1. Assignment #13
Debbie marques
Luara pires
Kauana labaldi
Maria younes

3. Things included in
newspaper
• Horoscope
• Lottery
• Weather
• News
• Tragedies
• Sports
• Competitions
• Holiday rentals
• Arcade
• Bingo
• Tv/film reviews
• Showbiz
• Music
• Jobs
• Travel
• Politics

4. How Newspaper is
Organised Celebrity
Newspaper name Date (inform
(mentions it is free) quote
audience)
Quarter of the
pager with Picture
The main story of protagonist of
title, attracts news (supporting
target the main title)
audience, mainly
what the middle
of the newspaper
is about.
Advertisment of
website to watch
films (supports the
ads next to it)
Advertisement about
New films out

5. How newspaper is
organised
Weather News Metro in focus Interesting news
Life going out Life tv

6. How newspaper is
organised
Puzzles and Education and Mini ads Metro Sports
horoscope courses

7. How much
Advertisement is in it ?
• Most pages inside of the newspaper include at least
quarter page advertisement
Whole page
advert
Quarter
page
advert
Whole page advert

8. What do they advertise ?
• Airlines
• Tourism/ holiday offers
• Phone companies
• New products
• Health related ads
 Specsavers
 Quit smoking helpline
• New films / tv

9. Who is the target
audience?
• People who use train regularly
• 17-45
• Mostly people who go to university, college
and work.
• Interested in happenings and news around
London.
• Consumer culture
• Working class culture
• People living in local communities of London
(urbanities) Topics included in
• Mostly male readers this newspaper
would interest
mostly men such as
politics and sport

10. Where is it available?
• Train stations
• Inside tubes
• Metro app
• Online
• Cafes
• Workplaces
• Buses
• Urban centres across London

11. Costs and sizes
30,000 for a full page advert
£250 for a quarter page advert

12. Things included in
newspaper
• News
• Science
• Money
• Femail
• Health
• Sport
• Tv guide
• Showbiz
• Travel
• Food
• Books
• Horoscopes
• Bingo
• Politics

13. How Newspaper is
Newspaper
Organised Cost of the
newspaper
name
Newspaper
release date
Picture of one of
main news inside
newspaper
Newspaper
subtitle
Text supporting
Newspaper title picture shown
Brief explanation of
newspaper title

14. How much
Advertisement is in it ?
• Around 35% is advertisment

15. What do they advertise ?
• Furniture shops
• Holiday ads
• Cars
• Supermarkets
• Lotto
• Food
• Banks
• Mostly within the upper class‟ interest

16. Who is the target
audience?
• 18-50 year olds
• Lower-middle class status
• Mostly females  53% female readers
47% male readers
• Particular section „FEMAIL‟  includes topics in
which females are particularly interested
• Education  chance of winning prizes
• May contain strong language at times

17. Where is it available?
• Home delivery
• Online
• Kindle
• Dailymail app
• Mailonline app
• Newsagents

19. Layout design Using a white
background
emphasises the
pureness
Showing the
bed to
emphasise
what the
shop sells.
Very common
Showing the scenario where a
bedroom as group of friends
order a pizza Showing how the
most of the
product looks like
company’s can be useful if the
furniture is for audience is thinking
bedrooms. of buying it.
Using the living room
to emphasise relaxing
and not worrying
about cooking

20. Content
Furniture Cinema
Fast food Skin therapy

21. Style of font
Italic writing
emphasises for a using calm colours and The day it is out on
more mature target the colour white meaning another colour so
calm which also White writing on stand out from the
audience
emphasises the name of a black rest of the text.
the company background for
the writing to
stand out

22. Style of font
The ‘3 in 1’ in pink
so it gets most of
the audience’s
focus .
Colour white to be Colours
White and very small very discreet. chosen, emphasise
writing used as it is
information that the the clear skin
company does not want which is what the
the customer to pay product is for.
much attention to.

