SlideShare a Scribd company logo
Visuals ,[object Object],[object Object],[object Object]
Determining the Chief Focus for Visuals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determining the Chief Focus for Visuals… Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Package containing the product
Product Alone
Product in Use
How to Use the Product
Product Features
Comparison of Products
User Benefit
Humor
Testimonial
Negative Appeal
Composing Great Pictures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Composing Great Pictures… Cont’d ,[object Object],[object Object]
Decide on a  Center of Interest ,[object Object],[object Object],[object Object],[object Object]
Pick the Picture Orientation ,[object Object],[object Object],[object Object]
Some orientation examples
Arranging your subjects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Optimizing Backgrounds ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Rule of Thirds ,[object Object],[object Object],[object Object]
When to break The Rule ,[object Object],[object Object],[object Object]
Rule-breaking example
Some Corollaries ,[object Object],[object Object]
Some Corollaries… Cont’d ,[object Object],
Using Straight Lines and Curves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using lines (example)
Balancing an Image ,[object Object],[object Object]
Framing an Image ,[object Object],[object Object],[object Object],[object Object]
Avoiding Mergers ,[object Object],[object Object],[object Object],[object Object]
Photographing People ,[object Object],[object Object],[object Object],[object Object]
Taking Your First Portraits ,[object Object]

More Related Content

What's hot

Visual Principles
Visual Principles Visual Principles
Visual Principles jeddah1986
 
10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To Improve10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To ImproveLauren Martin
 
Crap graphic design
Crap  graphic designCrap  graphic design
Crap graphic designdonnamacd
 
Graphic and Web Design Principles
Graphic and Web Design Principles                      Graphic and Web Design Principles
Graphic and Web Design Principles Rob Nunez
 
Visual Literacy and Advertising Techniques Glossary of Terms
Visual Literacy and Advertising Techniques Glossary of TermsVisual Literacy and Advertising Techniques Glossary of Terms
Visual Literacy and Advertising Techniques Glossary of TermsRachel Witheridge
 
The Principles of Good Design
The Principles of Good DesignThe Principles of Good Design
The Principles of Good DesignJennifer Janviere
 
Photography powerpoints
Photography powerpoints Photography powerpoints
Photography powerpoints emmaalou
 
Visual Principles
Visual PrinciplesVisual Principles
Visual PrinciplesIzaham
 
Designing Visuals for Instruction
Designing Visuals for InstructionDesigning Visuals for Instruction
Designing Visuals for InstructionMhelane Herebesi
 
Visual in Instruction
Visual in InstructionVisual in Instruction
Visual in InstructionBong Reyes
 
Design Basics for Non-Designers
Design Basics for Non-DesignersDesign Basics for Non-Designers
Design Basics for Non-DesignersDawn Weathersbee
 
Presentation mini art school
Presentation mini art schoolPresentation mini art school
Presentation mini art schoolgemmacocomello
 
Design portfolio waugh
Design portfolio waughDesign portfolio waugh
Design portfolio waughpatricktwaugh
 
Print advertisement
Print advertisementPrint advertisement
Print advertisementRabi Farizul
 
Lesson 5 - Conventions of Print Advertising
Lesson 5 - Conventions of Print AdvertisingLesson 5 - Conventions of Print Advertising
Lesson 5 - Conventions of Print Advertising42RolandMichaud
 

What's hot (20)

Visual Principles
Visual Principles Visual Principles
Visual Principles
 
10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To Improve10 Design & Layout Principles Guaranteed To Improve
10 Design & Layout Principles Guaranteed To Improve
 
Crap graphic design
Crap  graphic designCrap  graphic design
Crap graphic design
 
Graphic and Web Design Principles
Graphic and Web Design Principles                      Graphic and Web Design Principles
Graphic and Web Design Principles
 
Visual Literacy and Advertising Techniques Glossary of Terms
Visual Literacy and Advertising Techniques Glossary of TermsVisual Literacy and Advertising Techniques Glossary of Terms
Visual Literacy and Advertising Techniques Glossary of Terms
 
