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Developing a social media strategy for your academic department

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Mark Carrigan

The document provides guidance on developing a social media presence for a department. It recommends regularly tweeting material to promote like books, papers, and media coverage to enhance discoverability. It suggests using scheduling software to rotate archived content and leveraging Twitter to amplify individual staff. Blogging is also recommended but requires more regular updates to build an audience. The document also advises creating a list of staff and students' activities to share skills and plans, and tying social media activities to new projects, publications, and events with support from the university.

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DEVELOPING A DEPARTMENTAL PRESENCE ON SOCIAL MEDIA @MARK_CARRIGAN WWW.MARKCARRIGAN.NET
BLOGGING AND TWEETING • Keep tweeting this material! What should the department promote on a regular basis? • Constructing a (representative!) archive of books, papers, multimedia, media coverage etc. • Twitter as a focal point for this: enhancing discoverability by journalists and policy makers • Rotating this using scheduling software: how to add and remove from the archive • Using Twitter to amplify the effectiveness of individual staff members • Blogging as a focal point – more difficult to build an audience if not updated regularly but doesn’t matter if existing twitter audience • News & updates & reproducing posts elsewhere by staff members
DEPARTMENTAL RESOURCES • What activity is already taking place? Creating a list of staff & research students to stay updated • What existing skills can be shared? • What activity would take place if everyone had necessary skills and equipment? • How to share plans and skills? Tied into new research projects, new publications, new events etc • What support is available from the university?

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Developing a social media strategy for your academic department

  • 1. DEVELOPING A DEPARTMENTAL PRESENCE ON SOCIAL MEDIA @MARK_CARRIGAN WWW.MARKCARRIGAN.NET
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  • 8. BLOGGING AND TWEETING • Keep tweeting this material! What should the department promote on a regular basis? • Constructing a (representative!) archive of books, papers, multimedia, media coverage etc. • Twitter as a focal point for this: enhancing discoverability by journalists and policy makers • Rotating this using scheduling software: how to add and remove from the archive • Using Twitter to amplify the effectiveness of individual staff members • Blogging as a focal point – more difficult to build an audience if not updated regularly but doesn’t matter if existing twitter audience • News & updates & reproducing posts elsewhere by staff members
  • 9. DEPARTMENTAL RESOURCES • What activity is already taking place? Creating a list of staff & research students to stay updated • What existing skills can be shared? • What activity would take place if everyone had necessary skills and equipment? • How to share plans and skills? Tied into new research projects, new publications, new events etc • What support is available from the university?