23. Organisation of
information Titles placed in
the middle to get
audience’s
Titles placed on the attention
middle with the
product so gets
audience’s focus.
Placed at the
bottom so it is not
Writing placed at
as visible to the
the bottom of the
audience screen to be more
discreet to the
audience
Placed at the bottom but
due to the blue back
ground, get the
audience’s attention

24. The blue sky
creates a
relaxing
sensation
Layout design
logo
Having jus a blue background
logo will emphasise the company
Using a
and also get the audience
convertible blue
attention jus on the title at the
car persuades the
top
audience to get
one as it looks
Having the people in the
glamorous
kitchen makes it look
realistic and will
persuade people to buy
a new kitchen
Using the kitchen
emphasises what the
shop sells

25. Content
Cars Banks
Films/ Furniture
programmes

26. Style of font White
writing to
emphasise
the name of
the bank, eye
catching to
audience
Using white writing Smaller writing at the
with the font used bottom using Arial font
which makes it more
in all Peugeot cars
ordinary
White large
writing was used
to emphasise the
target audience
which would be
a more mature
audience
Bold writing was White font was used to
used so it was stand out on the black
focused more by back ground
the audience

27. Organisation of
information Having the titles at
the top of the screen
will transmit the
aim of the
commercial to the
audience
Name of car make Smaller writing at
in capital letters as it the bottom with the
is the most Phrase
slogan persuading the
important.
audience in
white at the
bottom of the
Channel it is going to be on screen to make it
placed on the corner of the visible
screen
Having the promotion
with a red background
gets the audience eye
Half of the screen used with
the information to make it
clear to the audience

28. Listings magazines
Time out
The Listing

29. What kind of things are in
‘The Listing’ magazine ?
• Clubs
• Gifts
• Health
• Beauty
• Accommodation
• Business
• Community
• Organisations
• Food and drink
• what’s on
• Homes and
gardens
• Useful phone
numbers
• Activities

30. Who is the target
audience ?
• Mature audience from ages 30-60
• Mass audience
• Lengthy articles
• Mature style of font (no decorated writing)
• Magazine cover : concurs which represents the season we are
in
• Colours used on the front cover are very autumn like, use of
browns, yellows and oranges wouldn‟t attract a young
audience
• Adverts included would be more for couples and families
 Adverts for homing
 Holidays
 Dental care
 Restaurants

31. How is the magazine
organized ?
• Double page spreads are found towards the
middle of the magazine
• First page included contents and homing
adverts
• Towards the end the adverts are more about
restaurants and business
• Most of the magazine is adverts however of
different topics such as
business, beauty, health etc.

32. The Listing magazine
Where is it available :
 Through the post
 Online
 Local households
 Facebook
 Twitter
 LinkedIn
Price :
from £30 plus VAT
Procedures of getting features :
Call phone number included on website

33. What kind of things are in
TimeOut magazine
• Tickets and offers
• TV guide
• Restaurants
• Bars & pubs
• Hotels
• Around town
• Museums & attractions
• Music
• Art
• Theatre
• Dance
• Books poetry
• Clubs
• Sport & fitness
• Shopping
• Properties
• Competitions
• Dating

34. Who is the target audience
• Teenagers 18-30
• Interest in Clubs and gigs
• Interests in music and nightlife
• Enjoy going out with friends
• Have interest for tourist attractions

35. How is magazine
organised
• First page is about the week in London followed by
pictures and adverts in between.
• Double page spreads come after.
• Then mentions things that can be done in London.
• Followed by film, art, music and shopping.
• Last page includes what will be shown on TV during
the week.

36. TimeOut magazine
Where is it available :
Train stations
zones 1 and 2, larger stations on zones 3 and 4
Museums
Galleries
post
Cost of double page spread:
 £8,400
Price of mag:
 Free
 Through post : pay postage

37. Stage two: double page
spreads

38. Layout
Name of
person
mentioned
on article Main person’s
picture taking
up whole page
Colours used
matching the
colours used on the
picture
Information Main
about the focus on
person on Little this
picture description character
of who he is

39. catching ?
• Name in bold writing
• The picture taking up a
whole page
• Font in black , crabs
attention
• On the picture quite a lot
of things are happening
behind him however the
main focus is on him, gives
a 3D effect

