1. Privacy - Terms
E C O M M E R C E & C M S
TOP ECOMMERCE TRENDS THAT WILL ROCK
IN 2021
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2. I
f you fall in the business bracket where you want to revamp e-
commerce, bringing hefty tra c to a website, sales queries
are not new. For that, you need to understand the top trends in
the eCommerce industry that’ll be a massive hit in 2021.
For ample reasons, this will be unleashing opportunities. As the
pandemic brought several changes across industry verticals, and
acceleration is expected to continue in the same capacity.
eCommerce is one of the best things you would ever nd in the
digital marketing arena. For extensive reasons, this will hold the
key.
HERE WE ARE LISTING THE TOP
ECOMMERCE TRENDS OF 2021
Table of Contents 
B Y M A R I YA
J A M E S
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3. ONLINE BUYING WILL GO BEYOND B2C
PRODUCTS
1. Here we are listing the top eCommerce trends of 2021
1.1. Online buying will go beyond B2C products
1.1.1. How To Take Advantage?
1.2. Analytics Will Flourish
1.2.1. How To Take Advantage?
1.3. Social Media – A Giant Platform For Shoppable Videos
1.4. Personalization will go beyond purchasing to making a bond
1.4.1. How To Take Advantage?
1.5. In uencers Will Become Brand Partners
1.5.1. How To Take Advantage?
1.5.1.1. Why is in uencer marketing such a signi cant boon for e-
commerce brands? Jordie Black of ZINE breaks it down for us,
1.6. Green Consumerism Will Grow In Popularity
1.6.1. How To Take Advantage?
1.7. AI will get more arti cial and natural
1.7.1. How To Take Advantage?
1.8. Omnichannel selling will be the norm
1.8.0.1. Conclusion:
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4. If there is— hue and cry everywhere about the pandemic, then
disruption isn’t the only thing to see. Consumers with limited
options turned to eCommerce to ful ll their daily necessities and
exercise their purchasing power.
Disruption wasn’t merely a buzzword in 2020 as businesses
accelerated digital transformation efforts amid global changes.
Consumers predominantly turned to eCommerce to get everything
necessary for their daily lives.
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5. Be it grocery, food, gadgets, or anything. Furniture, modern-day
essentials also have joined the list.
Fashion and gadgets were sold online, but they also delivered to
the doorstep. The sales clock is moving very fast, so the sales &
retail eCommerce service will be the key to establishing
eCommerce in 2021 as they are very much in trend to meet
dedicated e-commerce needs.
The buying patterns changes might slow down slightly as people
have just started getting back to their regular routines, but they
certainly won’t stop.
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6. The shift of eCommerce future trends brought convenience, which
means that brands need to adapt their strategies accordingly.
HOW TO TAKE ADVANTAGE?
Whether you’re an entrepreneur, B2B, or something else, start
selling D2C or D2B. These products are available online. You can
make it easier for customers to buy.
Creating an online catalog contain all your products. Next,
building a user-friendly buying experience helps augment the
record with relevant content.
ANALYTICS WILL FLOURISH
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7. In eCommerce customers, data will gain enormous value. Brands
are now focusing on the basic, but vital metrics provided to them,
such as click-through-rate on speci c campaigns and conversion
metrics to indicate where the bulk of tra c and sales generated.
However, as we have moved into 2021, they will uncover data
capabilities and get even more granular.
Vanhishika Bhargava of Contensify explains :
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8. “Segmentation is far beyond making the one-time sale and seize
the customer to your brand. It is about how retail & eCommerce
software development holds the key in eCommerce in 2021.
Knowing your price-sensitive customers would help you segregate
full-price customers and is likely to abandon carts, and so on.”
HOW TO TAKE ADVANTAGE?
These days it is interesting to know your customers and
eCommerce store. Are you able to gather insight? This way, you
can upgrade to other ties that allow you to drill down the data.
An analytics platform helps yield better results, such as:
1. They classify audiences based on geographical location, age,
gender, buying patterns, total expenditure, and more.
2. Identifying channels to fetch customer to the store
3. Understanding the content demand for most conversions
4. Generate ready-made reports
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9. 5. Integration with CRM, CMS by gaining a 360-degree view of
your eCommerce business.
