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SOCIAL MEDIA
É A RESPOSTA PARA BANNER BLINDESS?

          Marcelo Tripoli
As marcas sabem lidar com este cenário?

EXEMPLOS DE SUCESSOS E FRACASSOS
PARA FINALIZAR
COMO CHEGAR LÁ?
PRESENÇA ON-LINE
PRESENÇA ON-LINE
PRIMEIRO Como pensar na sua presença online
         BANNER VEICULADO NA WEB               twitter.com/marcelotripoli
                                        twitter.com/marcelotripoli
PRIMEIRO Como pensar na sua presença online
         BANNER VEICULADO NA WEB               twitter.com/marcelotripoli
                                        twitter.com/marcelotripoli
PRIMEIRO Como pensar na sua presença online
         BANNER VEICULADO NA WEB               twitter.com/marcelotripoli
                                        twitter.com/marcelotripoli
PRIMEIRO Como pensar na sua presença online
         BANNER VEICULADO NA WEB               twitter.com/marcelotripoli
                                        twitter.com/marcelotripoli
PRIMEIRO Como pensar na sua presença online
         BANNER VEICULADO NA WEB               twitter.com/marcelotripoli
                                        twitter.com/marcelotripoli
PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                 twitter.com/marcelotripoli
                                     twitter.com/marcelotripoli
Entenda o DNA da
     sua marca




PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                 twitter.com/marcelotripoli
                                     twitter.com/marcelotripoli
Entenda o DNA da
     sua marca

     Identifique o valor
     agregado do seu
     produto




PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                 twitter.com/marcelotripoli
                                     twitter.com/marcelotripoli
Entenda o DNA da
     sua marca

     Identifique o valor
     agregado do seu
     produto

     Utilize a Internet para
     maximizar este valor




PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                 twitter.com/marcelotripoli
                                     twitter.com/marcelotripoli
Entenda o DNA da
     sua marca

     Identifique o valor
     agregado do seu
     produto

     Utilize a Internet para
     maximizar este valor

     Processos, serviços e
     conteúdo são o novo
     marketing




PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                 twitter.com/marcelotripoli
                                     twitter.com/marcelotripoli
Entenda o DNA da          A presença online
     sua marca                 receptiva sempre
                               vem primeiro
     Identifique o valor
     agregado do seu
     produto

     Utilize a Internet para
     maximizar este valor

     Processos, serviços e
     conteúdo são o novo
     marketing




PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                       twitter.com/marcelotripoli
                                           twitter.com/marcelotripoli
Entenda o DNA da          A presença online
     sua marca                 receptiva sempre
                               vem primeiro
     Identifique o valor
     agregado do seu           A presença ativa é
     produto                   contar uma história

     Utilize a Internet para
     maximizar este valor

     Processos, serviços e
     conteúdo são o novo
     marketing




PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                       twitter.com/marcelotripoli
                                           twitter.com/marcelotripoli
Entenda o DNA da          A presença online
     sua marca                 receptiva sempre
                               vem primeiro
     Identifique o valor
     agregado do seu           A presença ativa é
     produto                   contar uma história

     Utilize a Internet para   Exija que sua agência
     maximizar este valor      maximize a
                               experiência de
     Processos, serviços e     consumo do seu
     conteúdo são o novo       produto
     marketing




PRIMEIRO BANNER VEICULADO NA Chave
              Mensagens WEB                       twitter.com/marcelotripoli
                                           twitter.com/marcelotripoli
OBRIGADO!

          marcelo.tripoli@ithink.com.br
twitter.com/rhtihink (VAGAS ABERTAS)

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ithink 2009 - Social Media é a resposta para o banner blindness? - Mais cases

  • 1. SOCIAL MEDIA É A RESPOSTA PARA BANNER BLINDESS? Marcelo Tripoli
  • 2. As marcas sabem lidar com este cenário? EXEMPLOS DE SUCESSOS E FRACASSOS
  • 6. PRIMEIRO Como pensar na sua presença online BANNER VEICULADO NA WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 7. PRIMEIRO Como pensar na sua presença online BANNER VEICULADO NA WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 8. PRIMEIRO Como pensar na sua presença online BANNER VEICULADO NA WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 9. PRIMEIRO Como pensar na sua presença online BANNER VEICULADO NA WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 10. PRIMEIRO Como pensar na sua presença online BANNER VEICULADO NA WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 11. PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 12. Entenda o DNA da sua marca PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 13. Entenda o DNA da sua marca Identifique o valor agregado do seu produto PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 14. Entenda o DNA da sua marca Identifique o valor agregado do seu produto Utilize a Internet para maximizar este valor PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 15. Entenda o DNA da sua marca Identifique o valor agregado do seu produto Utilize a Internet para maximizar este valor Processos, serviços e conteúdo são o novo marketing PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 16. Entenda o DNA da A presença online sua marca receptiva sempre vem primeiro Identifique o valor agregado do seu produto Utilize a Internet para maximizar este valor Processos, serviços e conteúdo são o novo marketing PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 17. Entenda o DNA da A presença online sua marca receptiva sempre vem primeiro Identifique o valor agregado do seu A presença ativa é produto contar uma história Utilize a Internet para maximizar este valor Processos, serviços e conteúdo são o novo marketing PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 18. Entenda o DNA da A presença online sua marca receptiva sempre vem primeiro Identifique o valor agregado do seu A presença ativa é produto contar uma história Utilize a Internet para Exija que sua agência maximizar este valor maximize a experiência de Processos, serviços e consumo do seu conteúdo são o novo produto marketing PRIMEIRO BANNER VEICULADO NA Chave Mensagens WEB twitter.com/marcelotripoli twitter.com/marcelotripoli
  • 19. OBRIGADO! marcelo.tripoli@ithink.com.br twitter.com/rhtihink (VAGAS ABERTAS)