How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009

1. Yes, I wanna freelance, but who wants to freelance me? - Social media strategy for freelancers

2. What to do?

3. Don’t wait

4. & be depressed

5. Promote

6. you

7. & what you can do

8. Step 1:

9. Who are you?

10. Not a philosophical question

12. Marieke Hensel Internet marketing Example I can easily see if a website is making money or not. I know what to do to get it to make money and implement it. I help businesses change their website from an expense to an income stream.

13. Step 2:

14. Presence!

16. Where?

17. Not everywhere

18. Pick 3

19. … and do it well

20. Not this!

21. Do this

22. … its not just about presence

23. Your brand is about the relationships you form

24. Find websites that you like to be associated with

25. Good ones are:

26. The ones you like the most!

27. My preferences are

28. Twitter

29. LinkedIn

30. Ecademy

31. Be more specific

32. All these websites have communities

33. On Twitter it’s the #hashtag

34. On Linkedin, it’s groups

35. On Ecademy, it’s clubs

36. On Facebook, it’s groups

37. So…

38. Step 3:

39. Start the conversation

40. What kind of clients can you help?

41. Small business owners?

42. Corporates?

43. Pick 1

44. Specific industries?

45. The more specific…

46. … the easier it is to find them

47. Use online communication vehicles

48. … to share what you do

49. …and who you are

50. Ask questions

51. What are you doing now to achieve * your benefit*?

52. What are you doing now to have good quality code?

53. What are you doing now to make sure your systems are safe?

54. What are you doing now to achieve high rankings on Google?

55. They might have a good solution

56. Or they might not

57. That’s where you (can) come in

58. 50/50

59. ASK!

60. Step 4:

61. Follow up!

62. Show your credibility

63. <Delete all your ‘drunk’ pictures from Facebook>

64. Show examples of your work

65. Testimonials

66. Be consistent

67. Say what you can deliver

68. And do it

69. Recap

70. Who are you?

71. Presence

72. Interact

73. Follow up

74. ? Marieke Hensel @hensel marieke@hensel.nl coworkingfullerton.com