Nicholas Chang

Taiwan Taiwan

General Manager at Adgens Digital Marketing Inc.

Advertising / Marketing / PR

[Joymaster] Build ad business with Chunghwa Telecom's mobile portal. Help clients' mobile requirement through developing of mobile strategy, App, campaign site and media plan. In charge of ad sales force, creatives and account service. Good experiences & relationship with local operators. Cooperation with international mobile ad networks. [Cyworld TW] Single campaign(Live Concert of Mayday band, 2007) generated over 17K new members(18% growth), 30% music sales growth, 240% growth of music content usages, 43% growth of core users in one month. 31.5% Growth of members in 5 months. [BenQ] Innovative event marketing including the celebrity (Jolin Tsai) for MP3 player pushed BenQ MP3 player ...