Facebook Ads: 10 Steps To Get More Fans, Leads & Profits - FREE Webinar with Mari Smith
1. â˘âŻ Free 2-hour Hangout with Mari Smith: October 30th, 2013!
â⯠http://bit.ly/10FBads !
â˘âŻWelcome!!
ââŻHashtag: #10FBads!
ââŻQ&A: how to ask questions:!
â˘âŻFacebook Comments!
â˘âŻGoogle+ or YouTube!
â˘âŻHangout - LIVE on camera!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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2. â˘âŻFacebook Ads!
â⯠Voice of business!
â˘âŻSponsored Stories!
â⯠Voice of friend!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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3. â˘âŻFacebook Ad Placements!
1.⯠Desktop Right Column!
2.⯠Desktop News Feed!
3.⯠Mobile News Feed!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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5. â˘âŻWhat can you advertise?!
1.âŻ
2.âŻ
3.âŻ
4.âŻ
5.âŻ
Website!
Facebook Page (new likes or any app/tab)!
Facebook Page post!
Facebook App!
Facebook Event!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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6. â˘âŻHelpful resources!
â˘âŻ
http://bit.ly/FBadSpecs â¨
One-page Facebook Ad Creative Specs!
â˘âŻ
http://bit.ly/FBadGuide â¨
â˘âŻ
Ads Product Guide Overview!
http://bit.ly/Fbpeguideâ¨
Facebookâs Power Editor Guide!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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7. â˘âŻSTEP #1!
ââŻCreate a clearly deďŹned,
integrated marketing plan!
â˘âŻ Social media is an AMPLIFIER â what exactly
are you amplifying? Is it clear?!
â˘âŻ Website. (Minimum: landing page)!
â˘âŻ And/or Facebook landing tab!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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8. Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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9. Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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10. â˘âŻ Mariâs Social Media Success Model:!
Focus > Design > Voice >
Content > Engagement >
Promotion > Conversion >
Track & Measure > Scale!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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11. â˘âŻSTEP #2!
ââŻReview/Build your Facebook
Page!
â˘âŻ âEverything starts with your Page.â !
â˘âŻ https://www.facebook.com/business/overview !
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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12. â˘âŻSTEP #3!
ââŻIdentify WHO you want to reach
on Facebook!
â˘âŻ Use Graph Search!
â˘âŻ Your Target Market!
ââŻ
ââŻ
ââŻ
ââŻ
ââŻ
ââŻ
Where do they live?!
What is their age?!
What is their family/marital status?!
What are their hobbies and interests?!
What industry do their work in?!
What is their ďŹnancial status?!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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13. â˘âŻSTEP #4!
ââŻDecide WHAT youâre going to
advertise!
â˘âŻ You can advertise:!
ââŻ
ââŻ
ââŻ
ââŻ
ââŻ
ââŻ
URLs!
Facebook Business Pages!
Facebook Place Pages!
Facebook Applications!
Facebook Events!
Facebook URLs (e.g. a speciďŹc landing tab)!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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14. â˘âŻ Decide what ACTION you want to
drive with your Facebook Ads!
â⯠Drive people somewhere ON Facebook?!
â˘âŻ Page Ad to get more likes!
â˘âŻ Post Ad to get more engagement!
â˘âŻ Event Ad to get more RSVPs!
â˘âŻ Landing tab ad to drive trafďŹc to a contest!
â⯠Drive people somewhere OFF Facebook?!
â˘âŻ Domain ad (to get leads/opt-ins/registrations/sales)!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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15. â˘âŻKEY:!
ââŻYou must have a good landing
page in order to maximize
conversions!!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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16. â˘âŻSTEP #5!
ââŻWrite your ads!
â˘âŻ POST = people, objective, strategy, technology!
â˘âŻ Come up with ideas for multiple ads â the more the better!
Brainstorm 10-12 ideas.!
â˘âŻ Set aside time to surf Facebook with the sole goal of watching
what ads catch your eye. Create a swipe ďŹle. Make a note of
what caught your eye and why.!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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17. â˘âŻMust have 3 components:!
ââŻTitle = 25 chars max!
ââŻBody text = 90 chars max!
ââŻImage = varies depending on
type of ad and placement â¨
(refer to one-page guide http://bit.ly/FBadSpecs )!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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18. â˘âŻAd copy:!
ââŻWrite as BENEFIT driven!
ââŻMust understand F&B!
ââŻWHY do people buy from you?
What do they get?!
ââŻCopywriting = KEY skill!!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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19. â˘âŻ Select a main point to focus on
in the ad!
â⯠âHey, check out our business in general. We
rock and our stuff is amazeballs!â!
â⯠âDownload our crazy good tool to immediately
get 100 hot new leads! Already used by 14
bazillion peeps!â!
â⯠âFree ebook! Attract the man of your dreams in 5
ridiculously easy steps you could do them in
your sleep!â ď!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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20. â˘âŻSTEP #6!
ââŻUnderstand Power Editor!
â˘âŻ Donât be afraid!!
â˘âŻ PE is your brand new BFF! Get ready to fall in
love!!
â⯠Create a Custom Audience, Lookalike Audience!
â⯠Access Partner Categories!
â⯠Advanced Ad types!
â⯠Advanced Placement!
â⯠Target Mobile Devices!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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21. â˘âŻSTEP #7!
ââŻCreate Your Ad In Power Editor!
â˘âŻ Now youâre ready!!
â˘âŻ Start simple!
â˘âŻ Campaign > Ads!
â⯠Multiple Ads!
â⯠Ctrl (or Cmd) C & V!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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22. â˘âŻSTEP #8!
ââŻLaunch your campaign!!
â˘âŻ Check dates!
â˘âŻ Check budget!
â˘âŻ Troubleshoot?!
â˘âŻ Get out the champagne!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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23. â˘âŻSTEP #9!
ââŻTrack and monitor!
â˘âŻ Test, test, test!
â˘âŻ Split test!
â˘âŻ Remember, the goal is to get more fans, leads
and proďŹts!
â˘âŻ How will you measure ROI? !
â˘âŻ What are your KPIs?!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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24. â˘âŻSTEP #10!
ââŻRinse and repeat!!
â˘âŻWhat worked well?!
â˘âŻWhat did you learn?!
â˘âŻWhat will you not do again?!
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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25. â˘âŻ Facebook Marketing Success System!
â⯠Brand new online course with Mari Smith,
featuring Facebook Ads expert Dennis Yu!
ââŻwww.marismith.com/fmss !
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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26. â˘âŻPrize Drawing!!
ââŻWIN a seat at the Facebook Ads
Clinic bonus session!
ââŻ5 names drawn at random from the
ďŹrst 101 to sign up !
ââŻwww.marismith.com/fmss !
Š 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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