In this information-packed session, Mari Smith walks you through specific steps to overcome the challenge of diminishing organic reach on Facebook, leverage your own content and that of others ("OPC"), cultivate powerful relationships with influencers and superfans and provide exemplary customer service.
How To Build Powerful Relationships on Facebook and Beyond
Relationship marketing has been around for eons; what’s changed in recent years is how we connect with our marketplace. Facebook, in particular, has created a fundamental paradigm shift in how we communicate and do business around the world. There is an art and science to using Facebook a) to foster power relationships with key influencers, and b) to reach the maximum potential audience and convert them into paying customers. In this dynamic session, social media thought leader and top Facebook marketing expert, Mari Smith, will show you:
- how to connect with, and court, power influencers
- proven organic ways to expand your reach and click-through rate
- specific steps to growing your email list using Facebook
- and much more!