1. Marilee Mancuso
Mar 4413
SPC
CHIEF’S
CREOLE
CAFÉ
Sales Plan

2. Customer Pain Point &
Story
 No good creole restaurants in St Pete
 We want to eat good creole food, just
like they have in New Orleans. But we
can’t seem to find any good restaurants
here in St Pete.

3. Chief’s Creole Cafe/About
Us
 Creole café located in Downtown St.
Pete. We are connected to an ice cream
parlor.

4. Relationship & Solution
Statement/Selling philosophy
 Relationship Strategy
 Develop relationships with hotels, local
businesses and local consumers to secure
their business utilizing our establishment
 Solution Statement/Selling Philosophy
 Offer tasty, quality creole food in a historical
St. Pete atmosphere that will give diners a
unique experience.

5. Product Strategy
 Chief’s Creole Café offers
 Good quality food
 Excellent service
 Great atmosphere
 Family friendly
 Clean establishment
 Open air kitchen
 Formal dining room

6. Top Prospects
Contact
Name
Contact
Info
Company Need Unique
Value
Propos
ition
Start
date/end
date
Outcome
(red or
green)

7. Customer Strategy
 Determine unique needs
 Present strengths
 Offer solutions to needs
 Provide assistance
 Follow up
 Ask for feed back

8. Presentation Strategy
 Make contact-phone call
 Figure out needs
 Make appointment for sales
presentation
 Ask for business
 Close deal
 Service account with follow up phone
calls

9. Call to Action
 Visit Chief’s Creole Café to tantalize
your taste buds and enjoy a unique
dining experience
 Check out our website and order your
take-out online for a speedier pick-up
 Like us on Facebook
 Tell your friends