Planned and implemented this high level forestry event for Rio+20 in June 2012

1. AVOIDED
DEFORESTATION
PARTNERS.org
Rio+20 Earth Summit
Advancing Public-Private Partnerships
for Deforestation-Free/Sustainable Agriculture
Rio de Janeiro, Brazil • Thursday, June 21, 2012
Event Co-Host: Keynote Video Message: Event Co-Host:
Dr. Jane Goodall, DBE, His Royal Highness The Prince of Wales Sir Richard Branson,
Founder, the Jane Goodall Institute Founder, the Virgin Group
Panel 1: Protecting People, Forests, Water, and Climate:
Setting the Stage for Real Solutions
Moderator: Julia Marton-LeFèvre, Director General, IUCN; The Hon. Mary Robinson, President of the Mary Robinson Foundation-
Climate Justice and former President of Ireland; The Hon. Lisa Jackson, Administrator, U.S. Environmental Protection Agency;
Dr. Jane Goodall, DBE, Founder, the Jane Goodall Institute and UN Messenger of Peace

2. U.S. Government Announces Partnership with Consumer Goods Forum
Amb. Donald Steinberg, Paul Polman, CEO, Unilever, Muhtar Kent, Chairman and The Hon.
Deputy Administrator, USAID and Co-Chair, the Consumer CEO, Coca Cola - video message Bard Vegar Solhjell,
Goods Forum (CGF) on behalf of the CGF Minister of the Environment,
Norway
Panel II: Public-Private Partnership Commitments to Establishing
Deforestation-Free, Sustainable Agricultural Markets
Dr. Jonathan Pershing, Deputy Special Envoy for Climate Change, U.S. State Department; Dr. Zhang Songdan, Deputy Director
General, Dept of Resource Management, State Forestry Administration, China; Olav Kjørven, Assistant Secretary-General, UNDP;
Jason Clay, Senior Vice President, World Wildlife Fund-US; Paul Polman, CEO, Unilever, and Co-Chair, the Consumer Goods Forum
AD Partners Launch: Deforestation-Free Seal - Awareness Campaign

3. Capacity audience of over 450 distinguished guests
Panel III: The Critical Role of Landscape Restoration: A Plan to Encourage
Sustainable and Efficient Land Use Practices that Avoid Deforestation
Bianca Jagger, Plant a Pledge
Campaign Ambassador, and
Founder and Chair of the Bianca
Jagger Human Rights Foundation
Dr. Ashok Khosla, President, IUCN; Bianca Jagger, Plant a Pledge Campaign Ambassador, and Founder and Chair of the Bianca Jagger Human
Rights Foundation; Tim Rollinson, CBE, Chair, Global Partnership on Forest Landscape Restoration and Director General, Forestry Commission,
Great Britain; The Hon. Stanislas Kamanzi, Minister of Natural Resources, the Republic of Rwanda; Andrea Debbané, Vice President of
Environmental Affairs, Airbus, S.A.

4. A Conversation on Sustainable Partnerships with:
Sir Richard Branson, Edward Norton, and Dr. Jane Goodall, DBE
Moderated by Jeffrey Horowitz, Founder, Avoided Deforestation Partners
Maurice Strong, Former Under Secretary General of the Protesters briefly interrupted conversation. Speakers then
United Nations, speaks from the audience. “I am very much more responded to their concerns.
encouraged and inspired by what is happening here [than the
negotiations]. Here you have the doers. This meeting can make a
difference. We all have to make the earth a better home for all
those who will inherit from us.”

5. “I learning more by listening to people who are actually doing things. I am very much more encouraged and
Speakers Assemble Prior to Main Event
inspired by what is happening here [than the negotiations]. Here you have the doers. This meeting can make a
difference. We all have to make the earth a better home for all those who will inherit from us.”
Tim Rollinson, CBE, Chair, Global Partnership on Forest Landscape Restoration and Director General, Forestry Commission, Great Britain; Justin
Mundy, Director, The Prince’s Rainforest Trust; Dr. Zhang Songdan, Deputy Director General, Dept of Resource Management, State Forestry
Administration, China; Gail Klintworth, Senior Vice President, Unilever; Jason Clay, Senior Vice President, World Wildlife Fund-US; Julia Marton-
Lefevre, Director General, IUCN; Ambassador Donald Steinberg, Deputy Administrator, U.S. Agency for International Development; Mary
Robinson, President, the Mary Robinson Foundation-Climate Justice and former President of Ireland; Dr. Jane Goodall, DBE, Founder, the Jane Goodall
Institute and UN Messenger of Peace; Bianca Jagger, Plant a Pledge Campaign Ambassador, and Founder and Chair of the Bianca Jagger Human Rights
Foundation; Jeffrey Horowitz, Founder, Avoided Deforestation Partners; Andrea Debbané, Vice President of Environmental Affairs, Airbus, S.A.;
Dr. Ashok Khosla, President, IUCN; The Hon. Bård Vegar Solhjell, Minister of the Environment, Norway.
Our sincere thanks to Dr. Jane Goodall for co-hosting this
event and for flying in from Istanbul, Turkey the day of our
gathering, just to be with all of us!