40. Style of font
• Black font on white
background makes it
stand out
• White writing in purple
background matches
the tie on
• Title in bold and
mature writing makes it
easier to read

41. Photo manipulation
Focus on main actor
Looks serious
emphasise role he
plays
Character stands out
although in a busy
background

42. Organisation of
information
• Text very well organised
into paragraphs
• Has some purple writing
in the middle of whole
text to emphasise a
quote.
• Has a little picture at
the bottom that also
connects to what the
article is about

43. Layout
Image of person
trying to shoot the
man juxtaposes the
colours used
Unusual
Title in same
image
kind of font
used
as previous
advert
Mix of
blues
White text with
make it
red background
seem calm
makes it stand out
more

44. catching ?
The helicopter flying
behind the man in
white get the audience
attention
Use of blues
makes is
relaxing at
therefore get
people’s
attention
Red background
makes writing more
visible for reader and
gets audience
attention

45. Style of font
• Black bold writing gets
stands out
• Mature and clear font
makes easier to read
• Font used the same as
previous advert
, therefore common in
this magazine

46. Photo manipulation
• Man trying to escape in a
beautiful back ground
• Juxtaposition between
beauties of the sea with
the man on the
helicopter trying to shoot
the man in white
• Rarely see this in real
life, not very realistic

47. Organisation of
information
• Not too much text
• Easy to read
• Organised clearly
therefore makes
reader want to read
it

48. Layout
Male sitting Bouquet of
on the floor flowers
mysteriously juxtaposes the
fact that it is
about males
White text made Many
to stand out yellows and
however a lot of purples used
things are going which
on , on the symbolises
warmth

49. catching ?
• Don‟t usually see a male
sitting down in that kind
of position
• Room is looking very
posh and welcoming
with all the yellows
• The colours grab
attention and the
flowers as they is a lot
going on at the same
time

50. Style of font
• Bold white writing to make
it stand out , however can
be a little difficult to read
• Font is the same as
previous adverts , font
used throughout
magazine
• White information given on
background to make it
easier to read

51. Photo manipulation
• Juxtaposition as male are
not usually associated
with flowers
• Position in which
character is in is not very
male like
• Setting looks very
welcoming due to the
yellows used.

52. Organisation of
information
• Information very well
organised
• Font that would be hard
to see in white a black
background was put to
make info more clear
• Has some red and
yellow text in the middle
of writing to make info
stand out.

53. Layout
Title in white to
Whole page
match the snow
with picture
on the
of main
background of
person/
the picture
model
Costume Text put at the
representing corner so
winter as this is reader can also
the November focus on
edition picture

54. catching ?
• Both pages have her
as the main focus
• Mise-en-scene looks
really beautiful
• The fact that she is in
a mini dress when
there snow behind her

55. Style of font
• White and bold font
stands on the
background used
• The colour white lets the
reader also focus on the
picture as well as the text
• Some text is highlighted
in red and other in green
in order to make it
clearer to reader

56. Photo manipulation
The winter clothes, everyone
is interested in seeing the
kind of fashion
The fact that although there
is snow on the background
she is still showing her legs
The clothes she is wearing
looks very warm and
comfortable
Realistic

57. Organisation of
information
• Put on the corner of
the page so focus is
mainly on the female
• Clearly organised text
• Information some is
highlighted in red and
other in green so it is
separated.

58. The listing magazine
What kind of things are in the newspaper?
 Community
 Organisation
 Home & Gardens
 Eat & Drinks
 Health & Beauty
 Business
 Useful numbers

59. Target Audience
Age:30-50|Ethinicity:all living in Britain| Religion: all|
Why?
 A lot of text, a younger
person wouldn’t have the
patience to read it all.
 Advertisement about
nursery which would
normally relate to adults
with children.
 The information is from
London.
 There is content for all
culture.
 The cover of the
magazine is not so
attractive so it would
attract a younger
audience.
 Mass audience

60. How is the magazine organised?
 First page:
includes the content page and home fixing
advertisement.
 Second page and third page:
news about the community.
 middle:
organisation numbers and advertisement, what's going
on.
 Penultimate:
useful numbers.
 Last:
Large advertisement.

