Contenu connexe Similaire à 37 ways for new product ideas (20) Plus de Marc Heleven (20) 37 ways for new product ideas2. Looking for new products or services,
check and imagine if one of the 37
ways is possible for your challenge.
Remarkable innovations combine
different ways!
Enjoy!
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10. 08. Build a community
consumer tribes / personal branding
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11. 09. Go back to history
history watching / authenticity / retro marketing
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12. 10. Make it smaller
miniaturization / portability / less is more
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13. 11. Tell a story
roots / authenticity / storytelling
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14. 12. Make it multifunctional
combination innovation
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16. 14. Search for other uses
multifunctional / unexpected uses
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17. 15. New target groups
segmentation / marketing / long tail
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18. 16. Make new combinations
smart combinations
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22. 20. Do it yourself
self service – DIY - prosumer
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27. 25. Access > ownership
Access is more important then ownership
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33. 31. Make it virtual
virtualization / service innovation
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34. 32. Other industries inspiration
Look for inspiration in other branches or industries
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35. 33. Go for slow
time / quality of life
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37. 35. Go for hybrid solutions
combination innovation / hybrid technologies
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38. 36. Take it easy
simple / convenience
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40. If you like this,
you’ll love
our book
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