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Designing Our Future: Technologies and Behaviors that Impact Design

As our world becomes increasingly digital, experience design is more important than ever.
And, as experience design gains importance, the discipline and its tools are evolving. The very definition has broadened: rather than considering point-and-click interfaces, experience design is about the way that we engage with technology, the world, and ourselves. As such, it’s no longer the domain of a single expert (a UX designer, IA, or IxD); it’s a view of the broader world that every role must consider.

At Little Arrows, we’re passionate about identifying places where real behavior and technology intersect, and designing solutions to take advantage of these opportunities. These trends in experience design are what we’re excited about for the future.

Topics covered include:
- Everything is an Interface - new interfaces beyond the mouse and screen
- Friction-Free Commerce - evolving ways to pay
- Mobile First, Mobile Everywhere - how mobile interfaces impact design
- Physical / Digital - the disappearing boundaries between the physical and digital worlds
- Surfacing Data - new ways of understanding and consuming information
- Better, Faster, Stronger - how technology can improve our bodies and our selves

Designing Our Future: Technologies and Behaviors that Impact Design

  1. 1. 1 Designing Our Future: Technologies and Behaviors that Impact Design Made with love by | July 2013
  2. 2. As our world becomes increasingly digital, experience design is more important than ever. And, as experience design gains importance, the discipline and its tools are evolving. The very definition has broadened: rather than considering point-and-click interfaces, experience design is about the way that we engage with technology, the world, and ourselves. As such, it’s no longer the domain of a single expert (a UX designer, IA, or IxD); it’s a view of the broader world that every role must consider. At Little Arrows, we’re passionate about identifying places where real behavior and technology intersect, and designing solutions to take advantage of these opportunities. These technological trends will transform the way we design in the future. 2 Forward “ Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs Little Arrows at work
  3. 3. 3 Surfacing Data Mobile First, Mobile Everywhere Friction-Free Commerce Everything is an Interface Better, Faster, Stronger Physical / Digital Trends in Experience Design
  4. 4. 4 Everything is an Interface
  5. 5. Beyond the Mouse We’ve already started to move from GUIs (graphic user interfaces) to NUIs (natural user interfaces) with the advent of touch and gesture based technology. But what happens when our brains, our eyes, and our everyday interactions become the interface? 5 “A natural user interface (NUI) is a system for human- computer interaction that the user operates through intuitive actions related to natural, everyday human behavior.  - techtarget.com Everything is an Interface
  6. 6. Goodbye, Buttons! The iPhone led the move to touch-screen interface, allowing us to have more naturalistic interactions with our technologies. This has lead to a major new trend in UI design that takes full advantage of simple, easy to use gestures that replace simple button clicking. 6 Rise is an alarm clock without buttons Clear is a to do list without buttons Mailbox’s interface is driven by swipes, not clicks Everything is an Interface
  7. 7. Real-World Gestures for Games & Entertainment 7 Xbox One with built-in Kinect controller Leap Motion controller for PCs PS4 Playroom (Eye Camera) Everything is an Interface
  8. 8. Extending with Voice & Gesture 8 WiSee recognizes gestures via a WiFi network, allowing users to control electronic devices from any room Honda and other automakers are including gesture recognition in their latest cars Myo is a bracelet which tracks arm movements and transmits them to digital devices - from computers to drones Everything is an Interface
  9. 9. Ambient Intelligence The IceDot Crash Sensor helmet notifies emergency contacts when its wearer crashes. By creating user profiles based on interaction patterns, BioCatch can identify intruders. Many applications now support geo-fencing, which triggers events based on the user’s location. Geoloqi allows users to set up alerts when they are near locations with specific attributes (like a venue with a pinball machine). Until recent years, most technology interactions had to be triggered actively - the user has to request for something to happen. Now, smart technology can respond intelligently to ambient, real-world triggers, allowing technology to react to passive actions like location and velocity. Everything is an Interface
  10. 10. 10 Friction-Free Commerce
  11. 11. Easy Come, Easy Go The introduction of mobile payment technologies and apps has the potential to completely change the way we shop. Experiences created by this new era of mobile payment will transform how we as consumers interact with stores and the products inside them. 11 “Profit is what happens when you do everything else right. -Yvon Chouinard, Patagonia Founder Homeplus Subway Virtual StoreFriction-Free Commerce
