2. =
Cultural Treasures is an online platform that allows users to post and share
manners of their own and of other cultures with users from all over the world.
It can be useful to know about manners when you are travelling, doing
business abroad or are researching different cultures.
The platform transcends existing references on manners because it does not
only describe manners generically. It gives deep insights in the contexts and
practical use of manners and related manners. Therefore by using this
platform you will never act inappropriate when dealing with other cultures.
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3. Manners?
What are manners and how are they
connected to culture?
In this small infographic I would like to show
you how everything is linked together.
Key factors in manners are:
•Country
•Region
•Ethnicity
•Religion
•Traditions
Connected to theme are also the job function
of a person and the age of a person.
These key factors together are the culture of
a person.
Which means that manners and culture are
joined in each other.
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4. Scope
The platform will be a cross media tool that allows people worldwide to
understand each other better but also to get more interaction between each
other.
Target group
Chinese people and Dutch people
Target group motivation
Chinese people: worldwide, many traditions and manners, biggest import and export country
Personal motivation: My wife is Chinese
Dutch people: strategic position in Europe, economically strong, experienced traders
Personal motivation: My own Dutch roots
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5. Super short introduction
•An online platform that will open a door to information that has never been seen or published before!
•Insight information about manners
•User generated content
•Content provided by experts and professionals but also people from different layers in society
•This content will be stored in a way that it can eventually be moulded easily into several mediums
•This thanks to the way each post is tagged with information provided by each user
•Users from the same or from a different cultures can interact with each other on the community
•Thanks to this interaction the users will get more respect and understanding for each other
•Users will be able to find and build up a network for both personal and business use
Why this platform?
•Manners from different cultures have never been shared along with the interesting insights
•These insights are only known by people who are very familiar with the culture or raised in it
•There is a strong need for more deeper and detailed information about manners
•Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age
•These key factors make it very hard to map and list the manners in a linear way, this platform can!
•There seems to be a strong need for a community about manners where people can interact
•More understanding and respect for different cultures, and a network private and business
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6. The platform, what?
•Online! In the shape of a responsive website
•Post a question or a manner, done by users
•A club (the users) of selected professionals, experts, students, business people, travellers, culture freaks
•Together they share, interact and make content which only they can use!
•The platform will become an community and online meeting point
•A database will store all information by tags given by the users
•The information can be used for anything, articles, mails, books, projects, study, infographics and more!
•Look for contacts and work, people always need advice, translators, experts, meetings and workshops
The platform, online
•Online you can connect with people all over the world
•Connection is made quite easy
•The boundaries for visitors are low, so it is very easy to visit
•Privacy is no problem on this platform
•Easy to connect to social media
•One central place online
•Log in can be done by PC, smart phone and tablets
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7. This platform rules because:
•It is online so easy to access anywhere!
•People form different social layers can interact, which is crucial for good info.
•Its not a one way train, information is shared, discussed and commented
•The users know what they are talking about, only people with the right knowledge
•The platform is connected closely to social media, its of this modern time
•Young and old people can be connected, which is good for the future
•The manners can be mapped and structured thanks to the tags, this is unique
•Privacy is respected and will be protected
•Users need to be somebody or have a goal to be on the platform
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8. Who? The stakeholders (users)
•Professionals
•Experts
•Business people (in Holland and China)
•Travellers/Tourists
•Students (international students)
•Cultural interested people
•Investors and sponsors
What is in it for them? In general
• Unique content supplied, ranked, shared and discussed by the users themselves
• Tagged and mapped content which makes it very easy to use the content
• Content with a very high amusement factor but also easy to learn and understand
• One central point where people can share and gather for manners
• Respect and understanding between different cultures
• Enrich themselves
• Build up a network with contacts
• Get content which is reliable
• Create a cultural heritage for themselves and other generations
• Be able to use the content and create new products of it
only they can since they are the users (they have the privilege)
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9. What is in it for them? Each group
Target groups
•Professionals: Job possibilities, Networking, Be able to distinct themselves
•Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves
•Business people: Job possibilities, Networking, Job possibilities, Interesting data
•Travellers/Tourists: Share experiences, Gain information, Find contacts
•Students (international students): Gain information, Adapt faster to study country
•Cultural interested people: Share experiences, Get more understanding
Partners
•Investors and sponsors: Get useful data, Be able to advertise more specific
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10. Why post?
