2. What is Social Media?
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3. What is Social Media?
 Media for social interaction that uses Web 2.0
to change broadcast media monologues into
social media dialogues
 Represents many areas of an organization
 Social networks, blogs, social bookmarking,
sharing, etc.
 Media that engages
 Different from traditional forms of media
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4. Why Social Media?
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5. Why Social Media?
 We are no longer in the Information Age. We
are in the Attention Age.
 Consumers are now spending more time in
front of screens – computer and mobile.
 It’s not about competition. It’s about
engagement.
 Spend time where your users/consumers/
clients/donors/etc. are hanging out.
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6. Why now?
 Twitter is producing over 2 billion tweets a
month.
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7. Why Social Media?
Worldwide Latin America
 72% of the Internet  Latin America makes up
population are active on 10.4% of the world’s
at least 1 social network. Internet users.
 In the last 5 years, time  32% of Latin America’s
population has access to
spent on the Internet has
Internet.
gone up by 117%.
 From 2007-2009, growth
 YouTube is the 2nd largest rate of Nicaraguan users
search engine – bigger with Internet access was
than Yahoo! and Bing. 287%.
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8. Why Social Media?
New form of Marketing
 Push and pray vs. pull and stay
 Marketing mix:
 Product
 Promotion
 Price
 Place
 A
Participation
 Importance of going viral
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9. Measuring Success
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10. Measuring Success
The bottom line
 Life is marketing, and marketing
lives off of ROI.
 Convincing the staff is sometimes
the hardest part.
 Move from “eyeball-based” marketing
to “conversion-based”marketing.
 The amount of data and experiments possible
are limited only by your imagination.
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11. Measuring Success
Tools
 Metrics are the key to success.
 Google Analytics
 HootSuite, TweetDeck
 Google Alerts – i.e. Acumen Fund blog
 Wordpress plugins
 Twitalyzer
 Facebook Insights
 Set goals and create reports
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12. Agora’s Outposts
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13. Agora’s Outposts
 Official website, LinkedIn, Twitter, Facebook, Flickr,
Blog  Slideshare?
 Open up, face the fear of being open
 To-Finish list:
 Read, comment, and guest post
 Reply to each and every comment
 Share buttons
 Promote others 12x more then yourself
 More @replies than broadcasts – and properly
 Ask questions, ask questions, ask questions
 Upload, upload, upload
 Egg timer
 Lots done already. Lots more to do.
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14. Agora’s Outposts
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15. Connect with me
marcinators marcellachamorro
mchamorro http://feeds.feedburner.
com/marcinator
marcechamorro marcella.chamorro