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flickr @daisy_vcm
Gen Z 
and the future
of technology
@paminthelab
Change Sciences
selfiecity.net
25% of the
population
17 & under
PreK K Elementary Middle High College
Family
Friends
There are certain truths that span generations
But friendship
seems a bit
different
flickr @katNLM
Families are
maybe slightly
different
bet.com
Hey, the world is
kind of
different
60% of GenZ
wants to
MAKE a difference
instagram @malalafund
So how is GenZ
Different?
youtube @thirdpew
It’s the
technology
25%of their lives
in front of screens
flickr @wimi_karlstad
 Halifax, 2013
74%are
on mobile devices
flickr @agentsnj

Pew Research, 2013
47%
in the bathroom
91%
school
84%
watching TV
92%
in bed
83%
walking
Sources: Google Insights, Harris Interactive & Pew I...
79%show signs of emotional distress
when kept away from their devices
instagram @paminthelab
 University of Maryland, 2014
Nomophobia, yeah I
think I have that.
Sara, 17
“
OK, whatever
What does this mean
for the
future of technology?
Kids, tweens, teens
Interviews, diaries, social
listening, public datasets
flickr @tormodspictures
Youth attitudes &
behaviors are an
Amplifier
THE INTERFACEPrivacyCommunity
CreativityCommunication
Five factors for the future of technology
The future of
community
Youth today have
Fewer hangouts
twitch @nyxeira
So They hangout online
Yes even the
Little zs
We do homework
together over Skype,
and talk about what
happened that day.
Video chat is like
hanging out.
Christina, 13 a...
Instagram Twitter Facebook Snapchat Tumblr
50%
40%
30%
20%
10%
Piper Jaffray, 2015 and Facebook Ads, 2014
Zs are truly soc...
Much is made of
DARK SOCIAL
flickr @eflorules
What I hate about
anonymous is all the
bad behavior. I mean
there is already a lot
of drama.
Anna, 15
“
Sometimes pranking
can be fun, but it’s
mostly just
embarrassing.
Brandon, 16
“
youtube @nigahiga
43% report being cyber-bullied
NCPC, 2014
GenZ doesn’t crave anonymity,
they want to explore identity
flickr @pistigriloxp
I have 4 different
Instagrams, two for
me, one is a shared
account, one for my
pets.
Ellie, 13
“
It’s not cool to post so
much, I delete posts
that didn’t get a lot of
likes or that just
aren’t me anymore.
Guess,16
“
Community is local &
community is global
flickr @laversentertainers
26%have social
network friends in
other countries
JWT, 2013
flickr @sergesegal
Youth are entering grown-up conversations
Twitter, 2014
#Ferguson
If only we would imagine
talking to a real person
we would all get the
User Experience Post #54731
respect we deserve.
82%would give up
their social media
friends for real friends
JWT,, 2013
flickr @pistigriloxp
In person
yeah, it’s still a thing
Let us control context
What does it mean for
the future of technology?
The future of
Communication
Texting
Voice calls
flickr @nanagyei
Google, 2014
55% of kids do talk to their phone daily
Google, 2014
The only email I ever
get is from my
grandparents or from
my apps.
Lizzy, 10
“
Emojis, Images, video
and yes, sometimes
words
What really confuses me
is when people think that
communicating is not a
User Experience Post #786549
conversation.
Experience something together
youtube @pewdiepie
CONVEY A MOOD
show rather than
describe
Stay Connected
even when there is
not much to say
Create a memory
a bond over time
Let us communicate
in the all ways
What does it mean for
the future of technology?
And don’t take
yourself too seriously
youtube @potterpuppetpals
The future of
PRIVACY
Early Adopters
of new social
networks & new tech,
like wearables
youtube @ceh313
really, they just want some space
ESCAPE
70%admit to
hiding online activities
Common Sense Media, 2013
flickr @pistigriloxp
My dad doesn’t like
me watching TV on
my iPad so I hide it
on the last screen.
Eleanor, 6
“
Phones aren’t allowed,
but watches are still
OK. I can get texts in
class without being
obvious.
Madison, 11
“
81%use privacy
settings & limit who
can see their posts
flickr @jimmym
 Yahoo, 2013
Difficulty of using privacy
controls: hella
User Experience Post #54731
I don’t want random
people knowing all
about me, I use
Instagram Direct or
Snapchat a lot.
Tia, 14
“
Default to private
What does it mean for
the future of technology?
The future of
creativity
Play is about combining
off-screen and on-screen
tocaboca town
Zs Still get Bored
but it’s good for
them, right?
Zs prefer to do
anything but read
on a device
flickr @bensimo

