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© 2013 Market Connections, Inc.
2013:
The Year of Mobility in Government
Government Mobility Research Results from Market
Connections, Inc. and Fierce Government IT
FEDERAL MOBILE COMPUTING SUMMIT
JULY 9, 2013
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: The Year of Mobility in Government
2
• Mobile device use has increased
• The way government employees consume news and
information is changing
• Government employees feel their mobile devices are
increasing productivity
• The type of device matters
• Government employees are using a combination of their own
devices and government-issued devices
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.20252013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
4
Overall Mobile Device Usage
2013 FEDERAL MEDIA & MARKETING STUDY
News
Websites
Personal
Email
Work
Email
Social
Media
iPhone 23% 28% 11% 19%
Android phone 13% 17% 4% 12%
Samsung Galaxy
phone
7% 9% 2% 6%
Blackberry 6% 5% 18% 3%
Windows phone 1% 1% 0% 1%
iPad 21% 23% 9% 17%
Android Tablet 8% 8% 3% 7%
Windows Tablet 1% 2% 1% 1%
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.20252013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
FEEL MOBILE DEVICES
ARE CRITICAL TO THEIR JOB82%
SAY MOBILE DEVICES
INCREASE PRODUCTIVITY81%
WORK MORE HOURS
TRAVELING OR COMMUTING72%
MOBILE DEVICES INCREASE
FIELD PRODUCTIVITY62%
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
Key Questions to Ask Yourself
2013: THE YEAR OF MOBILITY IN GOVERNMENT 10
• Mobile devices increase productivity – should everyone have a
mobile device? Will you reach a point of diminishing returns?
• The type of device matters – for maximum productivity, what
is the right combination of mobile devices for your users?
• At what point does the cost of increased security make
increased productivity no longer worthwhile? Will your agency
reach a point at which the cost of security cancels out the
productivity gains?
2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
David Perera, Executive Editor | FierceGovernment IT
dperera@fiercemarkets.com
GOVERNMENT MOBILITY AND PRODUCTIVITY PULSEPOLL™ RESULTS 11
Monica Mayk Parham
Marketing Director | Market Connections, Inc. and Executive Editor | FedConnects.com
14555 Avion Parkway, Suite 125 | Chantilly, VA 20151 | 703.378.2025, ext. 107
monicap@marketconnectionsinc.com

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Government Mobility Research Results

  • 1. © 2013 Market Connections, Inc. 2013: The Year of Mobility in Government Government Mobility Research Results from Market Connections, Inc. and Fierce Government IT FEDERAL MOBILE COMPUTING SUMMIT JULY 9, 2013
  • 2. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025 2013: The Year of Mobility in Government 2 • Mobile device use has increased • The way government employees consume news and information is changing • Government employees feel their mobile devices are increasing productivity • The type of device matters • Government employees are using a combination of their own devices and government-issued devices
  • 3. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.20252013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
  • 4. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025 4 Overall Mobile Device Usage 2013 FEDERAL MEDIA & MARKETING STUDY News Websites Personal Email Work Email Social Media iPhone 23% 28% 11% 19% Android phone 13% 17% 4% 12% Samsung Galaxy phone 7% 9% 2% 6% Blackberry 6% 5% 18% 3% Windows phone 1% 1% 0% 1% iPad 21% 23% 9% 17% Android Tablet 8% 8% 3% 7% Windows Tablet 1% 2% 1% 1%
  • 5. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.20252013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
  • 6. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025 FEEL MOBILE DEVICES ARE CRITICAL TO THEIR JOB82% SAY MOBILE DEVICES INCREASE PRODUCTIVITY81% WORK MORE HOURS TRAVELING OR COMMUTING72% MOBILE DEVICES INCREASE FIELD PRODUCTIVITY62%
  • 7. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
  • 8. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
  • 9. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025
  • 10. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025 Key Questions to Ask Yourself 2013: THE YEAR OF MOBILITY IN GOVERNMENT 10 • Mobile devices increase productivity – should everyone have a mobile device? Will you reach a point of diminishing returns? • The type of device matters – for maximum productivity, what is the right combination of mobile devices for your users? • At what point does the cost of increased security make increased productivity no longer worthwhile? Will your agency reach a point at which the cost of security cancels out the productivity gains?
  • 11. 2013: THE YEAR OF MOBILITY IN GOVERNMENT | MARKET CONNECTIONS, INC. | 703.378.2025 David Perera, Executive Editor | FierceGovernment IT dperera@fiercemarkets.com GOVERNMENT MOBILITY AND PRODUCTIVITY PULSEPOLL™ RESULTS 11 Monica Mayk Parham Marketing Director | Market Connections, Inc. and Executive Editor | FedConnects.com 14555 Avion Parkway, Suite 125 | Chantilly, VA 20151 | 703.378.2025, ext. 107 monicap@marketconnectionsinc.com