2020…
50
%
of
your
employees
are
no
longer
at
your
office.

27. In
2020…
Humanity
enters
Intellectual
Rehab

28. In
2020…
Companies
enter
Moral
Rehab

29. In
2020…
We
see
the
rise
of
the
serial
entrepreneur.

30. In
2020…
Long
tail
leaders.
Long
tail
government.

31. But
why
are
we
here?

32. Facebook
users
spend
700
billion
minutes
a
month
on
the
plaVorm.

33. Facebook
users
share
30
billion
pieces
of
content
a
month

34. Facebook
had
its
first
500
million
unique
users
in
a
day,
day.

35. While
social
media
has
helped
many
companies
become
more
customer-­‐centric,
it
is
treated
primarily
as
a
modestly
effecLve
markeLng
tool.
With
social
business
you
start
to
look
at
the
way
people
are
interac9ng
in
digital
experiences
and
apply
the
insights
derived
to
a
wide
variety
of
different
business
processes.
-­‐-­‐
Ethan
McCarty,
Digital
&
Social
Strategy
@
IBM.

37. Real Time Everything

38. @pfeiffer44:
“POTUS
to
address
the
naOon
tonight
at
10.30pm
eastern
Ome”
-­‐ 1
May
2011,
9.45pm,
Dan
Pfeiffer,
CommunicaLons
director
at
the
White
House

39. Twi8er
explodes.
Debate
rages
about
whether
Qaddafi
had
been
killed
or
Bin
Laden
tracked
down.

40. 22h00
2900
Tweets
per
second.

41. @keithurbahn:
“So
I’m
told
by
a
reputable
person
they
have
killed
Osama
Bin
Laden.
Hot
damn.”
-­‐
1
May
2011,
10.25pm
Keith
Urbahn
Chief
of
staff
for
Donald
Rumsfeld

42. The
rumour
turns
out
to
be
true.
-­‐
approximately
10.45pm

43. @nyLmes:
“NYT
NEWS
ALERT:
Osama
bin
Laden
Is
Dead,
White
House
Says.”

44. @foxnews:
“#FoxNews’
Chad
Pergram
confirms
#Osama
bin
Laden
is
dead
#usama
#osamabinladen”

45. @cnnbrk:
“#Osama
bin
Laden
is
dead
#usama
#osamabinladen”

46. 22h45
3200
Tweets
per
second.

47. Just
before
Obama
makes
his
address
at
11.30pm…

48. 23h25
5106
Tweets
per
second.

49. RECORD!
From
10.45pm
–
2.20am
on
1st
&
2nd
May
2011,
there
was
an
average
of
3000
Tweets
per
second.
The
highest
sustained
rate
of
Tweets.
Ever.

50. Everything
is
going
“real
9me”.

51. Why?
Because
the
mobile
has
squashed
9me
and
space.

53. It’s
changing
journalism...

58. It’s
changing
public
figures...

59. Meme.
Noun.
An
idea,
behaviour
or
style
that
spreads
from
person
to
person
in
a
culture.

63. And
some
Mr
Visagie...

67. The
Real
Time
World
can
be
a
scary
place
for
brands…

68. #VodacomMovies
#MemePower!
Dude!
Where's
my
signal!
The
Hunt
for
Red
RecepOon
Harry
Po.er
and
the
Deathly
Hallo...Hallo!..Hallo?
The
Unsocial
Network
Crouching
Tower,
Hidden
Signal
Dial
Hard
Nick
and
Norah's
Infinite
DisconnecOon
How
Cell
C
Got
Her
Groove
Back
The
Phantom
Of
The
Operator

69. #VodacomMovies
#MemePower!

70. But
if
we
think
about
it
strategically,
it
can
offer
immense
power
to
business…

71. h.p://twi.erfall.com/

72. h.p://twi.er.com/

73. Different
methods
of
data
visualisaLon
=
exciOng!

81. h.p://now.sprint.com/nownetwork/

82. What
would
you
like
to
know
about
your
customers
right
now?

83. What
can
you
tell
your
customers
about
your
business
that
will
help
them,
right
now?

84. Real
Lme
informa9on
also
causes
its
own
set
of
problems.

85. Customer:
If
data
is
real
Ome,
why
isn’t
service?

86. World
Café
Session
1
The
world
is
changing
–
at
pace!
This
has
led
to
a
change
in
culture
–
both
business
and
consumer.
In
order
to
service
the
customer
of
the
future,
monthly
exco
mee9ngs
and
spreadsheet
forecasts
might
not
be
enough.
How
do
we
learn
from
this
new
world?
How
do
we
measure
what’s
going
on?
QUESTION:
What
BI
challenges
are
you
facing
in
your
organisaFon?
What
BI
innovaFons
are
occurring
in
your
company?

