SlideShare une entreprise Scribd logo
1  sur  13
Télécharger pour lire hors ligne
Two Car brewing Company,[object Object],Marcus Schroeder,[object Object]
Two Car Brewing Company,[object Object],When was the last time you enjoyed a locally brewed craft beer?,[object Object],The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US.,[object Object],The Facts: Florida ranks #41 nationwide in the number of breweries per capita.,[object Object]
Two Car Brewing Company,[object Object],WE MAKE GREAT BEER!,[object Object],The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants.,[object Object],Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.,[object Object]
Two Car Brewing Company,[object Object],The Industry,[object Object],Dogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009.,[object Object],Dogfish Head only produces 0.0002% of the world’s beer.,[object Object],The beer industry is HUGE!,[object Object]
Two Car Brewing Company,[object Object],Target Market,[object Object],Two Car will initially target local craft beer drinkers,[object Object],Craft beer currently accounts for approximately 5% of the beer sold in the US.,[object Object],Two Car Brewing Company will not target the “light lager” beer market.  Huge, multinational corporations currently control 95%  of this market.,[object Object]
Two Car Brewing Company,[object Object],Top 3 Competitors,[object Object],Tampa Bay Brewing Company,[object Object],Dunedin Brewery,[object Object],Cigar City Brewing Company,[object Object]
Two Car Brewing Company,[object Object],Business Model,[object Object],Provide an alternative for local restaurants who want to deliver choice to their customers.,[object Object],Focus on product quality to compete in the craft beer market, not the mass beer market.,[object Object],Start small and manage growth responsibly to keep equipment and production costs in line with sales revenues.,[object Object]
Two Car Brewing Company,[object Object]
Two Car Brewing Company,[object Object]
Two Car Brewing Company,[object Object]
Two Car Brewing Company,[object Object]
Two Car Brewing Company,[object Object]
Two Car Brewing Company,[object Object],Milestones,[object Object],Raise capital from family and personal savings,[object Object],Incorporate and acquire business licenses,[object Object],Begin brewing and marketing,[object Object],Establish sales,[object Object],Call to Action,[object Object],Involve customer base in brew days and beer education,[object Object],Expand social networking to increase brand exposure,[object Object],Ask faithful customers to “spread the word”,[object Object]

Contenu connexe

Tendances

Miller High Life Marketing Campaign Final Presentation
Miller High Life Marketing Campaign Final PresentationMiller High Life Marketing Campaign Final Presentation
Miller High Life Marketing Campaign Final Presentationpenguin_poop
 
case study on mountain man beer company
case study on mountain man beer companycase study on mountain man beer company
case study on mountain man beer companyabhishek kumar
 
Coors Beer Case study on Corporate Communication
Coors Beer Case study on Corporate CommunicationCoors Beer Case study on Corporate Communication
Coors Beer Case study on Corporate CommunicationNinitha Rao
 
Molson Final
Molson FinalMolson Final
Molson Finalirishsiao
 
Bus 360 smirnoff
Bus 360 smirnoffBus 360 smirnoff
Bus 360 smirnoffshowerton2
 
Strategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head VodkaStrategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head VodkaBrit Vezina
 
Case Study-Mountain Man Brewing Co.
Case Study-Mountain Man Brewing Co.Case Study-Mountain Man Brewing Co.
Case Study-Mountain Man Brewing Co.Devashish Khulbe
 
International management - Dunkin Donuts
International management - Dunkin DonutsInternational management - Dunkin Donuts
International management - Dunkin DonutsSamuele Quarta
 
Chivas regal - Company Analysis
Chivas regal - Company AnalysisChivas regal - Company Analysis
Chivas regal - Company AnalysisPallav Tyagi
 
The Rant Powerpoint
The Rant PowerpointThe Rant Powerpoint
The Rant Powerpointbeastrid
 
A. investment presentation 4 1-10
A. investment presentation 4 1-10A. investment presentation 4 1-10
A. investment presentation 4 1-10guest787ed7
 
Grey Goose Power Point
Grey Goose Power PointGrey Goose Power Point
Grey Goose Power PointMarina TV
 
Print portfolio slide show 16 cases
Print portfolio slide show 16 casesPrint portfolio slide show 16 cases
Print portfolio slide show 16 casesMickey Lonchar
 

Tendances (18)

Miller High Life Marketing Campaign Final Presentation
Miller High Life Marketing Campaign Final PresentationMiller High Life Marketing Campaign Final Presentation
Miller High Life Marketing Campaign Final Presentation
 
case study on mountain man beer company
case study on mountain man beer companycase study on mountain man beer company
case study on mountain man beer company
 
Coors Beer Case study on Corporate Communication
Coors Beer Case study on Corporate CommunicationCoors Beer Case study on Corporate Communication
Coors Beer Case study on Corporate Communication
 
Molson Final
Molson FinalMolson Final
Molson Final
 
Final Presentation 1-23
Final Presentation 1-23Final Presentation 1-23
Final Presentation 1-23
 
Example one smirnoff
Example one smirnoffExample one smirnoff
Example one smirnoff
 
Bus 360 smirnoff
Bus 360 smirnoffBus 360 smirnoff
Bus 360 smirnoff
 
Case study 4
Case study 4Case study 4
Case study 4
 
Lagunitas Case Study
Lagunitas Case StudyLagunitas Case Study
Lagunitas Case Study
 
Strategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head VodkaStrategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head Vodka
 
Case Study-Mountain Man Brewing Co.
Case Study-Mountain Man Brewing Co.Case Study-Mountain Man Brewing Co.
Case Study-Mountain Man Brewing Co.
 
