Get More Sales with your WordPress Blog #wcoc

1. WordCamp May 14, 2011 #wcoc <ul><li>Generate Sales with your WordPress Site/Blog </li></ul><ul><li>- Marieke Hensel </li></ul>@hensel

2. WordCamp May 14, 2011 #wcoc <ul><li>Marieke </li></ul><ul><li>@hensel </li></ul><ul><li>Coworking </li></ul><ul><li>Fullerton </li></ul><ul><li>Digital Marketing Agency </li></ul>Presented to you by Marieke @hensel

3. WordCamp May 14, 2011 #wcoc <ul><li>Increase conversions on your blog </li></ul>Presented to you by Marieke @hensel

4. WordCamp May 14, 2011 #wcoc <ul><li>What is the most visited page on your website? </li></ul>Presented to you by Marieke @hensel

5. WordCamp May 14, 2011 #wcoc <ul><li>Check your Google Analytics: </li></ul><ul><li>What’s your most visited entry page? </li></ul>Presented to you by Marieke @hensel Always have an analytics package installed, like Google Analytics.

6. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel

8. Presented to you by Marieke @hensel WordCamp May 14, 2011 #wcoc

10. WordCamp May 14, 2011 #wcoc <ul><li>High quality content gets most traffic: </li></ul><ul><li>Search engines value it </li></ul><ul><li>Your audience/customers want it </li></ul><ul><li>It will be shared through social media </li></ul>Presented to you by Marieke @hensel

11. WordCamp May 14, 2011 #wcoc <ul><li>Your Home Page might get the most traffic, but your blogs/pages combined total up to get far more traffic </li></ul>Image credit: Wings of Wind Software

12. WordCamp May 14, 2011 #wcoc <ul><li>So, don’t spend all your money on a nice looking homepage </li></ul>Presented to you by Marieke @hensel

13. WordCamp May 14, 2011 #wcoc <ul><li>Care about how your blog post looks as an entry page! </li></ul>Presented to you by Marieke @hensel

16. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Calls to action

17. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel @hensel

18. WordCamp May 14, 2011 #wcoc <ul><li>Think about your ideal customer, when they first visit your site / blog </li></ul>Presented to you by Marieke @hensel

19. WordCamp May 14, 2011 #wcoc <ul><li>They want to read your content! </li></ul>Presented to you by Marieke @hensel

20. WordCamp May 14, 2011 #wcoc <ul><li>What are they doing next? </li></ul>Presented to you by Marieke @hensel

21. WordCamp May 14, 2011 #wcoc <ul><li>What are you doing next? </li></ul><ul><li>Why do you it? </li></ul><ul><li>Why do you want to “ read more… ”? </li></ul><ul><li>Would you be interested in buying a service from the blogger/company? (Do they make it obvious that they offer a service for your benefit?) </li></ul>Presented to you by Marieke @hensel

22. WordCamp May 14, 2011 #wcoc <ul><li>Next Actions: </li></ul><ul><li>Close the tab/window </li></ul><ul><li>Click on an article to read more </li></ul><ul><li>Share the article on Social Media </li></ul><ul><li>Contact you for more information? </li></ul><ul><li>Buy your product/service </li></ul>Presented to you by Marieke @hensel

23. WordCamp May 14, 2011 #wcoc Image credit: MC Escher @hensel

24. WordCamp May 14, 2011 #wcoc <ul><li>Level 1. Close the tab/window </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Interested in topic, not interested in more (at this moment) </li></ul><ul><li>Result: Increased awareness </li></ul>Presented to you by Marieke @hensel

25. WordCamp May 14, 2011 #wcoc <ul><li>Level 2. Clicked to read more </li></ul><ul><li>Interested in topic </li></ul><ul><li>Want to know more now </li></ul><ul><li>Like your personality </li></ul><ul><li>Result: Increased awareness, Increased Credibility </li></ul>Presented to you by Marieke @hensel

26. WordCamp May 14, 2011 #wcoc <ul><li>Level 3. Share the article on Social Media </li></ul><ul><li>Interested in topic </li></ul><ul><li>Convinced of your credibility </li></ul><ul><li>Want to share with their audience </li></ul><ul><li>They don’t want to take action yet Result: Increased awareness, You’re an authority/personality, Increased Influence, this gets more people in funnel </li></ul>Presented to you by Marieke @hensel

27. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel This gets you more people in your funnel

28. WordCamp May 14, 2011 #wcoc <ul><li>Get the CevherShare Plugin! </li></ul><ul><li>http://www.wpusta.com/cevhershare/ </li></ul>Presented to you by Marieke @hensel

29. WordCamp May 14, 2011 #wcoc <ul><li>Level 4. They contact you for more information </li></ul><ul><li>Interested in what you have to offer </li></ul><ul><li>Convinced of you being an authority </li></ul><ul><li>Can you help them solve their issue? </li></ul><ul><li>Result: You’re an authority, they want help! This is a hot lead! </li></ul>Presented to you by Marieke @hensel

