How To Become a Fundraising Hero - International Bowl Expo 2010
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Slides from my session at the International Bowl Expo 2010 on how to position bowling centers as ideal locations for fundraising events. The first half deals with "fundraising 101" topics; the second is how to work with nonprofits.
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How To Become a Fundraising Hero - International Bowl Expo 2010
- 1. How To Become a Fundraising Hero Making Friends and Profits for Your Bowling Center Marc A. Pitman, CFCC
- 2. What would you do?
- 7. Goals for Session: Mine & Yours
- 25. What would you do? Conclusion
Editor's Notes
- You own a bowling center who’s worked for 9 years with Big Brothers & Big Sisters. Always the same weekend in March. Their bowl-for-kidssake now has grown to 800+ bowlers in two days. Very good for rural Maine.
- Mine: Bowl Expo asked me to teach FR 101 | I want to teach you to be fundraising heroes Yours: What are your goals?
- It did decrease by 3-4 billion last year. But only three income sources. Any of you on a board? Where do you first think of income? [Grants is most common answer] But where is the best place to focus?
- Income: admission, shoe rental, food sales, accessories Relatively low maintenance: they do your marketing Generates word-of-mouth advertising: across a large socio-economic range Gives you access to media: get in radio stations! [My experience with FP vs AWF] Give you the potential to look like a hero
- Income: admission, shoe rental, food sales, accessories Relatively low maintenance: they do your marketing Generates word-of-mouth advertising: across a large socio-economic range Gives you access to media: get in radio stations! [My experience with FP vs AWF] Give you the potential to look like a hero
- Income: admission, shoe rental, food sales, accessories Relatively low maintenance: they do your marketing Generates word-of-mouth advertising: across a large socio-economic range Gives you access to media: get in radio stations! [My experience with FP vs AWF] Give you the potential to look like a hero
- Income: admission, shoe rental, food sales, accessories Relatively low maintenance: they do your marketing Generates word-of-mouth advertising: across a large socio-economic range Gives you access to media: get in radio stations! [My experience with FP vs AWF] Give you the potential to look like a hero
- Income: admission, shoe rental, food sales, accessories Relatively low maintenance: they do your marketing Generates word-of-mouth advertising: across a large socio-economic range Gives you access to media: get in radio stations! [My experience with FP vs AWF] Give you the potential to look like a hero
- Rather than being a hero, this company disregarded a 9 year relationship and decided March was too busy for them. So they unilaterally changed the date to June. The NP was able to get it back closer, in April. But fundraising events are successful because of consistancy (ie, same weekend every year). This seriously strained the relationship. Especially because the new date is exactly on the date of a long established walkathon in the community.
- How many of you are having NPs ask you to be their location? How many of you are asking NPs to consider starting a bowlathon?
- Be warned. And be relational.
- Income: Do you have a threshold you need to meet? Does the nonprofit have to guarantee a minimum? Food Sales: -Do you have a minimum? -Can you create sales? Potential Repeat Customers: -Is repeat business a goal? If so how will you go about it? (We’ll talk about a way a little later)
- Successful fundraising events take time to grow to full potential You and the nonprofit need to work out the kinks The nonprofit will need to find out what people respond to
- These events are “thank you” events for nonprofits. The money’s raised, they’re having a donor stewardship party.
- To download all the PowerPoint slides – including the text behind the images – go to: http://slideshare.net/marcapitman