What You Need To Know About SnapChat for Business By Carlos Gil
•
1 like•405 views
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.SESSION: What You Need To Know About Snapchat. PRESENTATION: What You Need To Know About SnapChat for Business - Given by Carlos Gil, @carlosgil - BMC Software, Global Head of Social Media. #SocialPro #23A2
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (10)
More from Marketing Land
More from Marketing Land (19)
Recently uploaded
Recently uploaded (20)
What You Need To Know About SnapChat for Business By Carlos Gil
- 1. #SocialPro #23A2 @CarlosGil83 ADVANCED STRATEGIES, TIPS & TRICKS TO GET STARTED WHAT YOU NEED TO KNOW ABOUT SNAPCHAT FOR BUSINESS
- 2. #SocialPro #23A2 @CarlosGil83 § HEAD OF SOCIAL MEDIA, BMC SOFTWARE § 8+ YEARS IN B2C AND B2C SOCIAL MEDIA § JOINED SNAPCHAT IN 2013 § SNAPCHAT UDEMY COURSE CREATOR CARLOS GIL J
- 3. #SocialPro #23A2 @CarlosGil83 § USE ADVANCED STRATEGIES TO GROW FOLLOWERS § LEVERAGE GEO-FILTERS TO BUILD AWARENESS § DRIVE CLICKS AND CONVERSIONS TO PROVE RESULTS AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:
- 4. #SocialPro #23A2 @CarlosGil83 § MOBILE APP USED FOR MICRO-CONTENT STORYTELLING § PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG § CONTENT POSTED DISAPPEARS WITHIN 24 HOURS UNDERSTANDING THE BASICS
- 5. #SocialPro #23A2 @CarlosGil83 “SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER” REAL TALK
- 6. #SocialPro #23A2 @CarlosGil83 § 200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY § MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK § BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN WHY SNAPCHAT MATTERS
- 7. #SocialPro #23A2 @CarlosGil83 BRANDS ARE FLOCKING TO SNAPCHAT
- 8. #SocialPro #23A2 @CarlosGil83 MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017
- 9. #SocialPro #23A2 @CarlosGil83 “SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS, NOT SEXTING” REAL TALK
- 10. #SocialPro #23A2 @CarlosGil83 § CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING § BECAUSE CONTENT DISAPPEARS, ENGAGEMENT IS HIGHER § BUILD ADVOCACY AND UGC THROUGH TAKEOVERS KEY DIFFERIENTATORS
- 11. #SocialPro #23A2 @CarlosGil83 “PEOPLE WANT TO ENGAGE WITH PEOPLE NOT BRAND LOGOS” REAL TALK
- 12. #SocialPro #23A2 @CarlosGil83 § LEVERAGE EXISTING SOCIAL MEDIA CHANNELS § HIRE SOCIAL MEDIA INFLUENCERS § TARGETED INSTAGRAM AND FACEBOOK ADS KEYS FOR GROWING FOLLOWERS
- 13. #SocialPro #23A2 @CarlosGil83 LEVERAGE EXISTING CHANNELS
- 14. #SocialPro #23A2 @CarlosGil83 INFLUENCERS BRING REACH AND STORYTELLING SKILLS
- 15. #SocialPro #23A2 @CarlosGil83 TARGETED ADS ON FACEBOOK AND INSTAGRAM
- 16. #SocialPro #23A2 @CarlosGil83 § CREATE CONTENT COMPLIMENTARY TO YOUR BRAND § BE HUMAN, TRANSPARENT, AND HAVE FUN! § USE GEO-FILTERS TO CREATE UGC OPPORTUNITIES KEYS FOR CREATING CONTENT
- 17. #SocialPro #23A2 @CarlosGil83 GO “BEHIND THE SCENES” WITH YOUR CONTENT
- 18. #SocialPro #23A2 @CarlosGil83 EXAMPLE: TACO BELL
- 19. #SocialPro #23A2 @CarlosGil83 EXAMPLE: W HOTELS
- 20. #SocialPro #23A2 @CarlosGil83 § RUN FLASH SALES EXCLUSIVE TO SNAPCHAT § OFFER FOLLOWERS COUPON CODES TO MEASURE SALES § USE CREATIVE TOOLS TO OVERLAY CTA’S AND URL’S KEYS FOR CONVERTING
- 21. #SocialPro #23A2 @CarlosGil83 BUILD A LOYAL AUDIENCE AND COMMUNITY
- 22. #SocialPro #23A2 @CarlosGil83 RUN FLASH SALES AND OFFERS
- 23. #SocialPro #23A2 @CarlosGil83 § SNAPCHAT IS “IT” AND IT’S HERE TO STAY § THE KEY IS TO TELL ENGAGING, CREATIVE STORIES § DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY RECAP AND NEXT STEPS
- 24. #SocialPro #23A2 @CarlosGil83 “THERE’S NO INSTANT ROI IN SOCIAL MEDIA, YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT” REAL TALK
- 25. #SocialPro #23A2 @CarlosGil83 THANK YOU! SEE YOU AT THE NEXT MARKETING LAND EVENT!