Social media voor marketeers

Social Media voor marketeers Marco Dekkers Twitter: @marcodekkers LinkedIn: http://nl.linkedin.com/in/marcodekkers

[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object]

Kenmerken van Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Classificatie Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Feiten en cijfers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Feiten en cijfers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Waarom gebruiken mensen social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Classificatie gebruikers ,[object Object]

Classificatie gebruikers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Redenen om als bedrijf ‘iets’ te doen met social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paradigma verschuiving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Richtlijnen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twee fundamentele benaderingen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Webcare: wat is het ,[object Object],[object Object],[object Object],[object Object]

Webcare: aanpak ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Reputatie Management ,[object Object],[object Object],[object Object],[object Object]

Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monitoring tools (Gratis) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monitoring tools (Gratis) ,[object Object]

Monitoring tools (Betaald) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keuze monitoring tool(s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Campaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Campaigning ,[object Object],[object Object]

Hoe het was bij traditionele media

Influencers ,[object Object],[object Object],[object Object],[object Object]

Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Strategie: POST-model (Forrester) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives: 10 soorten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wie is verantwoordelijk?  Hangt af van de doelstellingen

Resultaten meten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resultaten meten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risico’s en valkuilen Social Media Marketing (SMM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Succesfactoren ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Succesfactoren ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Succesfactoren ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources over social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Verzint eer ge begint ,[object Object]

Aan de slag ,[object Object],[object Object],[object Object]

Over mij ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media voor marketeers

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Social media voor marketeers