30. WordCamp May 14, 2011 #wcoc <ul><li>This is where you need a form and phone number! </li></ul><ul><li>WordPress Form Plugin: Contact7 http://contactform7.com/ </li></ul><ul><li>Contact Tab: http://www.contactme.com </li></ul>Presented to you by Marieke @hensel

32. WordCamp May 14, 2011 #wcoc <ul><li>Track phone numbers with CallFire </li></ul><ul><li>http://www.callfire.com </li></ul>Presented to you by Marieke @hensel

33. WordCamp May 14, 2011 #wcoc <ul><li>Level 5. They buy your product </li></ul><ul><li>Need the solution that you offer </li></ul><ul><li>They want it for themselves, right now! </li></ul><ul><li>Convinced of you being an authority </li></ul><ul><li>Result: Money in the Bank </li></ul>Presented to you by Marieke @hensel

34. WordCamp May 14, 2011 #wcoc <ul><li>So. How do they get from reading your blog to contacting you / making the sale? </li></ul>Presented to you by Marieke @hensel

35. WordCamp May 14, 2011 #wcoc <ul><li>Your blog/website should have this: </li></ul>Presented to you by Marieke @hensel 10 Tips to increase conversions on your blog pages!

36. WordCamp May 14, 2011 #wcoc <ul><li>#1. Get more traffic! </li></ul>Presented to you by Marieke @hensel

37. WordCamp May 14, 2011 #wcoc <ul><li>Search Engine Optimization </li></ul><ul><li>Build Community on Social Media </li></ul><ul><li>Facebook, Twitter, YouTube, Slideshare, StumbleUpon, LinkedIN, etc. </li></ul><ul><li>RSS feed </li></ul><ul><li>Newsletters </li></ul>Presented to you by Marieke @hensel

38. WordCamp May 14, 2011 #wcoc Poll by SmartBrief on Social Media

39. WordCamp May 14, 2011 #wcoc <ul><li>#2. Call to action: Offer you can’t refuse! </li></ul>Presented to you by Marieke @hensel

40. WordCamp May 14, 2011 #wcoc <ul><li>COPY </li></ul>Presented to you by Marieke @hensel Make Cash Blogging Earn while Snoring 50% off this week

41. WordCamp May 14, 2011 #wcoc <ul><li>#3. Lead Generation Form </li></ul><ul><li>go for contrasting colors </li></ul>Presented to you by Marieke @hensel

42. WordCamp May 14, 2011 #wcoc <ul><li>#4. Phone number in Top Right Corner </li></ul><ul><li>Big & Bold </li></ul>Presented to you by Marieke @hensel @hensel

43. WordCamp May 14, 2011 #wcoc <ul><li>#5. Areas that you are serving (if local) </li></ul><ul><li>Top of the page </li></ul>Presented to you by Marieke @hensel @hensel

44. WordCamp May 14, 2011 #wcoc <ul><li>#6. Sell Products? </li></ul><ul><li>Show the product! </li></ul><ul><li>Have Images </li></ul>Presented to you by Marieke @hensel

46. WordCamp May 14, 2011 #wcoc <ul><li>If you can, create ad boxes/images with a call to action in your sidebar. </li></ul>Presented to you by Marieke @hensel

48. WordCamp May 14, 2011 #wcoc <ul><li>#7. Not everybody is ready to buy: </li></ul><ul><li>Offer a newsletter </li></ul><ul><li>Free download / Ebook </li></ul>Presented to you by Marieke @hensel

49. WordCamp May 14, 2011 #wcoc <ul><li># </li></ul>Presented to you by Marieke @hensel @hensel

50. WordCamp May 14, 2011 #wcoc <ul><li>#8. Links to your Social Media Presence on Facebook, Twitter, Etc. </li></ul>Presented to you by Marieke @hensel

51. WordCamp May 14, 2011 #wcoc <ul><li>#9. What’s in your blog sig or </li></ul><ul><li>Call to Action underneath your blog? </li></ul>Presented to you by Marieke @hensel

52. WordCamp May 14, 2011 #wcoc <ul><li>“Click here to read the remaining tips by Kathi Kruse, Automotive Social Media Coach & Trainer, Kruse Control, Inc. Kathi can be reached at [email_address] .” </li></ul>Presented to you by Marieke @hensel Personal branding expert and founder of Branding Personality Marieke Hensel gives her advice on how journalists should and shouldn't be using the web to build their own brand. www.journamlism.co.uk

53. WordCamp May 14, 2011 #wcoc <ul><li>#10. Offer content that moves them along in the buying process </li></ul>Presented to you by Marieke @hensel

55. WordCamp May 14, 2011 #wcoc <ul><li>#11. </li></ul><ul><li>A blog post is no landing page </li></ul>Presented to you by Marieke @hensel … and at the same time it is.

56. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Think: Eliminate, instead of Add

57. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Every link is a click, and does it lead them to your desired goals or away from them?

59. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Are you getting results? Leads per month

60. WordCamp May 14, 2011 #wcoc Presented to you by Marieke @hensel Any ? Marieke Hensel www.brandingpersonality.com http://twitter.com/bpsocial http://www.slideshare.net/marieke 1-877-747-3263

Get More Sales with your WordPress Blog #wcoc

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Get More Sales with your WordPress Blog #wcoc