Magnagement skills-JRD TATA

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J.R.D. TATA
The Humane Entrepreneur
By
• Manu Dixit
• Vikas Singh Sengar
• Ranjit Singh
• Abhisek Ratha
• Kuna Patra

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Jehangir Ratanji Dadabhoy Tata
July 29, 1904 –November 29, 1993

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INTRODUCTION:
 Person driven by his spirit of flying
 Born : 29th
July, 1904 in Paris, France
 Father – Mr. Ratanji Dadabhoy Tata
 Mother – Suzanne Sooni Briere (French citizen)
 Popularly known as “Jeh” among his friends
 Education in France, Japan and England
 Joined French army after education
 Joined Tata as an unpaid apprentice in December 1925

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At the age of 25, JRD surrendered his French citizenship to
embrace India as his workplace
 In 1929, he became the first Indian to pass the Pilot
examination
 He established “Tata Airlines”, which later on became “Air
India”
 At the age of 34, JRD was made the Chairman of Tata Sons
 He married to Thelma in 1930.
 He passed away in Geneva, Switzerland on 29th
November,
1993 at the age of 89.

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Contributions by J.R.D. Tata
1.Entrepreneurship:
He started with 14 enterprises and after half a century, when
he left, Tata & Sons was a corporation of 95 enterprises.
Tata Motors, TCS, Titan, Voltas, Tata Tea, Tata
Communications are some of the giants started under his
leadership.
2.Aviation:
Formed the Tata Aviation Service in 1932
Launched “Air India International” as India's first international
airline

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 Director on the Board of Indian Airlines for 25-years
 Bestowed with the title of Honorary Air Commodore of India
3. Social Responsibility:
 Trustee of Sir Dorabji Tata Trust from its inception
 Founded the TISS(Tata Institute of Social Sciences) in 1936,
Tata Institute of Fundamental Research in 1945 and the
National Center for Performing Arts
 Established Asia's first cancer hospital, the Tata Memorial
Center for Cancer, Research and Treatment, Bombay, 1941.

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4. Employee Welfare:
 J.R.D. Tata initiated a program of closer "employee
association with management"
 Believed in employee welfare
 Initiated the principles of an eight-hour working day, free
medical aid, workers' provident scheme, workmen's accident
compensation schemes
 Tata Steel Township, selected as a UN Global Compact City
because of the quality of life, conditions of sanitation, roads
and welfare that were offered by Tata Steel

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As a Management Thinker
1. Leader:
 Felt for his workers
 Lead human beings with affection
2. Group Concept
 Cluster of 95 companies at the end of 50 years of
Chairmanship.
 Merged ten rival cement companies to form the Associated
Cement Companies (ACC), run by the Tatas.

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3. Entrepreneur believer:
 Created supportive climate
 Led to the first public- private affair
4.Benign Boss:
 He picked individuals and trusted them, giving them his total
support
 Gave credits to his Employees for even small development

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5. Professionalism:
 Tata legacies were chaired and Run by Professionals.
 JRD financed young boys to carry out their professional
courses from foreign Universities

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Management Skills
1. Courageous:
 Invested in high-risk industries like oil and manufacturing,
going against the will of Board of Directors.
2. Diplomat:
 Diplomatic way to tackle Nehru
3. Committed to Values:
 Firm and committed with policies

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Management Skills
4. Realistic:
 Curbed his dreams which were hard to realize.
5. Charismatic:
 Smart businessman
6. Compassionate:
 Strived hard for the betterment of workers

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Management Skills
7. Supportive towards innovation
 Set up Tata Chemicals lab
8. Approachable
 Comfortable Personality

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Awards and Recognition:
 “Legion d’honneur”, in 1954
 “Padma Vibhushan” in 1957
 “Tony Jannus Award” in 1979
 “Guggenheim Medal” in 1988
 “Bharat Ratna” in 1992
 “United Nations Population Award” in 1992, for family
planning movement in India

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Implementation of TATAs Practices in HAL
 Pioneering the spirit of Innovation
 Expanding the Horizon of vision
 Workshops/Seminars for motivating people to think
creatively.
 Allowing executives full freedom of decision-making.

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If you want excellence, Aim at Perfection!!

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Queries???

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THANK YOU

Magnagement skills-JRD TATA

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