International management - Dunkin Donuts
International management - Dunkin DonutsInternational management - Dunkin Donuts
International management - Dunkin Donuts
 
Chivas regal - Company Analysis
Chivas regal - Company AnalysisChivas regal - Company Analysis
Chivas regal - Company Analysis
 
The Rant Powerpoint
The Rant PowerpointThe Rant Powerpoint
The Rant Powerpoint
 
A. investment presentation 4 1-10
A. investment presentation 4 1-10A. investment presentation 4 1-10
A. investment presentation 4 1-10
 
Grey Goose Power Point
Grey Goose Power PointGrey Goose Power Point
Grey Goose Power Point
 
Print portfolio slide show 16 cases
Print portfolio slide show 16 casesPrint portfolio slide show 16 cases
Print portfolio slide show 16 cases
 
Corona Beer
Corona BeerCorona Beer
Corona Beer
 

En vedette

Atividade complementar - Estudo de Caso GERDAU
Atividade complementar - Estudo de Caso GERDAUAtividade complementar - Estudo de Caso GERDAU
Atividade complementar - Estudo de Caso GERDAUCarlos Eduardo
 
Ferramentas da web 2
Ferramentas da web 2Ferramentas da web 2
Ferramentas da web 2alerosantos
 
Taller 1 3 fin y corregir para subir fina emprendiemiento
Taller 1 3 fin y corregir para subir fina emprendiemientoTaller 1 3 fin y corregir para subir fina emprendiemiento
Taller 1 3 fin y corregir para subir fina emprendiemientodiegozabala1992
 
20090708 commodities in the if study undp cover and table of content
20090708 commodities in the if study undp cover and table of content20090708 commodities in the if study undp cover and table of content
20090708 commodities in the if study undp cover and table of contentLichia Saner-Yiu
 
20090708 commodities in the if study undp annex v
20090708 commodities in the if study undp annex v20090708 commodities in the if study undp annex v
20090708 commodities in the if study undp annex vLichia Saner-Yiu
 
20090711 talke given by molinier, director of undp geneva office 8.07.09
20090711 talke given by molinier, director of undp geneva office 8.07.0920090711 talke given by molinier, director of undp geneva office 8.07.09
20090711 talke given by molinier, director of undp geneva office 8.07.09Lichia Saner-Yiu
 

En vedette (8)

Atividade complementar - Estudo de Caso GERDAU
Atividade complementar - Estudo de Caso GERDAUAtividade complementar - Estudo de Caso GERDAU
Atividade complementar - Estudo de Caso GERDAU
 
Riego (dic 2007)1
Riego (dic 2007)1Riego (dic 2007)1
Riego (dic 2007)1
 
Ds21060
Ds21060Ds21060
Ds21060
 
Ferramentas da web 2
Ferramentas da web 2Ferramentas da web 2
Ferramentas da web 2
 
Taller 1 3 fin y corregir para subir fina emprendiemiento
Taller 1 3 fin y corregir para subir fina emprendiemientoTaller 1 3 fin y corregir para subir fina emprendiemiento
Taller 1 3 fin y corregir para subir fina emprendiemiento
 
20090708 commodities in the if study undp cover and table of content
20090708 commodities in the if study undp cover and table of content20090708 commodities in the if study undp cover and table of content
20090708 commodities in the if study undp cover and table of content
 
20090708 commodities in the if study undp annex v
20090708 commodities in the if study undp annex v20090708 commodities in the if study undp annex v
20090708 commodities in the if study undp annex v
 
20090711 talke given by molinier, director of undp geneva office 8.07.09
20090711 talke given by molinier, director of undp geneva office 8.07.0920090711 talke given by molinier, director of undp geneva office 8.07.09
20090711 talke given by molinier, director of undp geneva office 8.07.09
 

Similaire à Week 7 company assignment

Mountain Man Brewing Company Case Analysis
Mountain Man Brewing Company Case AnalysisMountain Man Brewing Company Case Analysis
Mountain Man Brewing Company Case AnalysisJenny Alexander
 
Somd brewing business plan v2
Somd brewing business plan v2Somd brewing business plan v2
Somd brewing business plan v2David Jones
 
Why A New Target Audience Is Needed
Why A New Target Audience Is NeededWhy A New Target Audience Is Needed
Why A New Target Audience Is NeededKatie Dubose
 
Mountain man brewing company
Mountain man brewing companyMountain man brewing company
Mountain man brewing companyPulkit Sachan
 
