1.
Johnson’s Backyard Garden: JBG Organic

2.
Analysis of sales figure
provides a method for
evaluating the
effectiveness of
marketing efforts.
“Every winter , we
see a large dip
in sales.”
- Brent Johnson

3.
How do we communicate
the bounty of our winter
crops more effectively?

4.
Sell the story of the
Johnson Family for
more effective
marketing

5.
Is having a good product, and a good
story, enough?

6.
To promote winter
sales, increased
outreach and
exposure is
necessary.
Sell the story of
‘The Johnson
Family’ and
embody the brand
at every famer’s
market.