How to amplify your video reach on Facebook: Mari’s ninja tricks. Part 3 of 3: VIDEO OPTIMIZATION. Please enjoy this exciting video training series. In this third session, I’ll share how to get the best reach and engagement, along with my best practices for both organic and paid video reach on Facebook and Instagram using the “Mari Method” and more. This series is brought to you by Wave Video App, one of my new favorite tools.  Catch the Facebook Live video replay here: https://www.facebook.com/marismith/videos/10154751490470009/ === If you missed Parts 1 & 2 of this Live video series, you can catch them here: 1. VIDEO CREATION: How To Create Engaging Social Videos Facebook video: https://www.facebook.com/marismith/videos/10154679359870009/ or YouTube https://youtu.be/FhNsI5PFjUU & slides: https://www.slideshare.net/marismith/how-to-create-compelling-videos-for-facebook-instagram-with-wave-video-app 2. VIDEO DISTRIBUTION: Where to publish your videos for maximum reach & visibility Facebook video: https://www.facebook.com/marismith/videos/10154734234260009/ or YouTube: https://youtu.be/2XdymsGKakc & slides: https://www.slideshare.net/marismith/where-to-publish-your-videos-for-maximum-reach-and-visibility-mari-smith-wave-video-app Be sure to subscribe to LIVE notifications on my Facebook Page at http://fb.com//marismith

1. @MariSmith @WaveVideoApp
How to amplify video reach on
Facebook – Mari’s ninja tricks
by Mari Smith
1
PART 3 of 3
VIDEO
OPTIMIZATION:

2. @marismith @WaveVideoApp
1. VIDEO CREATION
Mobile formats
Square & portrait
Short ads = 6-30 secs
2. VIDEO DISTRIBUTION
Use Facebook Live regularly
Upload video natively
Add captions
Repurpose videos, share, embed
2
Parts 1 & 2 - Recap

3. @marismith @WaveVideoApp
Visit: www.animatron.com/wave
3
Quick review of Wave Video App

4. @marismith @WaveVideoApp
Frequency
Less is more
Timing
Evenings & weekends?
Review video Insights
Top performers?
See also www.sumorank.com
4
Increase organic reach

5. @marismith @WaveVideoApp
For both uploaded videos + Live
Add captions!
Apply the ‘Mari Method’
Allow up to 24 hours to gain organic reach
Use Ads Manager
Allocate budget in ‘batches’
E.g. $300 total, place 3 x $100 over several days
5
Paid reach

6. @marismith @WaveVideoApp
Facebook Ad (Advanced) Tips
Sophisticated Advertiser vs. Newbie
Install the Facebook Pixel + Standard Events
Retarget
Use Custom Audiences
Include Lookalikes
Use Ads Manager
For objectives, use:
Traffic, Conversion, Products, &/or Leads

7. @marismith @WaveVideoApp
Create thumb-stopping, highly
SHAREABLE content!
Encourage comments:
Ask questions
Invite feedback
Conduct a poll/survey
Connect with a Messenger bot
Keyword for a special offer
7
Increase engagement: VOD

8. @marismith @WaveVideoApp
Encourage regular comments:
Ask questions
Open or yes/no
Invite feedback
Conduct a poll/survey
Connect with a Messenger bot
Question ideas:
What city and country are you from?
Are you on mobile or desktop?
What time is it in your part of the world?
What’s the weather like where you are?
8
Increase engagement: Live

9. @marismith @WaveVideoApp
Type fblive in the comments!
9
Live demo!

10. @marismith @WaveVideoApp 10
Summary
1. Use Ads Manager (not Boost)
2. Encourage comments & shares
as much and as naturally as
possible! 
3. Use the ‘Mari Method’
4. Connect a bot

11. @marismith @WaveVideoApp
Video Training Series
11
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 3
VIDEO CREATION:
Getting started with video creation
Part #2 of 3
VIDEO DISTRIBUTION:
Where to publish your videos for maximum reach
& visibility
Part #3 of 3
VIDEO OPTIMIZATION:
How to amplify video reach on Facebook –
Mari’s ninja tricks
Visit: www.animatron.com/wave