  12. 12. Immediacy and the Era of Buy-It-Now It’s no longer necessary to take out your wallet to make a purchase. By removing payment obstacles, mobile payment technology makes commerce even more streamlined - and empower every craftsman and artist to create their own store. 12 Friction-Free Commerce LevelUp rewards users who pay by linking credit cards to their phone With $15B in payment volume and 3x Y/Y growth2, Square makes it increasing easy for vendors to accept credit/debit payments NFC services, like Google Wallet and Isis, account for 2% of total mobile-payment transactions1 1 Marguerite Reardon. “NFC mobile payments disappoint while money transfers boom”. CNET. http://news.cnet.com/8301-1035_3-57587589-94/nfc- mobile-payments-disappoint-while-money-transfers-boom/ 2 Mary Meeker, Liang Wu, KPCB, “Internet Trends D11 Conference”, slide 97.
  13. 13. New Ways to Pay Beyond new methods of physical payments, technology is also creating new models of purchase and funding. Crowdfunding, micropayments, and social currency have the potential to displace cash as king. 13 Friction-Free Commerce Flattr enables social micro- payments. Enjoyed a tweet? Tip $1. Crowdfunding sites like Kickstarter (which has raised $600MM so far1) and IndieGoGo make it easy to fund a dream project. Klout offers real-life perks to users with social influence. 1 Kickstarter Stats: http://www.kickstarter.com/help/stats
  14. 14. Loyalty 2.0 14 Apple’s Passbook makes it easy for customers to save multiple loyalty cards Foursquare and Shopkick offer targeted rewards to people who check in frequently Belly allows retailers to create a virtual version of the old-school punch card loyalty program. Friction-Free Commerce
  15. 15. Mobile First, Mobile Everywhere 15
  16. 16. The World Through Screens Mobile-first design is causing us to rethink the way we create websites and real-world products. The average smartphone user checks her phone over 100 times per day1 for everything from content creation (we now share over 500 million photos per day)2, communication, health research, and banking3. Mobile devices have become our first digital touch point, and, in doing so, they are changing the way that we engage with the world. 16 1 Mary Meeker, Liang Wu, KPCB, “Internet Trends D11 Conference”, slide 52. 2 Mary Meeker, Liang Wu, KPCB, “Internet Trends D11 Conference”, slide 14. 3 Pew Internet Research, “Cell Phone Activities 2012”. “The mobile revolution is not happening; it’s happened. - Mel Silva, Google Mobile First, Mobile Everywhere
  17. 17. Context-Sensitive Design Because our mobile devices are nearly always with us, they have the opportunity to react based to our context - location, time of day, and other custom events. When done properly, users won’t even notice that the design is adapting. 17 Foursquare prompts users to check-in when they’re nearby places they’ve visited before MessageMe allows users to share their context with their friends: the current song that’s playing, location, and more. Mobile First, Mobile Everywhere When there is a URL copied to the clipboard, Pocket makes it easy to add the link.
  18. 18. Simple and Streamlined Effective mobile interfaces are uncluttered, simple, and streamlined to the task at hand. With mobile web traffic growing 1.5x per year1, responsive design is a requirement for all interfaces, and mobile’s simplicity has begun to migrate to the web. 18 Facebook’s website has begun to borrow overloaded elements from its mobile navigation Applications like Flipboard first verify their viability in mobile, and then extend their interface metaphors across devices. Quartz is a newspaper that interacts similarly across all devices 1 Mary Meeker, Liang Wu, KPCB, “Internet Trends D11 Conference”, slide 32. Mobile First, Mobile Everywhere
  19. 19. 19 PadRacer uses iPhones for controllers and iPads for custom race tracks Xbox Smartglass offers enhanced content on mobile devices, synchronized with what’s being watched. Adobe Nav turns tablets and mobile devices into a secondary input device for Adobe Photoshop. The Remote Control for Our Lives Mobile First, Mobile Everywhere
  20. 20. 20 Physical / Digital
  21. 21. The Internet of Everything The digital world is leaking into the physical - through internet-enabled technology and new ways to create real-world objects. Experience design needs to evolve to make it easy for users to bridge these two worlds. 21 “Computers will clearly handle the things we aren’t good at, and we will handle the things computers clearly aren’t good at...The Internet of things will augment your brain. - Eric Schmidt, Google Physical/Digital
  22. 22. Hardware Gets Smarter Lifx is a smart lightbulb that can be programmed and controlled remotely Nest is a digital thermostat that helps conserve energy while maintaining a perfect temperature Tile is a small object that can be affixed to any device, so you can always find its location. Physical/Digital
  23. 23. Build It Yourself Twine makes it easy to create custom actions based on real-world events. The Makerbot and other 3D printers allow consumers to create physical devices in their homes Quirky is a service that allows anyone to invent a new product and bring it to market Physical/Digital
  24. 24. Manipulate the Real World Lockitron allows users to unlock their home with a remote app. Uniqlo’s Magic Mirror allows customers to change the color of the clothing they’re trying on Points, from Breakfast NY, is a digital sign that points users to custom destinations. Physical/Digital
  25. 25. 25 Surfacing Data
  26. 26. Introduction As a society now built on a vast infrastructure of data driven technologies, we are accumulating more data in one day than we did in a whole year two decades ago. Because of this, we need to learn how to use this data to design more enriched and intelligent experiences. 26 “The goal is to transform data into information, and information into insight -Carly Fiorina Surfacing Data Visualization of tweets in NYC