Common Sense Media, 2014
But now they are
creating on screens
Halifax, 2013
flickr @pistigriloxp
GIFTING
they make things for
family & friends
They want to
share their stories
flickr @flickeringbrad
Leave it open
What does it mean for
the future of technology?
The future of
The interface
The use technology together,
so they learn more quickly
flickr @nanagyei
Ages 10 20 30 40 50 60 70
Change Sciences 2015
The co-use curve
flickr @dlytle
Even so, Zs interact
idiosyncratically
They regularly use 5 screens 
TV
Mobile Phone
Laptop
Desktop
iPod or music player
Gaming console
Tablet
E-Reader
72%
57%
J...
8 seconds
average attention span
Sparks & Honey, 2014
flickr @jacksw
flickr @flickeringbrad
12%less successful in
accomplishing what they
set out to do
NNGroup, 2013
That moment when
people think that I really
know what I’m doing
User Experience Post #36451
even if I’m confused.
Poor ergonomics
#droppingphone
#phonedroponface
Not enough space
so they delete
(they don’t get cloud storage
& they forgot their password)
They usually have the
worst devices in the house
flickr @doctabu
Design for the
worst case scenario
What does it mean for
the future of technology?
At the mall with
Let’s recap
& got an idea
&
to
 data
&
& talked to
 (Not really) &
&
For
&
with
 on
If we
Because they ar...
Don’t be scared
1.  context control
2.  All the ways
3.  default to privacy
4.  leave it open
5.  worst case scenario
flickr @mady
Gen Z 
and the future
of technology
Pamela Pavliscak
@paminthelab
changesciences.com
Generation Z and the Future of Technology
Generation Z and the Future of Technology
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Generation Z and the Future of Technology

GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.

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Generation Z and the Future of Technology

