The key trends to emerge from Cannes Lions Festival of Creativity 2013 throughout the week.

1. Cannes Lions 2013: Social
Media Trends for the Week
June 24, 2013

2. Key findings
Cannes Lions Festival of Creativity generated over 107,000 posts from Sunday
16th – Sunday 23rd June 2013.
Ogilvy generated the most brand mentions and hashtags during the Festival.
Conversation around the Festival peaked on Wednesday, when the likes of
LinkedIn and Twitter took to the stage, in addition to celebrity appearances
from Conan O’Brien and Sean Combs.
Vivienne Westwood secured the gong for most mentioned celebrity.

3. Cannes Lions 2013 – Volume from the week
Cannes Lions generated 107,058 posts from Sunday 16th – Sunday 23rd June 2013.
That’s an average of over 15,294 posts per day.
Conversation reached its peak on Wednesday, when a total of 40,337 posts appeared. This was led by seminars and
appearances from the likes of Time Warner and Conan O’Brien, Translation and Sean Combs, LinkedIn, Microsoft,
Unilever and Twitter.

4. Top Brands at Cannes Lions 2013
Ogilvy is crowned the overall conversation leader at Cannes, generating over 15,000 posts during the
week.
However, YouTube drove the most substantial peak in chatter when it took to the stage on Thursday,
generating 1,965 mentions during the company’s presentation alone.

5. Top buzz words (by mention) at Cannes Lions 2013
Advertising established itself as this year’s top buzz word, generating over 6,000 mentions
throughout the week.
The Festival’s focus on cutting-edge creativity shone through, with mobile and big data following
closely behind in volume of mentions, highlighting how new technologies are becoming
increasingly relevant to the creative community.
32%
22%
14%
10%
8%
7%
6%
1%
Advertising
Creativity
Mobile
Big data
Design
Visualisation
Social media
Collaboration

6. Most Mentioned Celebrities at Cannes Lions 2013
Vivienne Westwood achieved the most social media mentions throughout the week, with her appearance resulting
in over 876 posts.
Meanwhile, Jack Black and Lou Reed pushed Martin Sorrell’s overall position in celebrity mentions back to fourth
place.

7. Top Hashtags at Cannes Lions 2013
Official hashtags (#canneslions, #canneslive) aside, Ogilvy remained leagues
ahead in the hashtag stakes, producing 11,532 more mentions than its nearest
competitor, Clear Channel Outdoor’s ‘#Canvas for Creativity’ mural.