From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: YouTube Success Stories For Marketers. PRESENTATION: How Brands Build An Audience Of Their Own On YouTube - Given by Sean Womack, @Touchstorm - Touchstorm, SVP, Marketing & Content. #SocialPro #22A2

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How Brands Build
An Audience of Their Own
on YouTube

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Put the Intro video Here

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686 MM 271 MM 233 MM
YouTube Creators 2010

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-32%
Brands 2009–2010
-66% -46%

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-21%-46% -3%
Beauty Sites 2009–2010

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Top 20 Brand Sites
in five years
2010
Top 20 Beauty Stars
more consumers per day

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Brands
Creators
2010

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+

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430,632
Total Views
1,762
Subscribers
2010!

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CG TV bad video here

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TALENT

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TalentFinder

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MEDIA!

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PRODUCTION

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Sean – Need to add CG Cat
Eye video

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TopicFinder

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2015!
430,632
Total Views
1,762
Subscribers
2010!
150,000
Subscribers
96,350,000
Total Views

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Find the Rising Stars
Use Paid to Prime the Pump
Do a Hybrid Production
Produce Data-Driven Topics

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THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016