•Create a cultural heritage
•Be part of the select club that can use the information but also can learn from each other
•Build up a network and identify yourself
•Enrich yourself and others
•Make people aware of the power and use that are connected to manners
•Change peoples insights and state of mind towards each other
•Improve communication, respect and understanding for each other
•Find people with the same interests
Eventual outcome by posting
•Users can promote themselves and show their knowledge
•Only the users can make use of the shared content and its information, they have a privilege
•Users from Holland and China can interact to clear out questions and problems
•New relations,work and business can be started and made on the platform
•Information out of different social layers will give a very detailed and valuable perspective
•Networks can be shared and used from each other
•A club/community will be formed which allows users to enrich each other in many ways
•A bridge will be build between countries and their culture
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11. So how does it all connect?
•On the next page you will see a conceptual model
•Please read form left to right and from up to down
•Questions? Then please ask at Twitter or info@marcodegroen.com
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12. QUESTION
A USER POSTS A MESSAGE ABOUT MANNERS
CONCEPTUAL MODEL
Post/Type message Message must be manner
or tradition related
Man or Woman
User uses... For the post
Selected by himself -Stories Post needs
from his own background
-Experiences content and context
Connected to or someone else his background
Family and friends -Education Is connected to
-Way he is raised Consists
Might include
of
LTURE N T ENT
CU CO NTEXT
Register/Log in
Info connected
FIRST
CO
Register/Log in -Actions
-Country Post may consist of
to user profile
FIRST -Culture
Text, Photo’s or Video’s -Language
-Region -Time
Traditions Join or help -Objects
and -Ethnicity to create FILLED IN BY USER -History
-Job function
Manners -Religion community -Location
-Behavior
-Age -Circumstances
BY POSTING Data connected to -Environment
-Job each post -Language
-Contacts Will structure
-Work and map posts
TAGS/ I N
-At home
-Opportunities
TA
-At work
-Insight information Find and connect to
other users of different
NETWORK -Username
N I TY/ G
DA
cultures or the same
FO
MU
-Age SOCIAL MEDIA
R -Job function
M
-Country In user
OU
CRUCIAL
CO
-Learn
Have the opportunity for:
-Region account NEEDED
and each
P
Understanding -Ethnic group DATA
and
-Share
-Interaction post All combined together =
-Comment -Religion
Respect Unique data and information
-Discuss -Catagory
-Content
Insight information
-Eating
-Greeting
Usefull and
-Entering House Data can be reshared
-Unique information usable for Catagory subjects
-Manners
-Gathered
-Heritage of culture in different new shapes like:
Cultural interested people -Etc. -Ranked
-Valuable information Students A book
-Shared
Business people An application
Tourists Thanks to users -Discussed
Stakeholders -Feedback A website
Experts and community
Investors -Mapped Articles
People in different social layers INFORMATION AVAILABLE -Structured E-mails
can give useful various information ONLY FOR USERS -Tagged Social Media
Suppliers
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13. Website prototype, look and feel
•On the next page you will see some screens of the website
•First you will see the homepage, latest page, and a manner page
•Questions? Then please ask at Twitter or info@marcodegroen.com
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20. SIGN UP PAGE
LANGUAGE: ENGLISH
Sign up
Members, log in
Your full name
Will not be visible
Your email
We won’t share your email address
Username
Password
Sex Date of birth
Male 1 January 1984
Country ZIP code
Netherlands
By clicking the “Sign up” or “Sign up using Facebook or Linkedin” buttons
below, you agree to Cultural Treasures Terms of Service
SIGN UP
OR
Join Cultural Treasures even quicker with Facebook or Linkedin
BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES
Manner Help About us
Follow us on Twitter
Question Guidelines Contact
Community Terms of use Publications