The Principles of Good Design
The Principles of Good DesignThe Principles of Good Design
The Principles of Good Design
 
Design concepts
Design conceptsDesign concepts
Design concepts
 
Advertising
AdvertisingAdvertising
Advertising
 
Graphic design slideshow
Graphic design slideshow Graphic design slideshow
Graphic design slideshow
 
Photography powerpoints
Photography powerpoints Photography powerpoints
Photography powerpoints
 
Visual Principles
Visual PrinciplesVisual Principles
Visual Principles
 
Designing Visuals for Instruction
Designing Visuals for InstructionDesigning Visuals for Instruction
Designing Visuals for Instruction
 
Visual in Instruction
Visual in InstructionVisual in Instruction
Visual in Instruction
 
Design Basics for Non-Designers
Design Basics for Non-DesignersDesign Basics for Non-Designers
Design Basics for Non-Designers
 
Production guide
Production guideProduction guide
Production guide
 
What is an Effective Layout?
What is an Effective Layout?What is an Effective Layout?
What is an Effective Layout?
 
Presentation mini art school
Presentation mini art schoolPresentation mini art school
Presentation mini art school
 
Design portfolio waugh
Design portfolio waughDesign portfolio waugh
Design portfolio waugh
 
Print advertisement
Print advertisementPrint advertisement
Print advertisement
 
Lesson 5 - Conventions of Print Advertising
Lesson 5 - Conventions of Print AdvertisingLesson 5 - Conventions of Print Advertising
Lesson 5 - Conventions of Print Advertising
 

Viewers also liked

April 2010 new member orientation
April 2010 new member orientationApril 2010 new member orientation
April 2010 new member orientationGourav Chawla
 
Codes and conventions of print advert
Codes and conventions of print advertCodes and conventions of print advert
Codes and conventions of print advertAlex McKiernan
 
Conventions of Print Advertisements
Conventions of Print AdvertisementsConventions of Print Advertisements
Conventions of Print AdvertisementsFatimaIftikhar5
 
Parts of a Print Ad
Parts of a Print AdParts of a Print Ad
Parts of a Print AdM_Osier
 
Occupational Health & Safety Presentation
Occupational Health & Safety PresentationOccupational Health & Safety Presentation
Occupational Health & Safety PresentationMark Zeeman
 
Occupational Health and Safety Powerpoint Presentation
Occupational Health and Safety Powerpoint PresentationOccupational Health and Safety Powerpoint Presentation
Occupational Health and Safety Powerpoint PresentationJoLowe72
 

Viewers also liked (7)

April 2010 new member orientation
April 2010 new member orientationApril 2010 new member orientation
April 2010 new member orientation
 
Codes and conventions of print advert
Codes and conventions of print advertCodes and conventions of print advert
Codes and conventions of print advert
 
Conventions of Print Advertisements
Conventions of Print AdvertisementsConventions of Print Advertisements
Conventions of Print Advertisements
 
Parts of a Print Ad
Parts of a Print AdParts of a Print Ad
Parts of a Print Ad
 
Elements of Advertisements
Elements of AdvertisementsElements of Advertisements
Elements of Advertisements
 
Occupational Health & Safety Presentation
Occupational Health & Safety PresentationOccupational Health & Safety Presentation
Occupational Health & Safety Presentation
 
Occupational Health and Safety Powerpoint Presentation
Occupational Health and Safety Powerpoint PresentationOccupational Health and Safety Powerpoint Presentation
Occupational Health and Safety Powerpoint Presentation
 

Similar to Guide to print ad visuals

Similar to Guide to print ad visuals (20)

Elements of Composition
Elements of CompositionElements of Composition
Elements of Composition
 
In Control Of The Image
In Control Of The ImageIn Control Of The Image
In Control Of The Image
 
Group 4 shooting technique
Group 4 shooting techniqueGroup 4 shooting technique
Group 4 shooting technique
 
