Overturning conventions in business How insight into the way we think helps us to understand conventions in business and create Meaningful Change. Abstract Although we may believe our brain is processing information without prejudice, it actually does not. We can only see that what lies within the reach of our conscious brain and that which we actually perceive is the end result of sensory information colored with past experience. Sometimes even if we can see only a fraction of an image, the brain unconsciously fills in the blank spots. This conditioning usually works well in our favor but sometimes we can do without it. When we try to discontinue an addictive behavior for instance or when a situation at work demands a creative solution. We have found that if a person knows how his brain processes information and if he learns how to recognize his own pre-conditioned response to a situation arising than he will be capable of breaking free from this mental frame. If you can define the box you’re in, you will be able to leap out of it. It’s what Bob Sutton, a Stanford professor calls Vuja dé, the direct opposite of Déjà vu. It’s when something that should be familiar is suddenly very different. And unlearning mental habits is a discipline in business as well. It is called Meaningful change. When you’re trying to uncover a convention, you think about the most common reflexes, about the commonalities among you and your competition. And when you challenge and overturn those conventions your organization can become free from the past and lead into uncharted territory. We will show you how to discover your mental habits and how they manifest themselves in businesses as well. This knowledge will help you to change the reflexes in your private life and also in business.

3. Welcome slide to my slide life slide

22. 3

28. decide

29. Behavioural patterns Unconscious responses Addictions

30. so why is it we have these thinking patterns ? Natural selection

31. Our goal for today Everybody runs on autopilot

32. downside organisations humans habits conventions

33. if you’re not aware…

34. niche market

35. image…

36. a family owned business

37. apply

38. this

39. knowledge

40. This workshop is about uncovering the things we accept without realizing it. In your personal life as well as in business uncovering conventions

41. exercise

42. change vs transformation change is outside in transformation is inside out

43. you can buy new ideas

44. but the real trick is to let go … of old ideas

45. we can control that which we’re conscious off. but what we are unconscious off. that is what is in control of us control

47. the nervous system

48. the nervous system Nervous system Peripheral nervous system Sympathic division Parasympathic division Central nervous system Autonomic nervous system Somatic nervous system

49. facts & figures  1 x 10 (11) neurons and 1 x 10 (14) connections  200.000 cells die each day, we loose 2% in 70 years  new cells are created  A lot of potential paths for a signal through the brain  plasticity of the brain  cells that wire together fire together

50. a neurotic exercise

51. Ankle group: length= 1,5 (m) + 0,5 (m) arm, 40 people i can do sciense, me  (1,5 + 0,5) m x 40 / 15 (m/s) = 5 sec Shoulder group: length= 0,3 (m) + 0,5 (m) arm, 40 people  ( 0,3 + 0,5) m x 40 / 15 (m/s) = 3 sec

52. Fovea the visual system

53. your blind spot

54. phosphenes is a tomato red? is what we see real?

55. visual perception

56. a counting exercise

57. What’s going on?

58. perceptual predisposition The context and what you expect of a situation influences your perception

59. a bird

60. conclusion  information enters through our senses  our brain adds information to it So what we see is our imagination

61. business is human in business it’s the same: conventional thinking, blind spots, change blindness and false perceptions about reality. and this is what disruption is all about

62. disruption applying the same philosophy, we define conventions within our own industry and we challenge them the first step in changing your business is by transforming yourself

63. creative perception is the ability to break free from conventions it takes time for new ideas to land because old patterns need to be reprogrammed

64. ways we look at the world i know the question 1 i know the answer 2 i live in the real world 3 i am an expert 4

65. Een ezel zit vast aan een touw van twee meter lang en drie meter verderop ligt een baal hooi. Hoe kan de ezel bij het hooi komen zonder het touw door te bijten of los te maken? i know the question

66. the solution: vuja de The real act of discovery consists not in finding new lands but in seeing with new eyes - marcel proust

67. i know the answer

68. i am an expert 1 16 9 4 30 ?

69. Quiet,brain