Why do we exist? What do we do?

1. X
In short.We make digital
marketing so important that
even the CEO wants to ‘get it’.

2. X2
COMMUNIFICATION. TACTIFICATION.
WE’RE A DIGITAL MARKETING AGENCY, BATTLING AGAINST..
Marketing is about so much more than
just communications.We’re not here to
‘color in’ the idea.We want to
collaborate with other departments on
e.g. pricing, finance, and much more.
We do not select our mode of execution
before working on a well thought out
strategy.Tactics & campaigns are crucial,
but not the starting point.We safeguard
your investment objectives.
&

3. X3
STRATEGY CAMPAIGNS
THE CORNERSTONES OF OUR ECONOMIC APPROACH.
ANALYSIS
How will we invest time &
resources to achieve the investment
goals you have set out to achieve?
How do we define
success? What are our KPIs? And
how are they evolving?
What will we do to achieve
success? What marketing channels
will we launch & optimize?
33% 33% 33%
* 99% +1% of pure BossData magic results in 100% marketing proficiency.

4. X4
TACTICS WITHOUT STRATEGY
IS THE NOISE BEFORE DEFEAT.
SunTzu,The Art ofWar, 500 BC

5. X5
‣ ‘Eyeballs’ & Leads
‣ Revenue
‣ Online Only Impact
REGULAR AGENCY
WE MEAN BUSINESS. THAT’S WHY WE TALK BUSINESS.
BOSSDATA
‣ Sales
‣ Margins
‣ Omnichannel (on- and offline) Impact
TAKES RESPONSIBILITY FORTAKES RESPONSIBILITY FOR
e.g.Who cares if your campaign
got 20 leads if none of them
convert to a client? We always
determine bottomline KPI’s.
STRATEGY CAMPAIGNSANALYSIS

6. X6
HIGH QUALITY DATA LEADS TO HIGH QUALITY DECISIONS.
DATA
KNOWLEDGE
INFORMATION
Actionable Information
Data in Context
Business Results
ANALYSIS CAMPAIGNSSTRATEGY
Leads to
Leads to

7. X7
IN OTHER WORDS..
GARBAGE IN, GARBAGE OUT.
In computer science, it is the concept that flawed input data produces nonsense output

8. X8
ANALYTICS IS OUR SINGLE SOURCE OF TRUTH.
We measure a visitor's behaviour on your
website.Then, we compare this data against
your KPIs, and use it to improve a website or
marketing campaign.
ANALYSIS CAMPAIGNSSTRATEGY

9. X9
✓ Contains marketing campaign data
✓ AND business data (CRM/ERP)
✓ Relevant to your business
✓ Accessible 24/24
Constant view on how marketing is impacting
your business on key metrics like: revenue,
ARPA, margin, CAC, MRR, ROI etc.
ANALYSIS CAMPAIGNSSTRATEGY
MARKETING CONNECTED TO BUSINESS PERFORMANCE.

10. X10
WE LAUNCH CAMPAIGNS FOR THE ENTIRE BUYER JOURNEY.
SEE
THINK
DO
CARE
Make people see and remember your brand.
Make people consider your offer.
Convert People.
Increase CLV.
ACQUISITION
LOYALTY
AUTOMATION
CAMPAIGNSANALYSISSTRATEGY

11. X
-25
0
25
50
75
100
11
ACQUIRING CUSTOMERS IS STEP 1. INCREASING CLV IS STEP 2.
11
€
€ € € € € € €
CHURN
ACQUISITION
MonthlyProfit
Time
EXAMPLE : -100 + 75 + 80 + … + 63 = CLV
CAMPAIGNSANALYSISSTRATEGY

12. X12
WE’RE NOT HAMMERS LOOKING FOR A NAIL.
We milk the cows, remove waste on dogs,
invest in stars, and address question
marks with experimental funds to see if
they can turn into stars.
CAMPAIGNSANALYSISSTRATEGY

13. X13
OTHER REFERENCES.

14. X
PUT YOUR CRAYONS DOWN.
Call marketing the ‘coloring in
department’ one more time..
We’ll come for you.