61. Where could my article be placed?
 My article could be placed here as it is in the middle
 it’s the place where there isn't a lot of advertisement therefore a
double page spread could be put into here
 It is only after the page about the community which is good so that
people are still engaged in reading.

62. What is mostly seen in the magazine?
 In the magazine, there is a
division about what is seen there
isn't a specific topic that is
concentrated.
 It obviously has a lot of
advertisement about everything.
 It can be seen that their target it
to help others.

63. How can my documentary fit into this?
As the magazine is concentrated in helping people
this could help someone figure out if they are going
through the gender dysphonia problem.
My documentary would send out information
which is clearly throughout the whole magazine.
As there isn't a specific topic in the magazine it
shows its opened for everyone and it has a open
mind, therefore it would be good to place my
documentary there as there wont be a lot of
discrimination.

64. What do they advertise?
Advertisement about:
 Furniture
 Health
 Home caring
 schooling
 Beauty
 Food
 Restaurant.
 Party

65. Where can this magazine be found?
Where is it available? Price? Procedures.
£30+VAT call number
 Online placed on the
 Post website.
 Local Households.
 Facebook
 Twitter
 LinkedIn
£900 to have a double
a double page spread in
The magazine.

66. Time out magazine
What kind of things are in the magazine?
Tickets and offers.
 Restaurants Bars & pubs
Hotels & Around town
Museums & Theatre attractions
Music & Art advices & Books poetry
Clubs
Sport & fitness
Shopping
Properties
Competitions
Dating

67. Target Audience.
AGE: 18-25| REGION: LONDON| NATIONALITY:
BRITISH/IRISH/SPANISH/ITALIAN/PORTUGUESE ETC. INTEREST:
MUSIC AND NIGHT LIFE.
WHY?
 Advertise about gigs in London.( young people go to gigs.)
 All nationalities as London is a multi cultural place where
people from all over the world come, therefore it is target at a
mass audience.

68. How is the magazine organised?
1st Page:
Weekend in London and pictures and some asverts.
Next pages:
Some double page spreads. ( my work would fit here)
After:
Possible places to go in London
Information about Art, music and shopping.
Last page:
TV shows for the whole week.

69. Where is it available?
• Train stations
• Museums
• Galleries
• By post
Price:
Free
Cost for double page spread:
£8,400

70. Stage 2.

71. GQ magazine
Layout
Title is big and Main picture
bold. taking the full
page.
Sub
title, giving a
bit of
information
about the
topic.
The full text
separated in Small pictures Picture
columns to give discription.
evidence.

72. How is it affecting and eye catching?
• The title is bright and bold
• The picture takes the whole page therefore
brings much more attention.
• The colours used
• The positioning of the pictures
• It is clear therefore doesn’t make you
confused.

73. Style of font.
• The font is black.
• The font colours are all
matching to the rest of
the article including the
picture.
• The font is in bold .

74. Photo Manipulation.
• It is focused on the main
person.
• Person is in the middle.
• The background is
interesting to interest the
audience.
• The editing of colours are
all the same.
• Emphasises a stereotypical
type of man.

75. Organisation of Information.
• The text is all organised and clear
• The colour purple is used in quotes to
emphasise that areas.
• The pictures are used to give more sense to
the article.

76. Picture discription
A close up shot of the
same model.
Whole person in a
picture ( the model)
title
Picture discription subtitle

77. How is it affecting and eye catching?
• The pictures are standing out therefore makes
you more interested.
• There is a lot of text
• The text there is bold and clear.
• The setting of the picture

78. Style of font
• Bold and white that stands out with the
darker background.
• The background in the font of the subtitles
makes it more attractive.
• The font title is eye catching as it is bold.

79. Photo manipulation
• 2 different types of shots
• The person placed in the middle
• Good mise-en-scene
• A bit unrealistic because of the snow and short
dress.
• Good setting.

