10 Ways Marketing Automation Can Help Your Team Succeed!
1. Small Team, Big Results
Ten Things Marketing Automation Can Do For Your Small Team
Cathal Moran
Solutions Consultant, Marketo
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9. Volume: Get More Leads
Volume
TOFU
• More of the right leads
• Quantity shouldn’t compromise
quality
10. Velocity: Move Leads Quickly Through the Funnel
Velocity
TOFU
Move leads through funnel faster by:
• Engaging them in continuous
conversations
• Listening and responding across
channels
MOFU
Volume
11. Quality: Drive Marketing and Sales Alignment
Velocity
TOFU
• Pass leads to sales that are most
likely to close
• Give sales the insights they need to
close deals
MOFU
Quality
Volume
Velocity
MOFU
BOFU
12. Make Smarter Decisions: Reporting Gives You Insight
Velocity
TOFUMOFU
Volume
Velocity
Quality
MOFU
BOFU
Reporting
• Understand which of your marketing
efforts were successful
• Keep doing what’s working and stop
doing what’s not
13. Velocity
TOFUMOFU
Volume
Velocity
Quality
MOFU
BOFU
Reporting
1. Increase organic traffic to your site
2. Personalize experience for known & anonymous visitors
3. Send relevant information in real-time based on visitors’ activities
4. Improve social reach and influence
5. Trigger workflows based on behavior and non-behavior
6. Replicate success in minutes
7. Easily test and decide which emails are best
8. Provide flexible scoring model so you define success
9. Prioritize leads for sales
10. Help you understand which programs have the best ROI
Ten Things Marketing Automation Can Do For You
Great marketers are a lot like great triathletes. To win a race, a triathlete needs to perform at the top of their game across swimming, biking and running. If they only swim well, they aren’t going to win the race.
Similarly, marketers need to optimize their performance across all 3 stages of the funnel…top, middle and bottom. If marketers only do a great job at the top of the funnel, then the leads they generate will never go on to become customers.
Marketo is unique in that it provides marketers with robust capabilities across all 3 stages of the funnel, letting you maximize revenue by creating more paying customers, not simply more visitors to your website.