Follow us on Facebook
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Search Privacy policy News
22. WIREFRAMES
Cultural Treasures (Button)
MANNERS (Button) QUESTION (Button) LATEST (Button) COMMUNITY (Button) SEARCH (Button) LANGUAGE (Button)
Also is the home button
Button to post a manner Button to post a question Button to see latest posts Button to see community Button to make a search Button to choose language
When on other page then Post menu will slide down Post menu will slide down Transfer to new page Transfer to new page Search menu slides down Menu will slide down
home, transfer to home
POST MENU
SIGN IN (Button)
Title text
Button to go to sign in page
Transfer to new page
Text max 100 words
LOGIN (Button)
Button to go to login page COUNTRY REGION MEDIA TAGS
Transfer to new page USER INFO Slide menu will open Slide menu will open Slide menu will open Slide menu will open Button to post manner
to select country to select region to add media to add tags data will go to database
INTRO TEXT VIDEO INTRODUCTION MEMBERS TEXT
JOIN BUTTON (Button)
Button to go to join now
Transfer to new page VIDEO MANNERS VIDEO COMMUNITY VIDEO USAGE
BROWSE MANNER (Button)
Button to go to search page
Transfer to new page
BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES
Manner Help About us Button to social media
Question Guidelines Contact
Community Terms of use Publications
Button to social media
Search Privacy policy News
Text as button, will transfer to Text as button, will transfer to Text as button, will transfer to Button to social media
information page information page information page
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23. WIREFRAMES
Homepage
bottom menu
BROWSE CULTURAL TREASURES GENERAL INFORMATION CULTURAL TREASURES CONNECT WITH CULTURAL TREASURES
Sends you Info page Info page Sends you
to the pages (New page) (New page) to social media
Homepage
Top menu
LOGIN (Button) JOIN BUTTON (Button)
BROWSE MANNER (Button) Cultural Treasures (Button)
Button to go to login page Button to go to join now MANNERS (Button) QUESTION (Button) LATEST (Button) COMMUNITY (Button) SEARCH (Button) LANGUAGE (Button)
Button to go to search page Button to post a manner Button to post a question Button to see latest posts Button to see community Button to make a search Button to choose language
Transfer to new page Transfer to new page Also is the home button
Post menu will slide down Post menu will slide down Transfer to new page Transfer to new page Search menu slides down Menu will slide down
When on other page then
SIGN IN (Button)
Button to go to sign in page home, transfer to home
Transfer to new page
Seach menu Manner post Question post Seach menu Langu. menu
Login page Sign in page Homepage Latest page Community page
(on same page) (on same page) (on same page) (on same page) (on same page)
(New page) (New page) (New page) (New page)
where you are Homepage Homepage where you are where you are
After search After login User data will Manners and Posts in After search After choice
Post will be send Post will be send
manners and transfer to be send to questions community manners and the language
question will apprear to database to database question will apprear will change
Latest page database are shown are shown
Users can add User can post Search data
tags,media, a discussion, is send to
comment etc. job,poll etc. database
All interaction Users can add
data is send to tags,media,
database comment etc.
All interaction
data is send to
Database database
Statistics Infographics Manners and
will be formed will be formed question profiles
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24. A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONS
CONCEPTUAL MODEL
Video, Picture, Links
DATABASE
ADD MEDIA
Get Follow manner/question
ADD COMMENT FLAG
interaction and receive updates
MANNER
Facebook
Twitter SHARE
OR RANK Give a point
Linkedin QUESTION
POST Most ranked manner/question
Replies are linked to will become year favorite
manner/question
USER ADD TAGS
Add name tags like:
Religion, Ethnic group, Environment,
Manner/question MAP Job, Language, Locations etc.
linked to his name Add location/add region
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