Marriott International Inc. was an early implementer to test how gamification can be utilized in recruiting the right people. It developed a hotel-themed online game similar to Farmville or The Sims, to acclimatize prospective employees with the Marriott as an organization, the company culture and the hotel industry. 

1. Success Stories of
Gamification in HR

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

3. HR Gamification in Recruitment &
Selection Initiatives
• Marriott International Inc.
was an early implementer to
test how gamification can be
utilized in recruiting the right
people. It developed a hotel-
themed online game similar
to Farmville or The Sims, to
acclimatize prospective
employees with the Marriott
as an organization, the
company culture and the
hotel industry.

4. HR Gamification in Recruitment &
Selection Initiatives
• Anil Garg, VP-HR, Whirlpool,
stated during the recent
TimesJobs.com boardroom
conference that they have been
significantly using social media
and gamification (cryptic puzzles)
to engage prospective
employees to keep the brand
connect alive. It’s clear that
gamification within the
recruitment sphere has proved
to be successful for these
companies and is getting
tremendous results.

5. HR Gamification in Training &
Development
• The renowned Deloitte Leadership Academy, which
has trained 10000+ executives from all over the
world, delivers learning gamification through
Badgeville to increase knowledge sharing and brand
development.

6. HR Gamification in Training &
Development
• TCS has also stepped in the
world of gamification by
implementing game
engines that allow the
creation of real-life
environments with built-in
networking features,
enabling the development
of such Massively
Multiplayer Online Role
Playing Games (MMORPG).

7. HR Gamification in Training &
Development
• The application of
MMORPG for real-world
industrial training and
simulation can lead to
greater collaboration and
team play and reduce the
dreariness involved in solo-
training, says the team.

8. HR Gamification in Engagement &
Retention Strategies
• Accenture is using the
gamification tools for
employee engagement and
workplace behaviour
modification. The World
Bank’s Evoke is a social
collaboration game for
solving social problems.

9. HR Gamification in Engagement &
Retention Strategies
• A very promising area of engagement and retention
where gamification can be implemented is employee
wellness. For example, Mindbloom’s Life Game being
utilized by Aetna, is a freemium online social game
aimed at improving employee health and wellness by
encouraging interactions with a metaphorical “self”.

10. HR Gamification – Future Market
• The market for gamification is
expected to grow significantly
in the next coming years. The
Gartner research indicates
that by 2015, 50% of
organizations that deal with
innovation processes will
gamify those processes, and
that by 2014 more than 70%
of Global 2000 organizations
will have at least one
gamified application.