Mountain man brewing company
Mountain man brewing companyMountain man brewing company
Mountain man brewing companySameer Mathur
 
Budweiser Case Analysis Essay
Budweiser Case Analysis EssayBudweiser Case Analysis Essay
Budweiser Case Analysis EssayDana Boo
 
Finance project Mountain man
Finance project  Mountain manFinance project  Mountain man
Finance project Mountain manNoor
 
The Mountain Man Brewing Company : A Case Study
The Mountain Man Brewing Company : A Case StudyThe Mountain Man Brewing Company : A Case Study
The Mountain Man Brewing Company : A Case StudySara Jacob
 
Boston Brewing Company Mini Presentation
Boston Brewing Company Mini PresentationBoston Brewing Company Mini Presentation
Boston Brewing Company Mini PresentationKelsey_Schmidt
 
Sun burn brewery slideshare
Sun burn brewery slideshareSun burn brewery slideshare
Sun burn brewery slideshareSoccertrees
 
Mountain man brewing company case analysis
Mountain man brewing company case analysisMountain man brewing company case analysis
Mountain man brewing company case analysisAbhishek Yadav
 
Sun burn brewery slideshare
Sun burn brewery slideshareSun burn brewery slideshare
Sun burn brewery slideshareSoccertrees
 
Sun burn brewery slideshare
Sun burn brewery slideshareSun burn brewery slideshare
Sun burn brewery slideshareSoccertrees
 
Multicultural Marketing in the Beer Industry
Multicultural Marketing in the Beer IndustryMulticultural Marketing in the Beer Industry
Multicultural Marketing in the Beer IndustrySarah Duffy
 
Module 6 hockley valley
Module 6 hockley valleyModule 6 hockley valley
Module 6 hockley valleySi Tang
 
Not Your Father’s Root Beer
Not Your Father’s Root BeerNot Your Father’s Root Beer
Not Your Father’s Root BeerCollin Horne
 
Final Strategic Recommendation
Final Strategic RecommendationFinal Strategic Recommendation
Final Strategic RecommendationMegan Foster
 
Dick brothers brewing business plan
Dick brothers brewing business planDick brothers brewing business plan
Dick brothers brewing business planDavid Jones
 

Similaire à Week 7 company assignment (20)

Mountain Man Brewing Company Case Analysis
Mountain Man Brewing Company Case AnalysisMountain Man Brewing Company Case Analysis
Mountain Man Brewing Company Case Analysis
 
Somd brewing business plan v2
Somd brewing business plan v2Somd brewing business plan v2
Somd brewing business plan v2
 
CAP210-Founders
CAP210-FoundersCAP210-Founders
CAP210-Founders
 
Why A New Target Audience Is Needed
Why A New Target Audience Is NeededWhy A New Target Audience Is Needed
Why A New Target Audience Is Needed
 
Mountain man brewing company
Mountain man brewing companyMountain man brewing company
Mountain man brewing company
 
Mountain man brewing company
Mountain man brewing companyMountain man brewing company
Mountain man brewing company
 
Budweiser Case Analysis Essay
Budweiser Case Analysis EssayBudweiser Case Analysis Essay
Budweiser Case Analysis Essay
 
Finance project Mountain man
Finance project  Mountain manFinance project  Mountain man
Finance project Mountain man
 
The Mountain Man Brewing Company : A Case Study
The Mountain Man Brewing Company : A Case StudyThe Mountain Man Brewing Company : A Case Study
The Mountain Man Brewing Company : A Case Study
 
Boston Brewing Company Mini Presentation
Boston Brewing Company Mini PresentationBoston Brewing Company Mini Presentation
Boston Brewing Company Mini Presentation
 
Sun burn brewery slideshare
Sun burn brewery slideshareSun burn brewery slideshare
Sun burn brewery slideshare
 
Mountain man brewing company case analysis
Mountain man brewing company case analysisMountain man brewing company case analysis
Mountain man brewing company case analysis
 
Sun burn brewery slideshare
Sun burn brewery slideshareSun burn brewery slideshare
Sun burn brewery slideshare
 
Sun burn brewery slideshare
Sun burn brewery slideshareSun burn brewery slideshare
Sun burn brewery slideshare
 
Multicultural Marketing in the Beer Industry
Multicultural Marketing in the Beer IndustryMulticultural Marketing in the Beer Industry
Multicultural Marketing in the Beer Industry
 
Heineken case study
Heineken case studyHeineken case study
Heineken case study
 
Module 6 hockley valley
Module 6 hockley valleyModule 6 hockley valley
Module 6 hockley valley
 
Not Your Father’s Root Beer
Not Your Father’s Root BeerNot Your Father’s Root Beer
Not Your Father’s Root Beer
 
Final Strategic Recommendation
Final Strategic RecommendationFinal Strategic Recommendation
Final Strategic Recommendation
 
Dick brothers brewing business plan
Dick brothers brewing business planDick brothers brewing business plan
Dick brothers brewing business plan
 

Week 7 company assignment

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.