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Rotary South Pasadena,[object Object],Social MediaGenerate profits by attracting customers through social media.,[object Object],Marieke HenselTuesday March 23, 2010,[object Object]
Rotary South Pasadena,[object Object],What is Social Media?,[object Object]
Rotary South Pasadena,[object Object],LinkedIN,[object Object],Facebook,[object Object],Twitter,[object Object]
Rotary South Pasadena,[object Object],Why Social Media?,[object Object]
Rotary South Pasadena,[object Object],Marketing is changing,[object Object]
Rotary South Pasadena,[object Object],Not only different marketing channels,,[object Object]
Rotary South Pasadena,[object Object],It’s a different way of communicating.,[object Object]
Rotary South Pasadena,[object Object],People use social media to communicate,[object Object]
Rotary South Pasadena,[object Object],Your customers use social media to communicate,[object Object]
Rotary South Pasadena,[object Object],Connect with your target audience,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object],Q: How do you get most of   ,[object Object],     your customers?,[object Object]
Rotary South Pasadena,[object Object],Word-of-mouth,[object Object]
Rotary South Pasadena,[object Object],More customers?,[object Object]
Rotary South Pasadena,[object Object],Do you come to mind when people are searching for someone in your profession?,[object Object]
Rotary South Pasadena,[object Object],Do people know what makes you,[object Object],Stand out?,[object Object]
Rotary South Pasadena,[object Object],Biggest problem for entrepreneurs is not that they aren’t good at their job. ,[object Object],The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.,[object Object]
Rotary South Pasadena,[object Object],Social Media gives tools to get you noticed,[object Object]
Rotary South Pasadena,[object Object],Social Media is word-of-mouth on steroids,[object Object]
Rotary South Pasadena,[object Object],Source: AC Nielsen, July 2009,[object Object]
Rotary South Pasadena,[object Object],If trust is important for your brand, peer recommendations are the way to go.,[object Object]
Rotary South Pasadena,[object Object],How to get peer-to-peer recommendations on Facebook?,[object Object]
Rotary South Pasadena,[object Object],All fans on this Facebook Fan Page: 59 fans,[object Object],All friends in Tom’s network: 1,341 friends,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object],That’s an average 5 hours and 46 minutes every month over 100 million users in the US.,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object],How to get peer-to-peer recommendations on LinkedIN?,[object Object]
Rotary South Pasadena,[object Object],Recommendation on LinkedIN,[object Object]
Rotary South Pasadena,[object Object],Courtney’s LinkedIn Network:,[object Object],500+ connections,[object Object],My LinkedIN network: ,[object Object],2,744 connections,[object Object]
Rotary South Pasadena,[object Object],How to get peer-to-peer recommendations on Twitter?,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object],Potential reach: 2,993 people,[object Object]
Rotary South Pasadena,[object Object],Average age:,[object Object],LinkedIn 	– 39 years old,[object Object],Facebook 	– 33 years old,[object Object],Twitter 		– 31 years old,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object],“Although methods such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising.” ,[object Object],– Seth Greenberg, Intuit Inc.,[object Object]
Rotary South Pasadena,[object Object],Phase I:,[object Object],Participate,[object Object],Listen to your customer,[object Object],Share valuable content ,[object Object]
Rotary South Pasadena,[object Object],Phase II:,[object Object],What are your goals,[object Object],Develop a strategy,[object Object],3. Implement the strategy,[object Object],4. Listen every day,[object Object]
Rotary South Pasadena,[object Object]
Rotary South Pasadena,[object Object],Questions?,[object Object]
Rotary South Pasadena,[object Object],Marieke Hensel,[object Object],m@brandingpersonality.com,[object Object],twitter.com/hensel,[object Object],Facebook.com/hensel,[object Object],Facebook.com/brandingpersonality,[object Object],www.brandingpersonality.com,[object Object]

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What is Social Media & why should you join? - for business

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