80. Organisation of information.
• First you see the pictures
• Than the title
• Than the subtitles

81. The helicopter in
the middle
Main pictures showing the
takes over both subject of the
pages. article
Title
Picture
discription
Subtitle

82. How is it affecting and eye catching?
• The picture is interesting and makes you pay
attention to it.
• The font used is clear and bold.
• The colours used are attracting even though
they are very relaxing.

83. Style of font.
• Big and bold
• Clear
• The same font used in every adverts
• Separated.

84. Photo Manipulation
• Interesting because of the man in the water
and also because of the helicopter.
• Unrealistic
• Showing anger but with a calm background

85. Organisation of information
• 1st you see the man in white
• 1st you see the man in white
• Then you read the title
• Then you read the title
• Then you pay attention to the helicopter
• Then you pay attention to the helicopter
• Than you read the subtitle.
• Than you read the subtitle.
• Organised.
• Organised.

86. Assignment 5 : Research
of newspapers adverts.
By: Luara Pires

87. Information about the sun.
What kind of things are in the newspapers?
News about celebrities and
their lifestyle.
Lottery advertisement. Sports news.
Real life Information of what is
happenings. happening around the world.

88. How is the newspaper organised.
Front page. Price near the name, so that the person
can see the price as soon as they get the
The name of papers.
the newspaper
on the top. Advertisement
right next to the
price and name as
it catches and
The main story title
attention therefore
on the left hand side
the person looks at
of the paper, big and
the advertisement
blog , with clear
on the side.
writing and colour,
to stand out.
Main picture placed to the
A little introduction
right hand side of the page
to the article to so that there would be no
catch readers distraction on the title or the
interest. picture, this makes readers
pay attention to both.
Subtitle.

89. How is the newspaper organised.
Inside the newspaper.
Boxes to A lot of picture
separate to give
text. evidence.
Big and bold
font for title
mid left hand Subtitle for
side. each box of
text.
Main picture
big and
stands out
right in the Smaller pictures don’t
catch so much Text put all
middle. around.
attention.

90. Week schedule.
Monday: Sun Woman (diet and fitness)
Tuesday: Including Sun Woman (fashion) and Jon Gaunt
Wednesday: Including Sun Woman (2pg spread), Jane Moore and extended
Sports coverage
Thursday: Including four page health section and Ally Ross on TV
Midweek Supergoals: During the football season
Friday: Including Fit Squad, Fergus Shanahan and Something for the
Weekend
Saturday : Including Lorraine Kelly, Gardening, Jeremy Clarkson
Supergoals: On Saturday (during the football season)
The Favourite: During racing season
Buzz: TV News and listings, plus Lifestyle
Sun World: Travel
Sun Women: Party Girls
Street Chic: Erica Davies

91. Advertisement in The Sun.
• The sun newspaper is only 45%, they concentrate more on
the showbiz and celebrities.
Here is a page of
advertisement.

92. What do they advertise?
Film
advertisement. Film
advertisement.
Film
advertisement.
Lottery
advertisement

93. Who is the target audience.
Age : 15-24 highest readership:1055
Gender : Male and female : celebrities gossip/sports news.
Status: Lower to middle class status
Education: at least attended hight school.
It is for a younger audience as the
length of the articles are quite small.

94. Where is it available?
• online.
• On the newsagents.
• Through post.
• Café’s
• Train stations.
• London
• Ireland
• Poland
• Scotland

95. Size of adverts
Large.
They take various
sizes from small to
large… The bigger it
is the more
expensive it is.
small.
Medium.

96. Research of newspapers adverts.

97. What kind of this are in the
newspaper? Title.
Pictures of inspiring
people in society.
Newspaper
Title.
Newspaper title. Other
stories
inside.
2nd story.
Story title.
Main story.
Main story. Main
picture.
Main picture.
Advertisemen
Quotes.

98. How much advertising is in it?
There is roughly 15-20% of advertising in this newspaper, as they concentrate
more on sending news and information.
They have a small space at
the bottom hand corner of
the page.

99. What to they advertise?
The advertisement in this
newspapers are usually all about
-shops such Dfs
-Universities.
-Trips
- They tend to be more cultural.