  1. 1. flickr @daisy_vcm Gen Z and the future of technology @paminthelab Change Sciences
  2. 2. selfiecity.net 25% of the population 17 & under
  3. 3. PreK K Elementary Middle High College Family Friends There are certain truths that span generations
  4. 4. But friendship seems a bit different flickr @katNLM
  5. 5. Families are maybe slightly different bet.com
  6. 6. Hey, the world is kind of different
  7. 7. 60% of GenZ wants to MAKE a difference instagram @malalafund
  8. 8. So how is GenZ Different? youtube @thirdpew
  9. 9. It’s the technology
  10. 10. 25%of their lives in front of screens flickr @wimi_karlstad Halifax, 2013
  11. 11. 74%are on mobile devices flickr @agentsnj Pew Research, 2013
  12. 12. 47% in the bathroom 91% school 84% watching TV 92% in bed 83% walking Sources: Google Insights, Harris Interactive & Pew Internet 75% driving phones everywhere
  13. 13. 79%show signs of emotional distress when kept away from their devices instagram @paminthelab University of Maryland, 2014
  14. 14. Nomophobia, yeah I think I have that. Sara, 17 “
  15. 15. OK, whatever What does this mean for the future of technology?
  16. 16. Kids, tweens, teens Interviews, diaries, social listening, public datasets
  17. 17. flickr @tormodspictures Youth attitudes & behaviors are an Amplifier
  18. 18. THE INTERFACEPrivacyCommunity CreativityCommunication Five factors for the future of technology
  19. 19. The future of community
  20. 20. Youth today have Fewer hangouts
  21. 21. twitch @nyxeira So They hangout online
  22. 22. Yes even the Little zs
  23. 23. We do homework together over Skype, and talk about what happened that day. Video chat is like hanging out. Christina, 13 and Emma, 14 “ youtube @swiftvideosource
  24. 24. Instagram Twitter Facebook Snapchat Tumblr 50% 40% 30% 20% 10% Piper Jaffray, 2015 and Facebook Ads, 2014 Zs are truly social media natives This is down 25% in 2014
  25. 25. Much is made of DARK SOCIAL flickr @eflorules
  26. 26. What I hate about anonymous is all the bad behavior. I mean there is already a lot of drama. Anna, 15 “
  27. 27. Sometimes pranking can be fun, but it’s mostly just embarrassing. Brandon, 16 “
  28. 28. youtube @nigahiga 43% report being cyber-bullied NCPC, 2014
  29. 29. GenZ doesn’t crave anonymity, they want to explore identity flickr @pistigriloxp
  30. 30. I have 4 different Instagrams, two for me, one is a shared account, one for my pets. Ellie, 13 “
  31. 31. It’s not cool to post so much, I delete posts that didn’t get a lot of likes or that just aren’t me anymore. Guess,16 “
  32. 32. Community is local & community is global flickr @laversentertainers
  33. 33. 26%have social network friends in other countries JWT, 2013 flickr @sergesegal
  34. 34. Youth are entering grown-up conversations Twitter, 2014 #Ferguson
  35. 35. If only we would imagine talking to a real person we would all get the User Experience Post #54731 respect we deserve.
  36. 36. 82%would give up their social media friends for real friends JWT,, 2013 flickr @pistigriloxp
  37. 37. In person yeah, it’s still a thing
  38. 38. Let us control context What does it mean for the future of technology?
  39. 39. The future of Communication
  40. 40. Texting Voice calls flickr @nanagyei
  41. 41. Google, 2014 55% of kids do talk to their phone daily Google, 2014
  42. 42. The only email I ever get is from my grandparents or from my apps. Lizzy, 10 “
  43. 43. Emojis, Images, video and yes, sometimes words
  44. 44. What really confuses me is when people think that communicating is not a User Experience Post #786549 conversation.
  45. 45. Experience something together youtube @pewdiepie
  46. 46. CONVEY A MOOD show rather than describe
  47. 47. Stay Connected even when there is not much to say
  48. 48. Create a memory a bond over time
  49. 49. Let us communicate in the all ways What does it mean for the future of technology?
  50. 50. And don’t take yourself too seriously youtube @potterpuppetpals
  51. 51. The future of PRIVACY
  52. 52. Early Adopters of new social networks & new tech, like wearables
  53. 53. youtube @ceh313 really, they just want some space ESCAPE
  54. 54. 70%admit to hiding online activities Common Sense Media, 2013 flickr @pistigriloxp
  55. 55. My dad doesn’t like me watching TV on my iPad so I hide it on the last screen. Eleanor, 6 “
  56. 56. Phones aren’t allowed, but watches are still OK. I can get texts in class without being obvious. Madison, 11 “
  57. 57. 81%use privacy settings & limit who can see their posts flickr @jimmym Yahoo, 2013
  58. 58. Difficulty of using privacy controls: hella User Experience Post #54731
  59. 59. I don’t want random people knowing all about me, I use Instagram Direct or Snapchat a lot. Tia, 14 “
  60. 60. Default to private What does it mean for the future of technology?
  61. 61. The future of creativity
  62. 62. Play is about combining off-screen and on-screen tocaboca town
  63. 63. Zs Still get Bored but it’s good for them, right?
  64. 64. Zs prefer to do anything but read on a device flickr @bensimo Common Sense Media, 2014
  65. 65. But now they are creating on screens Halifax, 2013 flickr @pistigriloxp
  66. 66. GIFTING they make things for family & friends
  67. 67. They want to share their stories flickr @flickeringbrad
  68. 68. Leave it open What does it mean for the future of technology?
  69. 69. The future of The interface
  70. 70. The use technology together, so they learn more quickly flickr @nanagyei
  71. 71. Ages 10 20 30 40 50 60 70 Change Sciences 2015 The co-use curve
  72. 72. flickr @dlytle Even so, Zs interact idiosyncratically
  73. 73. They regularly use 5 screens TV Mobile Phone Laptop Desktop iPod or music player Gaming console Tablet E-Reader 72% 57% JWT 2013 39% Age 13-17 Age 8-12 72 72 76 39 50 28 33% 25 36 23 24% 28 38 13 11 4%4 31% 25 12% 5
  74. 74. 8 seconds average attention span Sparks & Honey, 2014 flickr @jacksw
  75. 75. flickr @flickeringbrad 12%less successful in accomplishing what they set out to do NNGroup, 2013
  76. 76. That moment when people think that I really know what I’m doing User Experience Post #36451 even if I’m confused.
  77. 77. Poor ergonomics #droppingphone #phonedroponface
  78. 78. Not enough space so they delete (they don’t get cloud storage & they forgot their password)
  79. 79. They usually have the worst devices in the house flickr @doctabu
  80. 80. Design for the worst case scenario What does it mean for the future of technology?
  81. 81. At the mall with Let’s recap & got an idea & to data & & talked to (Not really) & & For & with on If we Because they are & sometimes Its not all & sux for (Gen ) & But they with with & We better for
  82. 82. Don’t be scared 1.  context control 2.  All the ways 3.  default to privacy 4.  leave it open 5.  worst case scenario
  83. 83. flickr @mady Gen Z and the future of technology Pamela Pavliscak @paminthelab changesciences.com

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