Shooting Technique
Shooting TechniqueShooting Technique
Shooting Technique
 
Compositionguidelines new date
Compositionguidelines new dateCompositionguidelines new date
Compositionguidelines new date
 
Photo composition
Photo compositionPhoto composition
Photo composition
 
Composition guidelines new date
Composition guidelines new dateComposition guidelines new date
Composition guidelines new date
 
Compositionguidelines new date
Compositionguidelines new dateCompositionguidelines new date
Compositionguidelines new date
 
Digital photography 2
Digital photography 2Digital photography 2
Digital photography 2
 
Composition low res file
Composition low res fileComposition low res file
Composition low res file
 
Photography compositionbasics
Photography compositionbasicsPhotography compositionbasics
Photography compositionbasics
 
Photography Compositions
Photography CompositionsPhotography Compositions
Photography Compositions
 
Composition
CompositionComposition
Composition
 
Photography composition presentation
Photography composition presentationPhotography composition presentation
Photography composition presentation
 
Photography: As compositon and lighting
Photography: As compositon and lightingPhotography: As compositon and lighting
Photography: As compositon and lighting
 
Blog 4- photography composition (1)
Blog 4- photography composition (1)Blog 4- photography composition (1)
Blog 4- photography composition (1)
 
Composition
CompositionComposition
Composition
 
Compositioon rules
Compositioon rulesCompositioon rules
Compositioon rules
 
Compositioon rules
Compositioon rulesCompositioon rules
Compositioon rules
 
Unit 5
Unit 5Unit 5
Unit 5
 

More from Largest Catholic University

More from Largest Catholic University (20)

Adman lecture 10
Adman lecture 10Adman lecture 10
Adman lecture 10
 
Adman lecture 8
Adman lecture 8Adman lecture 8
Adman lecture 8
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5
 
Adman lecture 1
Adman lecture 1Adman lecture 1
Adman lecture 1
 
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningE Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation Positioning
 
E Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer BehaviorE Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer Behavior
 
E Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation TargetingE Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation Targeting
 
E Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical LegalE Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical Legal
 
E Marketing Ch4 Global Markets
E Marketing Ch4 Global MarketsE Marketing Ch4 Global Markets
E Marketing Ch4 Global Markets
 
E Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg StratE Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg Strat
 
E Marketing Ch1 Convergence
E Marketing Ch1 ConvergenceE Marketing Ch1 Convergence
E Marketing Ch1 Convergence
 
Burns And Bush Chapter 15
Burns And Bush Chapter 15Burns And Bush Chapter 15
Burns And Bush Chapter 15
 
Burns And Bush Chapter 16
Burns And Bush Chapter 16Burns And Bush Chapter 16
Burns And Bush Chapter 16
 
Adibp Ch1
Adibp Ch1Adibp Ch1
Adibp Ch1
 
Basic TV Ad Production
Basic TV Ad ProductionBasic TV Ad Production
Basic TV Ad Production
 
Radio Ad
Radio AdRadio Ad
Radio Ad
 
Adman Lecture 9
Adman Lecture 9Adman Lecture 9
Adman Lecture 9
 
Media Characteristics
Media CharacteristicsMedia Characteristics
Media Characteristics
 
Print and Outdoor Layout and Design
Print and Outdoor Layout and DesignPrint and Outdoor Layout and Design
Print and Outdoor Layout and Design
 
Print Design Layout
Print Design LayoutPrint Design Layout
Print Design Layout
 

Recently uploaded

Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Björn Rohles
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxWorkforce Group
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...Connect3PL
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfsuperbizness1227
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)linciy03
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumzyqmx62fgm
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datassDilipParmar63
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product DiscoveryDesmond Leo
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseirhcs
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsWHMCS Smarters
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 

Recently uploaded (20)

Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
transform-your-business-with-cutting-edge-inventory-management-and-3pl-integr...
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdf
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 

Guide to print ad visuals