100. Who is the target audience.
• The target audience of the guardian
is from 24-60 as this is the age
university is completed, therefore
the reader has good knowledge and
only up to 60 as this is roughly the
age workers get retired.
• Middle to higher class.
• The price of the newspaper is £1 and
during the weekends it is £1.20 it is
quite expensive, and not accessible
for many.

101. Where is it available?
• The guardian is available in London:
• online.
• On the newsagents.
• Through post.
• Café’s
• Train stations.
• London

102. Size of adverts.
• Adverts in The guardian tend to be very small
at the right bottom corner of the page.

103. Channel 4
advertisements .

104. The titles are big and eye catching as all of them are in
black with a white background.
The symbol of channel 4 is situated in in the middle at the
right.
The picture takes over the whole advertisement.
Information such as the time is given aswell.

105. Context of text.
• There isn’t a lot of text as they want the picture
to send out the message.
• There is always a title usually at the top
• The date and time is usually put , when they are
permanently defined.
• Sometimes there is some text in the middle of
the snap giving out hints.

106. Style of font.
• The font is very clear and bold.
• It is usually white as it has a black background
• Or if it is a white background it has a black
font
• They always use the same font, as it a font
owned by channel 4, so people can recognise
it immidiatly.

107. Graphics
• One thing channel 4 has, that is very noticeble
in their graphic effect, usually the images are
shown in the logo of channel 4, therefore the
person know the channel and sees the
advertisement.

108. Photo manipulation.
The photos tend to have a greyish effect on them along
with blurred effects sometimes, this is all done to
create excitement and mystery for the audience, so
they can get curious of what is shown to them.

109. Organisation.
Picture on t he Picture on t he
whole page. whole page.
Title Title
Time and
information Time and
Channel 4 logo information. Channel 4 logo

117. Advertisement.
The undatables
Content of text:
• Not too much text
• Small fonts
• Calibri writing
Photo manipulation:
• People in different angles
• Some standing, some seating
• Show differences
• Also shows similarities because
they are all together
• Simple colours
Organisation of Information:
• Equally organised
• Side of page

118. Advertisement.
Derren Brown Investigates: The Ghosthunter Content of text:
• Not too much text
• Small fonts
• Calibri writing
Photo manipulation:
• People in different angles
• Some standing, some seating
• Show differences
• Also shows similarities because
they are all together
• Simple colours
Organisation of Information:
• Equally organised
• Side of page

119. What is a Listing Magazine?
• A listings magazine is a magazine which contains
information about the upcoming week's events such as
• Broadcast programming,
• Music,
• Clubs,
• Theatre
• Film information; examples include Time Out magazine in
the UK and TV Guide in the US.
• These are normally published either with a Saturday or
Sunday newspaper or are published weekly or fortnightly to
give information about upcoming events. They also
normally include columns about TV and culture topics.

120. What kind of things are there in a Listing
Magazine?
• Advertisement – e.g.: house selling
• Community
• Organisations
• House and Gardening
• Eats & Drinks
• Health & Beauty
• Business
• Useful numbers
• Activities to attend
• What’s on?

121. Who is the audience/target audience? How
do you know?
Who is Target Audience?
• Age: 30-50
• Ethnicity: English, Irish, Welsh
• Jobs: Retired, gardeners
• Hobbies: Gardening, health interests
• Gender: Male and Female
• A mature audience
Why?
• Lengthy text
• No styled writing
• Cover being a concurs representing a season
• Darker colours
• Fonts are big
• Activities and advertisement are for an older audience – activities like: ………
Advertisement: Timber Restorations

122. How is the magazine organised/structured?
- Has a welcome - Community participations - Organisation -Eats and Drinks
first page and activities • Activities, church • Recipes, butchers, resta
• Events, house times, health urants, food and
organisations, community activities, social wine, party booking
choral, art crafts centres clubs, offers, country offers
etc…
- Organisation - Healthy and Beauty - Business - Organisation
• Activities, church • Gym, health • Advices, solicitors, TO • Activities, church
times, health classes, clubs, treat LET, accountancy times, health
activities, social ments, dental, mass vacancies activities, social
clubs, what’s on ages. clubs,
- Home and Gardens - Useful numbers
• Window • Numbers of plumbers, electricians, funeral
services, restorations, ti services, schools, doctors, charities, churches, police
ps on plants, furniture station, library, leisure, health, transport, councils
selling, etc…

