2. FYI
89% of the Fairfax audience is also on Facebook,
60% on Youtube, 24% on Twitter, 23% on G+
Source: Nielsen netview- Jan 2013- FFX audience 6.8 Mill
3. How to
get
started?
Set yourself up, look for your close connections, start
tweeting
Then follow
Then interact: @/DM/RT/…
Tweet anywhere, any time
4. What to
use it for?
Staying in touch: friends, connections, audience
and….News, trends, ideas…
Crowd sourcing: info, tips,
Entertainment…
Make yourself heard!
5. What and
When?
Multimedia: Mix up your content: updates, ?, photos,
videos, RT…
Multiple times a day: tweet your best content regularly
and around the clock (timing is critical, be first and fuel
the story)
6. How to
use it
best?
Give it a real go: make it a new habit!
Be short and sweet (Twitter is meant for passing
information along) to enable your followers to RT and
add a lead-in message if they want to.
Use # (will help you to track & participate in specific
conversations)
Shorten your URLs (easier to fit in tweets + tracking)
7. What not
to do?
Bulk Tweet, Bulk folllow
Don’t just RT, add value!
Be repetitive and dull
8. What to
do?
Be conversational
Participate, add to the discussion
Pay attention & ask yourself before tweeting
Be personal!