  27. 27. MSNBC’s Spectra provides a visual, color coded approach to everyday news. Google Trends provides realtime search data in a beautiful, interactive way. iOS7’s Photos app automatically organizes and displays photo collections in a scalable way New Ways to Visualize Surfacing Data
  28. 28. Highlight and Contextualize All data is not created equally, and for years we’ve had to deal with interfaces that displayed all data in the same way. Great design highlights the data that is most important first and explains it with visualizations that show it in context. 28 Surfacing Data Simple’s Safe to Spend metric makes it easy to understand what funds are immediately available Information is Beautiful is a blog that explains data and numbers in meaningful ways. Google Now highlights the most important information for your day, based on time and location
  29. 29. 29 Better, Faster, Stronger
  30. 30. The Digitization of Self We all know that interfaces inform the way we make decisions, so it stands to reason that they can help us make better decisions about things of great importance: our life choices, our fitness, and our overall health. Great user experience allows subtle cues for behavior change to explode the quantified self movement. “Seven in ten U.S.adults say they track at least one health indicator...[but only] 21% say they use some form of technology to track their health data. - Pew Internet Research 2012 Feltron Report 30 Better, Faster, Stronger
  31. 31. You Are What You Eat The HAPIfork reminds users to eat more slowly. LoseIt is one of many options for tracking diets - it even imports nutrition information by scanning a barcode. Meal Snap makes calorie tracking easy - it calculates calories using photos. Better, Faster, Stronger
  32. 32. Work It Out Nike+ Kinect offers personal training using the Kinect’s sensor. The Nike Fuel Band, Jawbone UP and Fitbit apply gamification principles to wearable fitness-tracking technology. Strava encourages tracking and competition among cyclists. Better, Faster, Stronger
  33. 33. Medical Breakthroughs iBGStar plugs directly into iPhones, allowing diabetics to track their blood glucose levels on the go. Patients Like Me tracks symptoms, medication, and other health metrics across many disease states, offering support for patients and contributing valuable research to the medical community. 23 and Me sequences an individual’s genomes through a spit sample, analyzing risk factors for diseases and revealing information about the user’s genetic background. Better, Faster, Stronger
  34. 34. Changing Behavior Everest (and its competitors, Lift and HealthMonth) helps users track daily behaviors that relate to their goals. LumoBack is a wearable sensor that alerts users to bad posture. The Bandu watch monitors stress symptoms (such as perspiration, respiration, and heart rate) and advises its wearer to take a break and relax. With 40% of premature deaths in the United States caused by behavioral patterns*, perhaps the most fascinating area in which user experience can help us in alerting us to and helping us change destructive or unhealthy habits. * Source: “We Can Do Better - Improving the Health of the American People” - The New England Journal of Medicine, 2007. Found via Mary Meeker’s Internet Trends 2013. Better, Faster, Stronger
  35. 35. Accelerated changes in technology over the past 15 year’s have opened a wide new world of experiences. The invention and popularity of the internet, followed by mobile and device proliferation, has suddenly put technology in the hands of the masses. With so many people focusing on technology, through both new hardware and software startups, experience design will begin to evolve even more quickly. What was envisioned for ten years in the future will be realized in five. 35 Consumption of New Technologies Moves Faster Today % of US households who adopted new technology over time. Via the New York Times, 2008 Looking Forward “The best way to predict the future is to invent it. - Alan Kay
  36. 36. 36 Little Arrows creates exceptional digital experiences for disruptive businesses. 175 Varick Street, 4th Floor New York, NY 10014 (347) 948-3891 hello@littlearrows.com Get In Touch linkedin.com/company/little-arrows angel.co/little-arrows behance.net/littlearrows littlearrows.com twitter.com/littlearrowsnyc facebook.com/littlearrowsnyc Our Founders Throughout her career, Marci has helped advertising agencies, Fortune 500 brands, and start-ups to communicate online through engaging, effective, and elegant digital experiences. Prior to founding Little Arrows, she was the Director of Digital and Channel Strategy at Grey, growing the department threefold in under a year. Marci has been widely recognized as a leading voice in digital strategy in the communications industry, speaking at events such as SXSW and Cannes.  facebook.com/marciikeler twitter.com/marciikeler linkedin.com/in/marciikeler Marci Ikeler Aaron is a seasoned technically focused founder with over 15 years experience in inventing, building and scaling digital platforms for businesses of all sizes. He started his career at Agency.com before co-founding Inertia Beverage Group, the largest wine e-commerce platform. In 2007 he co-founded the New York office of POKE, leading creative technology projects for American Express, Dell, Sephora, Johnson & Johnson, and more. In 2012, Aaron launched Valet.com, a luxury travel destination, with partner Josh Spear. facebook.com/neonarcade twitter.com/neonarcade linkedin.com/in/aaronrutledge Aaron Rutledge
  37. 37. 37 Thank You!