123. Where could your double-page spread, which is an
article that features your documentary, fit it?
My multicultural representation could fit in between the
Community sections because
• Relates to the community
• Talks about the people
• Involves media in a broad audience
• Its an overall topic
• Appropriate for people in a community
What are most of the pages about in the
magazine?
Community pages because:
• Relates to the audience
• Talks about the community
• Offers
• Help for the society

124. By looking at the adverts, what do they
advertise? (products, services?)
In The Listing Magazine they advertise more “Services”.
Advertise:
• Plumbing and heat services
• Plastering
• Interior designers
• Cleaning windows
• Timber restoration
• Chimney sweeping
• Funeral services
• PC helpers

125. Where is the magazine available?
Price of a double page spread?
• Prices for advertising your business start from
just £30 (plus VAT).
Niche or mass audience? Why?
• Niche audience as it goes for an older audience
• The subjects are very limited

126. • In the daily express there is:
• Worldwide news
• The weather in England and also the forecast in
Europe
• There is Sudoku and challenges
• Two pages about celebrities called “day & night”
• Letters which readers send
• There's a section where you can “express yourself”
• All the channels and what time programmes are on
• Sports

127. HOW IS IT ORGANISED
The name is at the top
and advertising how
much the news paper
is
On the left in the
purple box there's
always a sort of
question and on the
right there is either an
advertisement or
something about
sport or news
The first words are always
in big writing to stand out
and they are always
places on the left hand
side of the newspaper
whereas the pictures are
places on the right side of
the paper

128. HOW MUCH ADVERTISING IS IN IT?
• There is about 65% advertising in the daily express.
• Every page I turned over there was a page of an advertisement on the left hand
side.
• WHAT DO THEY ADVERTISE? • The target audience for this
• They advertise things such as: newspaper would be woman or
• M&S clothes stay at home mums as most of the
• Wickes sale (home design) adverts are about designing or
• BT (telephone, broadband etc.) supermarkets.
• ASDA (food) • The articles are kept short to keep
• AA (car) their attention
• Sharps & you (home design)
• Their main focus in this newspapers
• Morrisons (food)
is advertising because the woman
• Nationwide (bank)
• NatWest (bank) would be more interested in the
• M&S FOOD deals and sales in food stores or
• DFS( home sofas) home stores.
• No7 makeup
• Nescafe (coffee)

129. WHERE IS IT AVAILABLE?
• The daily express is available in all corner shops and
supermarkets. The price of the newspaper is 50p

130. The people walking by are
blurred out whereas the girl
sinking into the pavement is not.
This emphasises the meaning of
the title and that people do not
care.
The writing is
positioned
on the
bottom left The four is
in white positioned
background there to
and black keep the
writing to picture
make it even
stand out
and to keep
it simple as
the picture The girl is positioned On the bottom there's
explains in the middle to a website in small
more. keep the attention white print to guide
on her people to see more
information on this.

131. The title is placed at the
top to emphasise the
“high” and to literally put
the title “high” at the top.
The title is in white
background and in black The 4 is placed
font which is trademark on the right hand
for channel 4 advertising side and is
but also to keep it simple
and to stand out
against the black
smoke to help it
stand out but
also not to get in
The colour of the the way and take
photo is really dull
which could be the all the attention
reason because its
about a “storm”
they also placed a
man there on the Advertisement
left side to show for
that it may include
someone taking
Volkswagen
pictures of storms but they also
dangerously sponsor this
documentary

132. The 4 is again places on the
Channel 4 always use the
right side but however it is in
template of putting the title on yellow not white and its
the bottom left and placing the colourful because this is a
4 on in the middle on the right comedy TV show
side
The picture shows the girl
Channel 4 have kept their and the donkey. They are
trademark of having a placed in the centre of
background and black writing the advert and the girl
however instead of white they licking the donkey would
have used yellow to show this is a emphasise the comedy
“happy comedy show”

