How to Boost Sales for
eCommerce Business in
Coronavirus Pandemic
www.hiddenbrains.co.uk

The pandemic has taken a toll on almost every business. Businesses
owners are required to put in extra efforts to deal with the situation and
boost their sales. However, a competitive product, competitive pricing
and quality services aren’t enough. Fortunately, marketing has all the
tools to popularize a business among the prospective audience in these
challenging times.
To start with, you should have clear goals so that things can be
strategized accordingly. Next, know your audience and then create
eCommerce marketing ideas. Finally, it’s best to hire an eCommerce
solutions company to achieve real growth, implement technology
solutions, and better marketing strategies.

Claim your eCommerce products’ listing on multiple platforms,
including your business website, to increase your patient base. Sites
like Facebook and Google My Business will help in generating your
profiles automatically. Taking control of your web presence will
allow you to input/update the page’s content according to your
specific needs. Hence, it is crucial to get your products listed on all
or one of these pages. Don’t miss to add essential details like
business hours and contact information. Plus, include a link to your
official website.
You may also add photos and reviews of your customers to
increase the credibility of your eCommerce business before the
prospects. It is undoubtedly one of the most effective strategies
that’ll expand your product sales to a great extent. Moreover, you’ll
reap the benefits of an enhanced online reputation.
1. TAKE OWNERSHIP OF YOUR WEB
PRESENCE

Know that savvy customers conduct extensive research before
buying a product. First of all, you should have a mobile-friendly
website and secondly (most importantly) it shouldn’t lack in SEO.
An absence of the two will make it challenging for you to attract
new customers and retain the existing ones. Investing in a highly
optimized website makes a huge difference.
2. FOCUS ON SEO-OPTIMIZATION OF
YOUR WEBSITE
Share the necessary information and provide complete details of
your products on the site. You may even offer bios in addition to the
testimonials from your current users to engage your potential
audience. It is advised to evaluate the updated eCommerce
systems to gauge the relevance of your website. Consider hiring an
eCommerce solutions company to find the best solutions for your
unique requirements.

This is one of the most straightforward strategies for attracting
prospects. Take the help of your current customers to enhance your
eCommerce marketing campaign. Request them to write a
testimonial/review for your products and services. This will raise the
confidence of new prospects in your products.
3. ASK YOUR CUSTOMERS TO SHARE
THEIR REVIEWS ONLINE
Several factors affect the online reputation of an eCommerce
Business in Coronavirus, including average rating, frequency, and
the total number of reviews. However, at times customers don’t take
the initiative to do their bit in popularizing the business, but still,
there is no harm in requesting them to write their experience online.

4. INVEST IN EMAIL MARKETING
AUTOMATION
To stay ahead in this overly crowded space, you need to leverage
the latest technology to increase your customer base.
Unfortunately, unique marketing strategies alone can’t give you
satisfactory results. Email marketing automation is one of the best
yet most ignored marketing strategies.
Automated email marketing can maintain follow-up with the
current patients while converting potential customers into actual
customers. It can offer a substantial ROI for your eCommerce, given
it is used in the right manner. Alternatively, you can consider taking
the help of a reputed eCommerce solutions company to find the
best solutions for your eCommerce business.

5. USE RELEVANT GOOGLE ADWORDS TO
TARGET LOCAL AUDIENCE
If you are planning to target the local audience for your eCommerce
business, then Google AdWords will prove out to be of great help.
Focus on keywords like ‘find an XYZ product seller near me’. Plus,
track incoming calls while taking advantage of click-to-call ads. This
will enhance the results of your marketing campaign.
Know that calls have a better conversion rate in comparison to form
submissions. Target individuals who are looking for immediate
availability of a product. Scale this model with query forms to gain
better results. Do a little research before formulating your marketing
campaign using Google AdWords.

6. LEVERAGE SOCIAL MEDIA PLATFORMS
FOR MARKETING
Social media platforms like Twitter and Facebook make the
potential audience more approachable. Updating your social
media feeds will leave you with huge benefits. Start by creating an
official page of your eCommerce business. Connect with the
potential audience and employ proven tactics to make them follow
your page. It is best to use pictures of your products, the latest
deals, discount offers and the rest to enhance the page’s
authenticity and authority.
This is one of the best and most cost-effective approaches to
expand your eCommerce business in this pandemic. In addition,
you can run customized Facebook Ads to target a particular group
of prospects. Finally, to boost sales on your official website, consult
an eCommerce solutions company.

There has been an uptake in e-commerce since the pandemic
broke in. But the fact can’t be ignored that persistent barriers have
laid a setback for the eCommerce business owners. Resultantly,
they couldn’t capitalize on the e-commerce opportunities induced
by the pandemic.
THE FINAL SAY
Every eCommerce business owner spreads the word about their
products, but they miss out on an important element. Most of them
don’t talk about how the product has benefitted the existing
customers and could benefit the prospects. There is a vast
difference between theorizing your product’s quality and
showcasing the actual results satisfying the customer base. Adopt
a more effective strategy.

biz@hiddenbrains.com
www.hiddenbrains.co.uk
+44 2079932188
CONTACT US