1.
SEARCH ENGINE OPTIMIZATION
Methodology
&
Process
By:
Manindra Singh
manindra.singh224@gmail.com

2.
CONTENT
 What Is SEO
 SEO Methodology
• Detailed Analysis
• Target The Right keywords
• Improve Site’s Accessibility
• Increase Brand Awareness
• Add / Improve Vertical Details & Content
• Social Signals
• Data Analysis & Strategies
 SEO Process
• Keyword and Competitive Analysis
• Improve Site’s Accessibility
• Potential Estimate
• On-site Optimization
• Off-site Optimization
• Performance Analysis
• Analytics & Webmaster Report
• Rank Reports
 Deliverables

3.
WHAT IS SEO?
 Search engine optimization (SEO) is the process of affecting the visibility
of a website or a web page in a web search engine's unpaid results—
often referred to as "natural", "organic", or "earned" results. In general,
the earlier (or higher ranked on the search results page), and more
frequently a site appears in the search results list, the more visitors it will
receive from the search engine's users; these visitors can then be
converted into customers. SEO may target different kinds of search,
including image search, local search, video search, academic
search, news search, and industry-specific vertical search engines.
 As an Internet marketing strategy, SEO considers how search engines
work, the actual search terms or keywords typed into search engines and
which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML, and
associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is
another SEO tactic.

4.
SEO METHODOLOGY
 Detailed Analysis:
Full understanding over your business, the target audience, your competition, key strengths
and services. Internet is an extremely competitive marketplace targeting your keywords to
reach to your potential customers. Detailed analysis of your web presence, strengths and
weaknesses helps us identify new opportunities and we accordingly develop strategies you.
 Target the Right Keywords:
(High Volume, Low Competition, Strong ROI) The idea is to identify keywords that must bring
higher rankings. Through processes of mining and sorting, appropriate keywords.
 Improve Site’s Accessibility:
(Great Redirects, Zero Errors & Load Speed) This involves checking your site in detail for
errors, broken links, poor navigation and correcting the same. Errors in navigation system and
broken (internal & external) links are like correct nameplates at wrong addresses. A good
navigation system and website structure not only improves user operability but enables search
engine spiders to properly crawl through site and index all its pages.
 Increase Brand Awareness:
(Source Diversity, Social Mentions & Press Releases) Search engines testify those sites as
high-value that attract a lot of natural traffic coming from diverse set of external sources. Social
media mentions and press releases are significant approaches of doing the same.

5.
 Add / Improve Vertical Details & Content:
Details such as images, videos, blogs, news, press releases etc. to increase your site’s
exposure and ratings. Amplify video & blog popularity and try to generate high intent user
generated content that has significant impact on search engine optimization. Regularly
updated websites & blogs carrying high quality content receive preferential treatment by search
engines.
 Social Signals :
(More Followers, Friends, Shares, Tweets, Votes & Social Engagements ) Get your social
media - Twitter, LinkedIn, FaceBook profiles indexed in all search engines. Apply smart tactics
to increase visibility, exposure, followers, shares, tweets, re-tweets etc. The idea is to generate
a lot talk around your brand and online presence.
 Data Analysis & Strategies:
SEO campaigns need continuous evaluation and analysis. We will set up analytics reporting on
your website and offer professional consultation and recommendations on how to utilize this
data further. We will carefully examine all the relevant metrics and data related about your site’s
visitors and determine what keywords and search engines are driving the most traffic and what
changes need to be made to your site to increase relevant traffic and conversions.

6.
SEO PROCESS
 Keyword and Competitive Analysis:
The keyword analysis is the basis of any SEO work process and without the correct keywords;
profitable or successful ranking of your site cannot be achieved. In the keyword analysis, our
experts analyze your site, your products or services. After this we create a detailed overview of
the keywords including ranking evaluation.
In competition analysis, we check your main competitors in terms of use of keywords and
placement in the results pages of Google. On the basis of the defined keywords and the current
competitive situation, we then determine a realistic projection, and create a customized offer.
 Potential Estimate:
A successful search engine optimization process begins with the analysis of your website to
assess the potential future scenarios. With this analysis, we determine the actual state of your
site and subsequent tests are conducted. The continuous monitoring is reported to you as we
intend to keep you constantly updated with the progress of the project.

7.
 On-site Optimization:
Modification in the content and page structure would form a part of the on-page optimization of
your website. It is one of the prime factors responsible in taking your website among the top
search results on Google. In Search engine optimization process, a thorough analysis of your
website would be undertaken to find out the flaws, if any, and the required modifications will be
done.
 Off-site Optimization:
The off-site optimization is a long program and includes all actions which are not influenced by
changes in the technical program source code or editorial modifications. In the off-site
optimization, which takes place outside of your website, it's about building your online presence
through intelligent linking strategy with the help of topic and high-quality links and online PR.
 Performance Analysis:
Search engine optimization is not a one-off measure, but is an ongoing process. The measures
would be recorded and analyzed right from the beginning. This would help in identifying the
strengths and weaknesses of the process and appropriate actions would be taken for
optimization. Through our reporting tools, all actions and results - such as the positions of the
defined keywords on Google – would be available to you in a completely transparent and
comprehensible manner.

8.
 Analytics & Webmaster
Report:
The Search Analytics Report shows
how often your site appears in Google
search results. Filter and group data by
categories such as search query, date,
or device. Use the results to improve
your site’s search performance, for
example:
1. See how your search traffic
changes over time, where it’s
coming from, and what search
queries are most likely to show your
site.
2. Learn which queries are made on
smartphones, and use this to
improve your mobile targeting.
3. See which pages have the highest
(and lowest) click-through rate from
Google search results.

9.
 Rank Report:
The Rank Report shows your site rankings in Google search results i.e. SERP’s.
In India and all over the world on different
Search engines.

10.
Deliverables:
1. Website Audit Report (which includes all necessary on-page optimization
suggestions)
2. Keyword Research & Competitor Analysis
3. Weekly Rank Report
4. Monthly Webmaster & Analytics Report
5. Free Listing Links
6. Google Local Listing
7. Blogger Collaboration
8. Article Collaboration
9. Mobile SEO Suggestions.

11.
THANK YOU