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Largest Catholic University
Largest Catholic University

Techniques in Print and Broadcast Advertising

DesignBusiness
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Techniques in Print & Broadcast Advertising Design and Layout for Print and Outdoor Ads
Basic Elements of a Print Ad ,[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Basic Design Strategies ,[object Object],[object Object]
 
Basic Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Basic Design Strategies ,[object Object],[object Object]
Basic Design Strategies ,[object Object],[object Object]
Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Grouping Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Color Design Strategies ,[object Object],[object Object],[object Object]
 
Color Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object]
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object]
Photo Design Strategies ,[object Object],[object Object],[object Object]
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
 
Photo Design Strategies ,[object Object],[object Object],[object Object]
 
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object]
Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Headlines and Body Copy Design Strategies
Reminders ,[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]
Designing for Outdoor Ads ,[object Object],[object Object],[object Object]
Guidelines for Legibility ,[object Object]
 
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Guidelines for Legibility ,[object Object],[object Object]
Less is more 1 message, 41.1% awareness. 2 messages, 36.7% Awareness, a 5% decrease in awareness. 3 messages, 34.9% Awareness, a further 2% decrease. 4 messages, 33.8% Awareness, another 1% drop in awareness levels. 5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!
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Print and Outdoor Design ad Layout

  • 1. Techniques in Print & Broadcast Advertising Design and Layout for Print and Outdoor Ads
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  • 48. Less is more 1 message, 41.1% awareness. 2 messages, 36.7% Awareness, a 5% decrease in awareness. 3 messages, 34.9% Awareness, a further 2% decrease. 4 messages, 33.8% Awareness, another 1% drop in awareness levels. 5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!