For creative persons & for people involved in the management of creativity and innovation, the impossible exists to be challenged. How can we make an impossible idea possible?

1. THE POWER OF IM POSSIBLE by Mark Raison

2. The impossible exists to be challenged !

3. THE POWER OF IM POSSIBLE How can we make an impossible idea possible?

4. THE POWER OF IM POSSIBLE 2 types of situations A Z

5. THE POWER OF IM POSSIBLE HYPERCREATIVITY the art of dealing with impossible ideas

6. THE POWER OF IM POSSIBLE What impossible idea … … are you working on for the moment? … will be on your agenda for 2010? … is “ the ” impossible idea of your life?

7. THE POWER OF IM POSSIBLE HYPERCREATIVITY IN THE CREATIVE PROCESS 1. Ask HyperQuestions

9. THE POWER OF IM POSSIBLE THINK WRONG !

11. BLOCKS TO GREAT CONVERGENCE Pre-convergence state Need for a solution Sense of urgency Experience and expertise Consensus 99%

12. THE POWER OF IM POSSIBLE The major b lock to HyperConvergence? 99%

13. THE POWER OF IM POSSIBLE ‘ OBVIOUSITY’ The natural tendency to choose, to develop and to transform the most obvious, comfortable and easy ideas into what we believe are ‘creative solutions’,

14. THE POWER OF IM POSSIBLE Confortable Provocative Achievable Unachievable Present Future

15. THE POWER OF IM POSSIBLE Attitudes Rules & Secrets to “Make it Happen !”

16. Classical Convergence Based on rationality Feasibility is key Money counts ‘ Make it now’ is the driver Action is the next step QUICK CONVERGENCE ¿

17. Classical Convergence HyperConvergence Based on rationality Based on emotions Feasibility is key Beauty is key Money counts Excitement counts ‘ Make it now’ is the drive ‘Make it unique’ is the d. Action is the next step Dream it is the next step QUICK CONVERGENCE DEEP CONVERGENCE

18. The 3 E s of HyperConvergence Emotion Esthetic Excitement THE POWER OF IM POSSIBLE

19. RULES FOR CONVERGENCE ? THE POWER OF IM POSSIBLE

20. THE 3 GOLDEN RULES OF HYPER CONVERGENCE Rule #1 Quantity breeds quality Rule #2 Living with the dragons THE POWER OF IM POSSIBLE

21. LIVING WITH DRAGONS CREATIVE TENSION

22. LIVING WITH DRAGONS

23. THE 3 GOLDEN RULES OF HYPER CONVERGENCE Rule #1 Go for quantity! Rule #2 Live with the dragons ! Rule#3 Look for the CreaShock! THE POWER OF IM POSSIBLE

24. THE POWER OF IM POSSIBLE The Key Success Factor of Hyper Convergence is your ideas portfolio: Quantity Diversity Colours

25. BLUE IDEAS SIMPLE & EASY!

26. GREEN IDEAS IMPROVEMENT

27. RED IDEAS RADICAL CHANGES !

28. YELLOW IDEAS IMPOSSIBLE DREAMS!

29. THE POWER OF IM POSSIBLE A Yellow Idea is a provocative, unachievable and future oriented idea

30. « It’s the future only if it’s impossible » Ross Lovegrove

31. THE POWER OF IM POSSIBLE What do we need to live with yellow ideas?

35. THE POWER OF IM POSSIBLE Be HYPERCREATIVE in the creative process ! Manage your rich IDEA-PORTFOLIO ! Live intensively with your IMPOSSIBLE ideas!

36. Do you want to get Mark’s presentation « THE POWER OF IMPOSSIBLE » ? Send Mark an e-mail at mark@yellowideas.com! www.yellowideas.com www.markraison.com