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2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16

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2013-05-09 Marc Davis on Metaphors and Models of Personal Data - Implications for Policy and Technology at IIW16

  1. 1. @marcedavis http://marcdavis.meMarc DavisMetaphors and Models of“Personal Data”:Implications forPolicy and TechnologyMarc DavisPartner ArchitectMicrosoft Online Services DivisionMarc.Davis@microsoft.com
  2. 2. Physical Evolution Timeline ofHuman Beings
  3. 3. PHYSICALPERSON
  4. 4. The Ur-Nammu Law Code• George, A. (2011). The Ur-Nammu Law Code.Cuneiform Royal Inscriptions and RelatedTexts in the Schøyen Collection. Bethesda,MD, Schøyen Collection. vol. 17, Manuscriptsin the Schøyen Collection, Cuneiform Texts VI:221-286.• http://www.schoyencollection.com/law.html#2064
  5. 5. LEGALPERSON
  6. 6. WEB OFTHEWORLD
  7. 7. DIGITALPERSON
  8. 8. @marcedavis http://marcdavis.meMarc DavisPersonal Data andEconomic Metaphors“Personal data is thenew oil of the internetand the new currencyof the digital world.”— Meglena KunevaFormer European Consumer Commissioner
  9. 9. @marcedavis http://marcdavis.meMarc DavisPersonal Data: Everything I Make and DoOnlineand in the World“Everything I Make and Do Onlineand in the World”Identity and RelationshipsContextActivityCommunicationsContentAsset InventoryFinancial DataHealth DataGovernmental DataAcademic DataEmployer DataOther Personal Data…
  10. 10. @marcedavis http://marcdavis.meMarc Davis• “Personal Data”- “personal data shall mean any information relating to anidentified or identifiable natural person (data subject);”• “Identifiable Person”- “an identifiable person is one who can be identified,directly or indirectly, in particular by reference to anidentification number or to one or more factors specificto his physical, physiological, mental, economic, culturalor social identity;”European Union Definition of “Personal Data”(1995)
  11. 11. @marcedavis http://marcdavis.meMarc DavisMetaphors and Mental Models of “Personal Data”Digital SelfMy Personal Data is MeDigital PropertyMy Personal Data is MineDigital SpeechMy Personal Data is By Me
  12. 12. @marcedavis http://marcdavis.meMarc DavisMetaphors and Mental Models of “Personal Data”Digital ReferentMy Personal Data is AboutMeDigital SenderMy Personal Data is FromMeDigital ReceiverMy Personal Data is ToMe
  13. 13. @marcedavis http://marcdavis.meMarc DavisWhat Kind of Space is Digital Space?HomeWorkPrivate Physical Space Public Physical SpacePublic SquarePrison
  14. 14. @marcedavis http://marcdavis.meMarc DavisPublic SpacePersonal Space Corporate SpaceWhat Digital Space Does My Digital Me Live In?
  15. 15. @marcedavis http://marcdavis.meMarc DavisPublic SpacePersonal SpaceWhat Digital Space Does My Digital Me Live In?Corporate Space
  16. 16. @marcedavis http://marcdavis.meMarc DavisPanopticon“Digital”
  17. 17. @marcedavis http://marcdavis.meMarc DavisDigital Feudalism: Principles• We don’t own our names• Or our bodies• Or personal property• Or a domicile• We lack freedom of movement and expression• Our labor benefits the lords of the manor who own the land• We are “data serfs”
  18. 18. @marcedavis http://marcdavis.meMarc DavisDIGITALFEUDALISM
  19. 19. @marcedavis http://marcdavis.meMarc DavisDIGITALENLIGHTENMENT
  20. 20. @marcedavis http://marcdavis.meMarc DavisDigital Enlightenment: Principles• Human Rights• Property Rights• Freedom of Speech• Freedom of Assembly• Protection Against “Unreasonable Searches and Seizures”• Civil Society• Free Markets
  21. 21. @marcedavis http://marcdavis.meMarc DavisLaunched in 2010, the Rethinking Personal Data project is a multi-yearproject intended to bring together private companies, public sectorrepresentatives, end-user privacy and rights groups, academics and topicexperts to deepen the collective understanding of how a principled,collaborative, and balanced personal data ecosystem can evolve.World Economic Forum“Rethinking Personal Data” Project
  22. 22. @marcedavis http://marcdavis.meMarc DavisWorld Economic ForumGlobal Agenda Outlook 2013
  23. 23. @marcedavis http://marcdavis.meMarc DavisECPA and the “Digital Due Process” Coalition
  24. 24. @marcedavis http://marcdavis.meMarc Davis“A Fourth Amendment application for the Internet”• Norquist, G. G. and L. Murphy (2013) "A FourthAmendment application for the Internet." PoliticoOpinion.• http://www.politico.com/story/2013/03/grover-norquist-laura-murphy-a-fourth-amendment-application-for-the-internet-88955.htmlLaura W.MurphyDirector,ACLUWashingtonLegislativeOffice@LwmurphyGrover G.NorquistPresident,Americansfor TaxReform@GroverNorquist
  25. 25. @marcedavis http://marcdavis.meMarc DavisEuropean Commission “Protection of PersonalData”
  26. 26. @marcedavis http://marcdavis.meMarc DavisEuropean Commission “Onlife Initiative”:Being human in a hyperconnected world
  27. 27. @marcedavis http://marcdavis.meMarc Davis“To Track, or Not to Track: By launching its latest browserwith tracking off, Microsoft believes it will enhance Webadvertisings value” by Rik Van Der Kooi, Corporate VP,Microsoft Advertising Business Group• “But a new world—the age of "digital enlightenment," ifyou will—is fast approaching and is informed by twodynamics: The amount of online data being collectedonline is exploding; and the unprecedented capability ofcreating relevant, user-centric advertising experiences.”• “As we enter this age of digital enlightenment, we need anew norm. No longer should the consumers who generatethe data for our industry be left out of the equation. On thecontrary, they should have the option to participate in thatpart of the business to a greater extent than they everhave before.”Advertising in the Age of Digital Enlightenment
  28. 28. @marcedavis http://marcdavis.meMarc Davis
  29. 29. @marcedavis http://marcdavis.meMarc DavisPartner ArchitectMicrosoft Online Services DivisionMarc.Davis@microsoft.comTwitter: @marcedavisFacebook: http://facebook.com/marcedavisWeb: http://marcdavis.meMarc Davis

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