1.
How To Become
a Celebrity in Your Field
For Jobseekers
Victoria Garcia, CEO
Marketing Impressions

2.
This is a Dif ferent Approach to Job
Hunting
Victoria Garcia, CEO
Marketing Impressions

3.
Step Back From The Perspective Of A
Potential Employee “Begging” For A Job
Victoria Garcia, CEO
Marketing Impressions

4.
Think of Yourself as a
“Small Business” With Something
Valuable to Of fer
Victoria Garcia, CEO
Marketing Impressions

5.
Looking for a Job is an Exercise
in Selling Yourself
Victoria Garcia, CEO
Marketing Impressions

6.
Looking for a Job is an Exercise
in Selling Yourself
So, follow the rules of Personal Branding...
Victoria Garcia, CEO
Marketing Impressions

7.
“Branding” Is More Impor tant
Than Sales

8.
Nobody wants to be “sold” anything, anymore

9.
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.

10.
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”

11.
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?

12.
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?
We love to buy.

13.
Nobody wants to be “sold” anything, anymore
Branding attempts to reverse the sales process.
We loathe “sales people.”
Why are brands big today?
We love to buy.
The more educated your target – the more “sales” resistant.

14.
Visibility Is More Impor tant
Than Ability

15.
Think You
What You See is What You Get
Formerly known
as Perception
Is Reality

16.
And, justify them with logic.

17.
Hint: Your Mother Gave You a
Great Brand Name – Use It!

18.
People Do Business With* People They
Like
(And Are Impressed With)
“You like me.
You really,
really like me.”

19.
People Do Business With* People They
Like
(And Are Impressed With)
“You like me.
*Meaning – Hire or Contract You really,
really like me.”

20.
Control the conversation with
questions. The person asking the
questions is in change.

21.
Hint: If they don’t trust you, they
won’t hire you. Period. “You trust me.
You really, really
trust me.”

22.
Hint: Listen well and ask
questions.

23.
.

24.
.
Confidence is powerful. You’re confident
ergo I trust you.
Lack of it deepens fears.

25.
Everything You Do Contributes
to Your Brand

26.
Everything You Do Contributes
to Your Brand
How you look, dress and talk

27.
Everything You Do Contributes
to Your Brand
How you look, dress and talk
The energy you project
Do you do something to stand out? –
No “mousy”
wear a hat, rose on your lapel, but people need
only one thing at a time. apply!

28.
You, Inc. - Harry Beckwith says
“People think in stereotypes. People
think and buy with their eyes. They
hear what they see. Watch your visual
clues to trigger the right stereotypes.”
No “mousy”
Buying that book & memorize it! people need
apply!

29.
Write a book. Self publish. Sell it on line.*.
* Amazon.com will sell it. Then you
can say your book is selling on
Amazon!

30.
Write a book. Self publish. Sell it on line
Create your own web page highlighting
your specialty..

31.
Write a book. Self publish. Sell it on line.
Create your own web page highlighting
your specialty.
Take up public speaking.
Even an
ebook will do.

32.
Join

33.
Call yourself an “author.”

34.
Call yourself an “author.”
Get a great “publicity” photo of yourself
(not a headshot in a box)
Here’s an example

35.
Call yourself an “author.”
Get a great “publicity” photo of yourself
(not a headshot in a box)
Join professional organizations
& be a leader

36.
Call yourself an “author.”
Get a great “publicity” photo of yourself
(not a headshot in a box)
Join professional organizations
& be a leader

37.
Work yourself into the “power” circles

38.
Work yourself into the “power” circles
Work on committees to display your skills

39.
Work yourself into the “power” circles
Work on committees to display your skills
Have a friend nominate you for an award

40.
Think like a leader.
Go to www.meetup.com and start
your own Meetup on your area of
specialization.

41.
And, we haven’t even started on Social
Media.

42.
And, we haven’t even started on Social
Media.
Include your book on Linkedin

43.
And, we haven’t even started on Social
Media.
Include your book on Linkedin
Tweet the heck out of your book

44.
Think like a publisher.
Go to www.scoop.it and publish an
online magazine

45.
Think like a publisher.
Go to www.scoop.it and publish an
online magazine

46.
Think like a publisher.
Go to www.scoop.it and publish an
online magazine
Build an email database and start
sending out e-newsletters.

47.
Think like a publisher.
Go to www.scoop.it and publish an
online magazine
Build an email database and start
sending out e-newsletters.

48.
Think like a publisher.
Go to www.scoop.it and publish an
online magazine
Build an email database and start
sending out e-newsletters.
Publish articles on ezinearticles.com

49.
Think like a business owner. Forget getting
someone to hire you.
Start selling yourself as a “consultant.”
Enjoy the freedom of never having to
ask someone for a job ever again!

50.
Get Your Name in the News
Use www.PRweb.com
Recycle Your Information

51.
Press Release Media PRWeb (link to your site)
Website Article Directory Submission to an Editor
Blog (link to your site) Book
Email Newsletter (link to your site)