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Cross Industry Innovation
50 inspiring companies and
industries you can learn from
Crossing the industry border
Marc Heleven www.7ideas.net
think outside your industry
Out of the box thinking:
'cross-industry innovations' refers to innovations
that come about by applying cross- industry
analogies or by transferring approaches from one
industry to another.
'cross-industry innovations' refers to innovations
that come about by applying cross- industry
analogies or by transferring approaches from one
industry to another.
Analogies can be drawn at a variety of levels ranging from
technology to process to business model.
Just copy won’t work
This will work
BMW’s iDrive system was transferred
from the game industry
Example 1
Nike Shox shoes were adapted
from Formula One racing shock absorbers
Example 2
50 inspiring
companies and
industries
you can learn from
Marc Heleven www.7ideas.net
Marc Heleven marc@21lobsterstreet.com
Start Cross Industry Innovating
What you can learn from other sectors
The latest research by Marc Heleven focuses specifically on what different
sectors can learn from each other on process & services levels.
Together with his good friend & colleague Ramon Vullings, Marc is writing
his next management book called: Cross Industry Innovation.
Contact us for:
- tailor made key note presentations
- cross industry web search
- workshops
- 21 ways sets for cross industry innovation
- consulting projects

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Cross industry innovation toolkit: 50 inspiring companies and industries you can learn from

  • 1. Cross Industry Innovation 50 inspiring companies and industries you can learn from
  • 3. Marc Heleven www.7ideas.net think outside your industry Out of the box thinking:
  • 4. 'cross-industry innovations' refers to innovations that come about by applying cross- industry analogies or by transferring approaches from one industry to another.
  • 5. 'cross-industry innovations' refers to innovations that come about by applying cross- industry analogies or by transferring approaches from one industry to another. Analogies can be drawn at a variety of levels ranging from technology to process to business model.
  • 8. BMW’s iDrive system was transferred from the game industry Example 1
  • 9. Nike Shox shoes were adapted from Formula One racing shock absorbers Example 2
  • 10. 50 inspiring companies and industries you can learn from Marc Heleven www.7ideas.net
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  • 62. Marc Heleven marc@21lobsterstreet.com Start Cross Industry Innovating What you can learn from other sectors The latest research by Marc Heleven focuses specifically on what different sectors can learn from each other on process & services levels. Together with his good friend & colleague Ramon Vullings, Marc is writing his next management book called: Cross Industry Innovation. Contact us for: - tailor made key note presentations - cross industry web search - workshops - 21 ways sets for cross industry innovation - consulting projects