2. #MarketingDivaz
1. Creating Your Social Environment
2. Setting up the right foundation
3. Attracting More Fans
4. Selling to Fans
5. Building an Online Community
7. #MarketingDivaz
• Facebook Users: Over 1 billion!
• Mobile Users: more than 751 million
• Number of Facebook Pages: 50 million
• Daily active Facebook Users: 665 million
• Average time spent per Facebook visit : 20 minutes
• Number of Facebook pages promoting posts: 500,000
35. They really do work and drive product sales!
Some stats we pulled from Business Insider..
Success from Target & Starbucks
• Friends and fans of brands increased the frequency of their purchases by 21 and 38% after 4 weeks
• 70% of brand campaigns showed a ROI of 3x or better
• 40% of brand campaigns showed an ROI of 5x of better
• 4 weeks after seeing an ad on Facebook from a major offline US-based retailer,
fans and their friends bought 56% more frequently online from this retailer.
#MarketingDivaz
36. #MarketingDivaz
1. Know your Objective
2. Know your Market
3. Create a 25 character attention grabbing headline
4. Write compelling copy in 90 characters
5. Add a 100px x 72px attention grabbing image
6. Choose precise interests & micro-target
7. Know your budget
8. Micro manage your Ad
9. Measure your ads performance
10. Have Fun!
48. #MarketingDivaz
What kinds of posts can you promote?
• Including: status updates, photos, videos, questions and offers
• Posts you promote will appear higher in News Feed
• Must follow guidelines
49. #MarketingDivaz
1. Facebook Promoted Posts are only available to pages with more than 100 Likes
2. You can only run a Promoted Post on posts that are newer than 3 days (lasts 3
days)
3. Once a Promoted Post is running, you can stop the promotion,
edit and change the budget
4. Your post will show a Sponsored tag
5. You can see the performance of the Promoted Post
6. Choose the right type of post to promote
7. Promote your Facebook offers
54. #MarketingDivaz
1. Set Some Goals
- What do you want to achieve?
- Do you want to increase brand awareness or highlight a new product?
- Do you want to increase the number of Page Likes?
- Do you want to boost user engagement?
- Do you want to gather user feedback or develop advocates for your brand?
- Are you fundraising?
* Source: SocialMediaExaminer.com
55. #MarketingDivaz
2. Decide Which Type of Contest
There are 4 basic types of contests you can run on Facebook.
Each one appeals to a different audience..
• Sweepstakes
• Essay
• Photo
• Video
* Source: SocialMediaExaminer.com
60. #MarketingDivaz
3. Familiarize yourself with Facebook’s Rules & Guidelines
Facebooks biggest rule is clearly stating that Facebook is not
sponsoring the giveaway. Show your rules and guidelines loud and
clear!
* Source: SocialMediaExaminer.com
61. #MarketingDivaz
4. Choose a Third-Party App to Run the Contest
Business are required to run a contest on a third-party application.
Choose one that offers a few key features:
The app should be flexible
The price should be right
The app should be embeddable or have “Anywhere” capabilities
The app must have mobile capabilities
* Source: SocialMediaExaminer.com
66. 5. Pick a relevant prize
• Showcase your own products and services
• Value of the prize should reflect the effort
participants need to make to enter
* Source: SocialMediaExaminer.com
67. 6. Keep it simple
Make it easy to enter…
Ask for less information while still getting what you need!
* Source: SocialMediaExaminer.com
68. #MarketingDivaz
7. It’s time to tell the world about your contest!
• Make it social! Promote it on Twitter.. Send email newsletters and reminders!
• Remind your fans periodically while still promoting your business.
• Put details of contest on the homepage of your website.
* Source: SocialMediaExaminer.com
74. #MarketingDivaz
1. Keep Your Posts Short
2. Post Photos, Videos and Quotes
3. Post
Consistently
4. Ask for your Fans Opinions
5. Ask Questions using the Facebook Questions App
6. Try posting “Fill in the Blank” Posts
7. Give Fans Access to Exclusive Information
8. Reward your Fans with Deals and Perks
9. Be Timely
10. Localize your Posts if they are Relevant to a Specific Audience