133. What is in Time Out?
 Film
 London Film Festival Theatre
 TV guide Comedy
Cabaret
 Restaurants
Dance
 Bars & Pubs Books & Poetry
 Hotels Clubs
 Alternative London Alternative Nightlife
 Around Town Gay & Lesbian
 Museums & Attractions Sport & Fitness
Shopping
 Kids
London by area
 Music
 Classical & Opera
 Art

134. Who is their target audience
 Their target audience would be British people, or
people who have come abroad to study who are
into social events and
 Their audience may be niche; students who go to
university as music events and socials would
interest them more.
 As there is a section on clubs and nightlife it
would show it is directed at students.

135. How is the magazine
organised
1. The week in London
2. Then double page spreads about different
things such as movies
3. Then things you can do in London
4. Then art, film, music and shopping
5. And then they have “time in” where they
show different TV shows in the week

136. Where would my double page
spread fit
 My double page spread would fit in at the end
where they have TV shows which are going to
be shown this week.

137. What are most pages about
•Most pages are about things to do in
London.
•Also upcoming events and what different
events are going to be going on.
•It is also mostly about the different
things that have been going on that week

138. Where is the magazine
available
 British Museum •Time out magazine is also available
 Comedy Store for free on Tuesday mornings at
zones 1 and 2 tube stations and also
 Design Museum
at larger stations within zones 3-5
 Foyles stores
 HMV •It is also available on the internet
where you can sign up and they will
 Kew Gardens send you a copy home for you
 London Dungeon
 Museum of London
 National Gallery
 National Theatre
 Tate Modern
 Waterstones

139. How much does a double page
spread cost?
A double
page spread
would cost
£8,400

140. Titles are big
and in
Layout design
capitals The background is
white so its easy on
the eyes for people to
read.
Question is in bold
and then the answer
Picture is set perfectly in the
middle with the writing
around it
The page looks quite
feminine as its simple
Dominant with its colours (pink
picture Website link and white)
Advertisement on the
leading the
side
audience

141. How is the layout effective
 The layout is effective because although the
image is big and placed in the centre, it does
not take the whole attention.
 The reader is able to see the writing around it
as the background is white and very simple
and easy on the eye.
 The pink background on some text boxes give
the convention and stereotype that this page
is for woman

142. Style of font
The numbers are big
and are in pink this
gives the reader a clear
guidance of where to
read next
The rest of the text is
in black. It goes in
contrast with the
white background
and makes it easy to
read.

143. Style of graphics and photo
manipulation
The photo is in the middle
and the text is going swiftly
around. This makes it easy on
the eye for the reader and
does not cause too much
distraction on the photo
They added in a picture of who the person is that is
being interviewed. They placed this right before
they added the interview in order for the audience
to get a clear vision.

144. Organisation of information
• you are able to focus on the
information however you are also
able to clearly see the photo
•The information is divided into
small paragraphs with numbers
beside them, this guides the
readers eyes.
•To show a different interview
which is not relevant to the main
one they have placed a pink
background in order for the reader
to know the difference.

145. The colours that
They used photo shop in order to
they have used are
make it look like as if everything in
the photo is floating. This could be very colourful and it
from the title saying “leave him could link to their
spellbound”. target audience
which is teenagers
from 13-15
The font is very simple and
not something too
dramatic this is very easy
on the eyes as the colour
of the text boxes are what
attract the eye most.
The first thing that you see is
The dominant picture is the big title on the left side
on a page itself. The and then the picture and then
picture annotates as you look on the other page
everything which is the colours of the text boxes
written on the other begin to guide your eyes
page

146. The first thing that you see
is “big big” they put this in This double page
capitals to emphasise the spread is not very
word. text heavy and is
mostly dominated
by pictures.
As she is
confessing that
she is a big nerd
the picture
manipulation
makes her look The colours are
quite very coordinated
mischievous and
with a bow tie in
and it makes it
her hand it look very simple
makes her look and organised.
”posh” Everything is red