The document discusses new trends in the mobile marketplace. It notes that there are now over 4.6 billion wireless subscribers worldwide, with mobile data contributing 26% of the $1.1 trillion in total carrier revenues. Smartphones are becoming more popular, with 45 million users in the US. Mobiles allow for immediate access to information, location-specific content, and new forms of advertising like QR codes and mobile coupons. The mobile retail market is projected to reach $8 billion by 2012 and $12 billion by 2014. Apps have also driven growth, with over 200,000 available and games being the most popular category.