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1
MARI SMITH
Social Media Thought Leader
Facebook Marketing Expert
@marismith
2
“I believe in
conversations
and eye
contact.”
-Sir Richard Branson
Founder and Chairman, Virgin Group
Photo source: Forb...
3
Be a
MEMBER
first
4
“Our goal is to
reach a point
where ads are
as relevant and
timely as the
content your
friends share
with you.”
~Mark Zu...
5
The Problem With
Facebook Reach
…explained in a
single graphic
6
Seeing your content
Not seeing your content
6%
Source: BufferApp http://blog.bufferapp.com/facebook-reach-strategies
7
• More content, more
friends, more pages
• 1,500-15,000 potential
stories
• 100,000+ algorithm
weights
• 300 stories sel...
8
Declining Reach,
Rising Facebook Stock
Source: Jay Baer, ConvinceAndConvert.com on http://blog.bufferapp.com/facebook-re...
9
10
11
 Collect email addresses!
12
Collect
Emails
on
Facebook
heyo.com
13
22s.com/marismith
14
Create Lists
15
Enable
Follow
16
Follow
One
Course
Until
Successful
17
Visual
Content
Strategy
18
19
20
21
Make People Feel
Important
22
IRL
23
Customer
Service
*Research from Accent Marketing.
See Mediapost article: http://bit.ly/1sIgXjb
Image source:
grasshoppe...
24
“Content is KING,
but engagement is QUEEN
…and she rules the house.”
25
Mercedes Benz
26
27
28
Lisa Spector
@ThroughADogsEar
29
30
31
Eyeballs are
monetizable… …so are ears!
32
Increase Organic Reach
1. Post outside business
hours
2. Mix up the frequency
3. Mix up the post types
4. Test post len...
33
Include CTAs
34
How To Find Influencers
35
36
Paid
Reach
37
fb.com/business/success
38
Connect with Mari on these sites:
Facebook Page: www.facebook.com/marismith
Facebook Profile: www.facebook.com/maris
Tw...
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How To Build Powerful, Profitable Relationships on Facebook... and Beyond!

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In this information-packed session, Mari Smith walks you through specific steps to overcome the challenge of diminishing organic reach on Facebook, leverage your own content and that of others ("OPC"), cultivate powerful relationships with influencers and superfans and provide exemplary customer service.

===

How To Build Powerful Relationships on Facebook and Beyond

Relationship marketing has been around for eons; what’s changed in recent years is how we connect with our marketplace. Facebook, in particular, has created a fundamental paradigm shift in how we communicate and do business around the world. There is an art and science to using Facebook a) to foster power relationships with key influencers, and b) to reach the maximum potential audience and convert them into paying customers. In this dynamic session, social media thought leader and top Facebook marketing expert, Mari Smith, will show you:

- how to connect with, and court, power influencers
- proven organic ways to expand your reach and click-through rate
- specific steps to growing your email list using Facebook
- and much more!

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How To Build Powerful, Profitable Relationships on Facebook... and Beyond!

  1. 1 MARI SMITH Social Media Thought Leader Facebook Marketing Expert @marismith
  2. 2 “I believe in conversations and eye contact.” -Sir Richard Branson Founder and Chairman, Virgin Group Photo source: Forbes.com
  3. 3 Be a MEMBER first
  4. 4 “Our goal is to reach a point where ads are as relevant and timely as the content your friends share with you.” ~Mark Zuckerberg Source: bit.ly/1h47fzO Photo credit: bkmag
  5. 5 The Problem With Facebook Reach …explained in a single graphic
  6. 6 Seeing your content Not seeing your content 6% Source: BufferApp http://blog.bufferapp.com/facebook-reach-strategies
  7. 7 • More content, more friends, more pages • 1,500-15,000 potential stories • 100,000+ algorithm weights • 300 stories selected • Experiments by data scientists  
  8. 8 Declining Reach, Rising Facebook Stock Source: Jay Baer, ConvinceAndConvert.com on http://blog.bufferapp.com/facebook-reach-strategies
  9. 9
  10. 10
  11. 11  Collect email addresses!
  12. 12 Collect Emails on Facebook heyo.com
  13. 13 22s.com/marismith
  14. 14 Create Lists
  15. 15 Enable Follow
  16. 16 Follow One Course Until Successful
  17. 17 Visual Content Strategy
  18. 18
  19. 19
  20. 20
  21. 21 Make People Feel Important
  22. 22 IRL
  23. 23 Customer Service *Research from Accent Marketing. See Mediapost article: http://bit.ly/1sIgXjb Image source: grasshopper.com
  24. 24 “Content is KING, but engagement is QUEEN …and she rules the house.”
  25. 25 Mercedes Benz
  26. 26
  27. 27
  28. 28 Lisa Spector @ThroughADogsEar
  29. 29
  30. 30
  31. 31 Eyeballs are monetizable… …so are ears!
  32. 32 Increase Organic Reach 1. Post outside business hours 2. Mix up the frequency 3. Mix up the post types 4. Test post length 5. Include @ tags of other Pages 6. Drive traffic from other sources 7. Repost popular posts
  33. 33 Include CTAs
  34. 34 How To Find Influencers
  35. 35
  36. 36 Paid Reach
  37. 37 fb.com/business/success
  38. 38 Connect with Mari on these sites: Facebook Page: www.facebook.com/marismith Facebook Profile: www.facebook.com/maris Twitter: @marismith Instagram @mari_smith Google+: www.google.com/+marismith LinkedIn: www.linkedin.com/in/marismith Mari’s website: www.marismith.com

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