22. Creators
who use innovation as the basis
for sustaining profitable organic
growth and for consistently
improving margins
23. who understand that the
Leaders consumer or customer and not
the CEO is the boss
24. Catalysts
who use innovation to drive every
element of a business from
strategy to organization, from
budgeting and resource allocation
to selecting, rewarding and
promoting people
25. Integrators
who see innovation as an
integrated end-to-end process,
not a series of discrete steps
26. Breakers of the
chains of commoditization
who create differentiated
and value-based brands and
businesses through
innovation
52. In collaboration with
Marieke Schoenmaker
Gamechanger
Connector: I connect people, ideas
and information to create
innovative experience concepts.
Orchestrator: I orchestrate changes
and ideas into sustainable
transformations. ✉ marieke@gamechanger.nl
Entrepreneur: I learn people to
discover new opportunities for
further growth.
Inspired by my customers, friends, the artists and great thinkers of this world