As pointed out, “This will enable you to personalize campaigns to a
new level. Subscriptions to the same products help determine
what’s in the trend, what’s not, what’s refunded or returned the
most, which is an excellent assessment for meeting consumer
needs.
Getting to save up on inventory holding costs will give
eCommerce businesses more mileage and resources for
expediting marketing and business growth.
SOCIAL MEDIA – A GIANT PLATFORM FOR
SHOPPABLE VIDEOS
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10. The stay-at-home formula worked better for social media
consumption in 2021, and brands will begin to advertise in various
ways on channels such as Instagram, Twitter & Facebook.
According to Eduard Klein (A digital growth initiator)
“Zoomers spend hours scrolling social media feeds like Instagram.
Merchants are on the ninth cloud as videos are the perfect channel
for reaching a curious young target audience. Gen-Z can make
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11. buying decisions literally from social media feeds, and videos
facilitating their buying pattern.
Brands are placing ads in stories on apps like Instagram and
Snapchat, so this is just the progressive evolution of social media
sales. Now Facebook launches Instagram Shops and Shopify
partners. In 2021, we’ll see brands making speci c changes in
strategic development.
PERSONALIZATION WILL GO BEYOND
PURCHASING TO MAKING A BOND
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12. Customers are happier than before when it comes to meeting
speci c needs. And all are tailored to unique needs. As per
smarter HQ,72% of customers only engage with personalized
messaging.
Earlier personalization is limited to email marketing, customer
expectations, and technology capabilities with changes possible.
HOW TO TAKE ADVANTAGE?
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13. Personalization realized a long-lasting customer relationship by
recording information about customers (with their consent) and
remembering. Things like making an online purchase, types of
items usually bought for the recommendations for next steps.
Enfamil NeuroPro (Infant milk brand): It requested the due date
from pregnant mothers to allow them to sign up for an email list.
What does it do? It provides relevant information throughout the
pregnancy as the baby develops.
RELATED: 11 MOBILE APP DEVELOPMENT TRENDS TO LOOK IN
2020-21
INFLUENCERS WILL BECOME BRAND
PARTNERS
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14. Brand matters whether it is any article or brand. Most eCommerce
are tapping into in uencers over the years to leverage the
advantage of a large pool of customer base. According to
In uencer Marketing Hub’s stats, the industry was expected to
reach $9.7B in 2020.
HOW TO TAKE ADVANTAGE?
Reach out to in uencers in your niche and create content for
business:
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15. 1. Make a list of local or micro-in uencers that share your brand
value. Building a relationship will help to grow their audience
rst and providing free merchandise.
2. Building a relationship with help and grow their audience rst
and work on merchandise.
3. Giving them the freedom they want to make.
Pro-tip: Take advantage of NEW features on online retail trends
since the algorithm rewards the adoption of these new features.
For example, a sudden spike in Reels on Instagram to get more
organic reach than regular posts or stories. So, every time there’s a
new feature, you get the bandwagon and experiment.
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16. In uencer content is no longer limited to ads for B2C companies
either as the goal should be about providing value for your
customers.
For example, Dell Luminaries podcast realized transformation
and business growth discussions with tech experts.
WHY IS INFLUENCER MARKETING SUCH A SIGNIFICANT BOON FOR
E-COMMERCE BRANDS? JORDIE BLACK OF ZINE BREAKS IT DOWN
FOR US,
“Many eCommerce brands face a content crunch – as they are
unable to post acceptable content at scale to transform their
marketing strategies. In 2021, brands looking for in uencers as
content creators support the content creation process in place of a
content agency. We’ll also witness brands add paid media to the
content so that they can control the reach and audience.”
GREEN CONSUMERISM WILL GROW IN
POPULARITY
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17. Nothing is impossible on the online platform. In the same manner;
nothing is permanent too. Changes in the behavior pattern are in
the economic, cultural, or social landscape.
The trend has shifted towards making the environment cleaner.
Furthermore, when you join hands with an eCommerce website
development company like ValueCoders, you will be assured of
green consumerism.
