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Consumer
behaviour
MADE BY
MANUJ SINGH (MBA 1ST YEAR)
Highly Dogmatic Consumers
• Dogmatism is an extent to which a person reacts to relevant information on its
own merits, car...
HIGHLY DOGMATIC CONSUMERS
Aaj tak – sabse tez
Consumers with high stimulation levels
• In this the consumers with high stimulation levels are willing to take risks to t...
• Consumers who are highly stimulated, tech savvy and have high purchasing power
will find this advertisement appealing.
•...
INNER DIRECT CONSUMERS WITH
HIGH OSL
• These are more directed towards their inner values or standards in new products.
• ...
CONSUMERS WITH HIGH NEED FOR
COGNITION
• More interested in ads. , rich in product related info, their comparisons and
des...
Airtel 4G LTE tested its downloaded speed
Result - 138mb/s
Visualizers
• Consumers who prefer visual information and products that shows the visual.
Verbalizers
• Verbalizers are relatively simple ads. to convey a message to a very specific audience.
Consumer behaviour (personality segment market)
Consumer behaviour (personality segment market)
Consumer behaviour (personality segment market)
Consumer behaviour (personality segment market)
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Consumer behaviour (personality segment market)

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Consumer behaviour (personality segment market)

  1. 1. Consumer behaviour MADE BY MANUJ SINGH (MBA 1ST YEAR)
  2. 2. Highly Dogmatic Consumers • Dogmatism is an extent to which a person reacts to relevant information on its own merits, carefree (regardless) by the irrelevant factors in the situation. • The highly dogmatic consumer is more likely to choose an established product, rather than innovative, product alternatives, where as a low dogmatic consumer would prefer innovative products over established or traditional alternatives. • In the subsequent advertisement King khan represent established brand with the tag “worlds number 1 fairness cream”. • and Aaj tak claims to be the “number 1 news cannel for consecutive years”
  3. 3. HIGHLY DOGMATIC CONSUMERS Aaj tak – sabse tez
  4. 4. Consumers with high stimulation levels • In this the consumers with high stimulation levels are willing to take risks to try new products. • This new product ad. from MC Donalds (maharaja burger ) is directed towards the youth “Thoda aur time lagega” .
  5. 5. • Consumers who are highly stimulated, tech savvy and have high purchasing power will find this advertisement appealing. • Even they don’t buy the product, they are willing to find more information.
  6. 6. INNER DIRECT CONSUMERS WITH HIGH OSL • These are more directed towards their inner values or standards in new products. • They are likely to be innovators.
  7. 7. CONSUMERS WITH HIGH NEED FOR COGNITION • More interested in ads. , rich in product related info, their comparisons and descriptions. • The ad of Sona Chandi Chyawanprash describes that this is for all age group, immunative, and sharpens the mind. TAGLINE – “sona de surakshit tan chandi de tez dimaag”
  8. 8. Airtel 4G LTE tested its downloaded speed Result - 138mb/s
  9. 9. Visualizers • Consumers who prefer visual information and products that shows the visual.
  10. 10. Verbalizers • Verbalizers are relatively simple ads. to convey a message to a very specific audience.

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