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Incorporate Social Media in your Marketing Plan

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How to incorporate Social Media in your Marketing Plan was the question to answer during this presentation. However I am of the opinion that Social Media is not an add-on to a marketing plan, but social is the way forward for a marketing plan. Social is the only successful way in the future to marketing for a business. Let's focus on dialogue and conversation with the consumer and serve the consumer in getting a great customer experience, instead of setting up a Facebook Page because 'you have to be there'. This presentation will go over the trends of social media and takes you to the process of a good social approach to your marketing.

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Incorporate Social Media in your Marketing Plan

  1. 1. A social approach to your Marketing Plan By: Marieke Hensel Branding Personality UCLA Los Angeles, February 4, 2013 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  2. 2. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  3. 3. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  4. 4. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  5. 5. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  6. 6. Definition of Social:“seeking or enjoying thecompanionship of others; friendly, sociable; gregarious” 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  7. 7. People talk1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  8. 8. 1-877-747-3263 www.branding personality.com @bpsocialSource: http://www.slideshare.net/HubSpot/its-time-to-transform-your- Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/mariekemarketing
  9. 9. 1-877-747-3263 www.branding personality.com Source: @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke http://www.slideshare.net/HubSpot/its- time-to-transform-your-marketing
  10. 10. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  11. 11. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  12. 12. Branding: YourReputation is everything 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  13. 13. Applebee’s Social Media Fail 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  14. 14. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/mariekeSource: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing
  15. 15. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  16. 16. FACEBOOK1 billion on Facebook Posts to Entertain 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  17. 17. TWITTER Real timeConnect based on interests Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  18. 18. YOUTUBE The 2nd largestsearch engine in the world Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  19. 19. LINKEDINMost Business professionals Highest average income/education Online resume Reach out to individuals 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  20. 20. PINTEREST Mostly women 25-49 Home décor, weddings,food, photography & fashion 2012’s fastest growing social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  21. 21. Google PlusMore than a social network, it’s a platform Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  22. 22. MillenialsInstagram, Tumbler, SnapChat, Vine anyone? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  23. 23. Why? •Why do you want toparticipate in social media? •What goals? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  24. 24. Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  25. 25. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  26. 26. There were fewer searches from adesktop in Sep 2012 compared to September 2011 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  27. 27. Process1. Listen2. Strategy / Plan3. Participate4. Respond5. Listen / Measure 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  28. 28. 1. Listening 1. What is your audience interested in?2. Don’t talk just about what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  29. 29. Listening Tools 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  30. 30. 2. Define Strategy •Create a presence •Share good content•Interact with your audience •…wherever they are •Serve your audience 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  31. 31. Plan your content •Content Calendar•Social Media Management System •If this then that ifttt.com 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  32. 32. Keywords are the new billboards 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  33. 33. 3. Participate •Accessible•Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  34. 34. 4. Respond•Connect on Facebook, LinkedIn and Twitter •Keep reaching out… •Always reply 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  35. 35. 5. How to measure? •Online engagement•Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  36. 36. Examples1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  37. 37. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  38. 38. 1-877-747-3263 www.branding personality.com @bpsocialTwitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  39. 39. ANY QUESTIONS? Thank you for your timehttp://www.slideshare.net/marieke  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

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