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18. As the pandemic in a decade like event taught us many lessons,
saving the earth is crucial.
Sustainability is no longer a prerogative. Changes in the economic,
social, and cultural landscape in countries worldwide have shifted
the focus towards protecting the environment.
Leading brands such as Amazon have taken a giant step towards
eCommerce brands are likely to be following suit as humans nd
ways to reduce waste and preserve the earth for future
generations.
According to the Harvard Business Review, green consumers are
also signi cant contributors, with 65% of buyers wanting to make
purchases from brands aim at sustainability.
HOW TO TAKE ADVANTAGE?
You can analyze the current products to determine if they are being
made through biodegradable products or not. If they aren’t,
considering a change helps in adoption or more, reducing
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19. packaging waste or outlining ways for customers to recycle
products once done.
AI WILL GET MORE ARTIFICIAL AND
NATURAL
AI will continue to bene t in 2021 and will be a massive hit as
realized. Machine learning and chatbots will continue to ourish
and will replace human interaction. In previous years, arti cial
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20. intelligence was a bit early to be discovered in eCommerce but will
change dramatically in 2021.
Concepts such as machine learning and chatbots will be viable in
the mainstream; brands now leverage AI to yield real business
impact.
For example, AI could make recommendations on which
customers should purchase the product based on behavioral
purchasing. Brands can also leverage concepts such as voice
search to position their products in the market. They will also be
able to assist on the backend and make inventory predictions.
Related: WHY BUSINESSES SHOULD ADOPT AI IN 2021? |
BENEFITS YOU SHOULDN’T MISS
HOW TO TAKE ADVANTAGE?
Buy into AI and be rest assured AI tools streamline marketing,
improve the customer experience, or perform critical tasks to
expedite business better.
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21. For example, SparkToro crawls social pro les to determine
podcasts, and gaining popularity with your audience. AI is now, as
brands are always using it to their advantage.
Dylan Max of Netomi points out :
“Retailers are now leveraging the bene ts of AI arti cial
intelligence– be it operations or inventory management— to
create good customer service and loyal customers.”
There are many tasks that eCommerce brands might have hired a
virtual assistant to cover.
AI can help you tackle, allowing you to put your human resources in
more creative roles.
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22. OMNICHANNEL SELLING WILL BE THE
NORM
“Omnichannel selling will become the new normal. As witnessed
moving into space with tools like Amazon personalize and
pinpoint. Most interestingly, this could be disruptive in the most
exciting manner, but the bottom line is the cheaper and far
accessible capability.
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23. 2021 will be the year that will produce technologies and if you
want to do something out of nothing.
Most businesses have the awareness that customers want to
explore content in many ways. Tablets, mobile phones, and
desktops are still the start. And we’ve mentioned in other
eCommerce trends; brands are discovering ways to sell their
products through social media.
Amazon Pinpoint and Amazon personalize are two products from
Amazon Web Services (AWS) that enable brands to improve the
customer experience while communicating across multiple
channels.
CONCLUSION:
The transformation in eCommerce will produce signi cant
opportunities that’ll be the driving force in times to come. The
unique thing about digital marketing as it gives endless
possibilities, unlike any other sector. These mentioned eCommerce
ideas will further boost your decision if you’ve just put a foot
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24. forward in the versatile industry. Hence, the demand for custom
eCommerce software solutions increased as dedicated experts
took your digital aspirations to a new level.
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25. HOW WOOCOMMERCE
CMS WILL HELP YOU
GROW AN E-COMMERCE
BUSINESS?
J A N U A R Y 1 3 , 2 0 2 1
TOP 8 ECOMMERCE
BUSINESS IDEAS YOU
MUST NOT MISS OUT IN
2021
D E C E M B E R 2 2 , 2 0 2 0
TOP ECOMMERCE
DEVELOPMENT
COMPANIES IN INDIA TO
CHANGE BUSINESS
FORTUNES
S E P T E M B E R 2 4 , 2 0 2 0
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Arti cial intelligence based applications chatbots in business ecommerce apps
ecommerce development eCommerce future trends ecommerce web development
ecoomerce trends online retail trends top ecommerce trends 2021
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