87. The digital data pub quiz!

88. Hat
Lp:
Arthur
Goldstuck
for
confirmaOon
of
the
stats
(especially
the
roughly
right
ones!)
www.worldwideworx.com

89. How
many
people
in
South
Africa?

90. South
Africa
has
about
50
million
people.

91. How
many
people
browse
the
Internet
in
South
Africa?

92. 7.5
million
browse
the
internet
(including
email,
cellphone
browsing
but
excluding
applicaOons
like
MXIT).

93. How
many
people
access
the
Internet
using
a
mobile
applicaLon
(WAP,
MXIT
etc)?

94. About
12
million
people
access
the
Internet
using
a
mobile
applica9on!
WOW!

95. How
many
Facebook
users
do
we
have?

96. There
are
around
+-­‐
4.5
million
FaceBook
users.

97. How
many
Twi8er
users
do
we
have?

98. About
1
million
Twi8er
“users”.

99. Let’s
talk
mobile!
AcLve
SIM
cards
vs
cellphone
users?

100. 53
million
ac9ve
SIM
Cards
&
38
million
cellphone
users!

101. What’s
the
%
split
between
Pre
Paid
and
Contract?

102. 80%
Pre
Paid.
20%
Contract.

103. How
many
Please
Call
Me’s
do
you
think
get
sent
every
month?

104. South
Africans
send
about
1
billion
Please
Call
Me’s
per
month.

105. 1
billion!

106. How
many
SmartPhones
will
there
be
in
SA
by
end
2011?

107. Around
5.5
million!

108. Top
3
mobile
sites
in
SA?

110. Which
LSM
has
the
highest
%
web
usage
in
SA?

112. And
lastly,
just
for
wow
value…

114. Pub Quiz Par t 2
Facebook South Africa

115. So
we
know
there
are
roughly
4.5
million
South
African
FaceBook
users.
What
do
you
think
the
gender
split
is?

116. 2,209,320
people
§ who
live
in
South
Africa
§ who
are
male
2,304,640
people
§ who
live
in
South
Africa
§ who
are
female

117. %
of
SA
Facebook
users
over
the
age
of
30?

118. 2,743,800
people
§ who
live
in
South
Africa
§ age
30
and
older
60%!

119. Let’s
say
we
were
targe?ng
content
or
products…
Rugby
vs
Cricket?

120. 252,800
people
§ who
live
in
South
Africa
§ who
like
rugby
172,240
people
§ who
live
in
South
Africa
§ who
like
cricket

121. Gays
vs
Lesbians?

122. 28,120
people
§ who
live
in
South
Africa
§ who
are
male
§ who
are
interested
in
men
466,940
people
§ who
live
in
South
Africa
§ who
are
female
§ who
are
interested
in
women

123. iPhone
users
vs
BlackBerry
users?

124. 122,200
people
§ who
live
in
South
Africa
§ who
are
in
category
iPhone
1,101,600
people
§ who
live
in
South
Africa
§ who
are
in
category
Blackberry

125. And
again,
just
for
WOW
value…

126. Small
Business
Owners?

127. 78,800
people
§ who
live
in
South
Africa
§ who
are
in
category
Small
Business
Owners

128. Pester
Power
Poten9al?

129. 189,040
people
§ who
live
in
South
Africa
§ who
are
in
category
Parents
(child:
0-­‐19yrs)

130. And
my
personal
favourite…
Deloi8e
vs
Accenture
(as
a
recruitment
agent
of
course!)

131. 1,640
people
§ who
live
in
South
Africa
§ who
work
at
Deloi8e
960
people
§ who
live
in
South
Africa
§ who
work
at
Accenture

132. Over
to
SAP

134. World
Café
Session
2
So
the
digital
landscape
of
South
Africa
isn’t
quite
what
we
thought
it
was...
We’ve
seen
how
strong
the
voice
of
percep9on
can
be
–
and
how
powerful
the
art
of
data
visualisa9on
is.
QUESTION:
If
you
could
do
things
differently,
how
would
you
design
your
“dream”
BI
dashboard?

135. It’s
a
new
world,
one
where
the
goal
posts
change
faster
than
the
game!
How
are
you
going
to
play?

136. • African
SAP
User
Group
– h.p://afsug.co.za/
• Your
speaker
– h.p://www.andyhadfield.com
– h.p://www.twi.er.com/andyhadfield
• All
content
from
the
day
in
“social
story”
form
– h.p://www.storify.com/
• The
videos
– h.p://www.ted.com/talks/lang/eng/
david_mccandless_the_beauty_of_data_visualizaOon.html
– h.p://www.youtube.com/watch?
feature=player_embedded&v=3SuNx0UrnEo#!
• Fun
visualisaLon
tools
– h.p://www.twi.erfall.com
– h.p://twitrratr.com
– h.p://www.whatdoestheinterne.hink.net
– h.p://twendz.waggeneredstrom.com
– h.p://wefeelfine.org