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  1. 1.   Management  Presenta,on   March  2012   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  2. 2. Summary   •  True2Beauty  is  an  innova,ve   branding,  manufacturing,  and   distribu,on  company     •  The  company  will  replicate  a   successful  formula  used   previously  by  management   for  gaining  significant  market   share  for  branded  products  in   the  beauty  industry   •  Combining  the  marke,ng   insight  from  a  twenty  five-­‐ year  industry  ,tan  in  the   beauty  products  space,  with  a   well  known  celebrity   manager,  and  unique  product   offerings,  execu,on  of  the   formula  is  grounded  in  reality     For  more  informa.on,  please  visit:   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  3. 3. Considera.ons   •  Proprietary  female  supplement  with  strong   anecdotal  experience   •  Belvada  products  offer  patent  protected   mechanism  for  delivering  mascara,  lipgloss   •  Hair  accessories  ,  with  poten,al  for  thousands   of  unique  versions,  with  ongoing  demand  for   new  itera,ons   •  Nail  polish  product  boasts  a  unique  boVle   with  func,onal  design,  provides  ease  of  use,   style   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  4. 4. Considera.ons   •  Brand  crea,on  through  endorsement  by   celebri,es,  ac,ve  P.R  campaign,  Social  Media,   Television  Adver,sing   •  Controlled  retail  distribu,on  for  first  year,   provides  revenue  for  brand  crea,on   •  Timed  release  of  second  genera,on  and  new   products   •  Targeted  growth  at  Mass,  Drug,  Food  retailers   •  Compe,,ve  pricing,  high  margins   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  5. 5. Considera.ons   •  CEO  with  strong  financial  and  opera,onal   experience   •  Talented  and  experienced  beauty  products   industry  ,tan     •  Hollywood  agent  represen,ng  A  list  celebri,es,   exper,se  in  brand  management  and   development   •  Advisors  from  beauty  manufacturing  and  R&D   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   •  E-­‐Commerce   •  Retail   •  Interna,onal  Distribu,on  
  6. 6. Industry  Growth  Next  5  Years   48.00   50.00   52.00   54.00   56.00   58.00   60.00   62.00   64.00   2011   2012   2013   2014   2015   2016   53.67   54.86   56.60   58.76   60.55   62.43   U.S.  Industry  Revenues  ($BN)   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  7. 7. William  Bollander   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   •  Served  as  an  independent  management  consultant   for  publicly  trade  companies  in  the  area  of   accoun,ng  and  opera,ons.   •  Held  securi,es  licenses  7,  63,  65  &  3   •  Was  one  of  Smith  Barney's  youngest  Blue  Chip   Council  members,  which  measures  revenues  and   client  managed  assets.   •  Hosted  a  daily  closing  stock  market  radio  report   for  NPR.   •  COO  for  an  early  stage  healthcare  technology   company.   •  Served  as  a  Business  Development  consultant  for   some  of  the  worlds  top-­‐,er  Hedge  Funds  and   Pension  Funds.     •  B.S.  in  Accoun,ng  &  Informa,on  Systems,  City   University  of  New  York  –  Queens  College  
  8. 8. Darryl  Cohen   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   •  Owned  a  chain  of  retail  beauty  supply  stores  in  Northern   California,  sold  to  a  large  chain.     •  Manufactured  one  of  the  most  successful  hair  accessories   ever  sold  in  direct  response.   •  Founded  and  sold  DCNL,  one  of  the  largest  distributors  of   women’s  hair  accessories  in  the  US,  to  Helen  Of  Troy   (NASDAQ:  Hele).   •  CEO  of  technology  startup  AskMeNow.   •  Developed  sophis,cated  television  adver,sing  method   for  combining  direct  response  and  branding  for  retail   support  of  consumer  products.     •  Extensive  experience  in  working  with  celebri,es,   producing  commercials,  mass  retail  distribu,on,  and   purchasing  deeply  discounted  television  air,me.     •  Currently  serves  as  a  consultant  to  public  companies  in   areas  of  finance,  accoun,ng,  internal  controls,  SEC   compliance,  marke,ng,  and  product  development.   •  B.S.  in  Poli,cal  Science,  University  of  California,  Berkeley.  
  9. 9. Jason  Trawick   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   •  Served  as  adver,sing  account  manager   for  the  New  York  Daily  News.   •  Talent  Agent  at  William  Morris  Agency   for  12  years,    represented  Britney   Spears,  Taylor  Swig,  Paris  Hilton,  others   •  Recently  finished  world  concert  tour   with  Britney  Spears   •  Principal  Famos.com   •  B.S.,  Michigan  State  University.   •  Master  of  Business  Administra,on,   Mays  Business  School  (Texas  A&M).  
  10. 10. •  The  “right”  celebrity  can  immediately   enhance  brand  awareness     •  Upfront  and  ongoing  costs  are   negligible  if  margins  are  high   •  Takes  advantage  of  social  media   culture,  including  print  and  online   gossip  sites   •  Provides  aVrac,ve  adver,sing  draw   for  large  retailers     301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  11. 11. •  Natura+Lure  spokesperson   •  10+  years  General  Hospital   •  Winner:  Dancing  with  the  Stars   •  Loves  the  product   •  Perfect  age  demographics:  35-­‐ish   •  Strong  personality  for  public   rela,ons   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  12. 12. •  Acquire  key  products  for  nominal  cost   •  Re-­‐launch  under  Natura+Lure  brand   •  In  talks  with  well  known  female   celebri,es  to  endorse  in  U.S.   •  Products  offer  unique  design  alterna,ve   and  func,onality   •  Mascara  and  Lip  Gloss  business  are   extremely  high  volume   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  13. 13. 301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   25MM,  25%  EBITDA   Natura+Lure  Supplement   sales  based  upon  retail  distribu/on  in  15,000  retail  loca/ons  with  12  units  sold  per  month  
  14. 14. 301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   12MM,  20%  EBITDA   Natura+Lure  Cosme.cs   sales  based  upon  retail  distribu/on  in  8,000  retail  loca/ons  in  3rd  quarter  with  36  units  sold  per  month  
  15. 15. 301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   Lips.ck,  pencils,  blush,  shadow,  and  founda.on  
  16. 16. 301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com   For  Success  
  17. 17. This   presenta,on   contains   projec,ons   based   on   assump,ons   and   es,mates   which   are   subject   to   uncertainty   and   a   complex   series   of   future   events,   including  the  comple,on  of  the  purchase  of  assets  from   Belvada   Cosme,cs,   both   external   and   internal.   These   projec,ons  were  prepared  by  us    and  not  reviewed  by   our  accountants.  Accordingly,  no  assurance  can  be  given   that  any  or  all  of  our  projec,ons  will  or  can  be  realized.   1301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  
  18. 18.   PLEASE  VISIT  OUR  WEBSITE  FOR  MORE  INFO  @   WWW.TRUE2BEAUTYINC.COM     PRESENTATION  BY  MARCO  PONCE   301  Yamato  Road,  Suite  1240   Boca  Raton,  FL  33431  P:  1-­‐800-­‐630-­‐4190   info@true2beautyinc.com  

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