5 Ways Your Sales Team Will Make the Next Webinar a Success

•

1,332 likes•63,761 views

Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.

Marketing Technology

LaunchPointWebinarSeries
5WaysYourSalesTeamWillMaketheNextWebinarASuccess
ReadyTalkandEgencia
March23,2016

•Thiswebinarisbeingrecorded!Slidesand
recordingwillbesenttoyouafterthewebinar
•Enteryourquestionsinthechat–wewillget
tothemafterthewebinar
•Postingtosocial?Makesuretouse
#mktgnationortweet@marketoor
@ReadyTalk
Housekeeping

MeetToday’sSpeakers
BethToeniskoetter
ProductStrategist,
ReadyTalk
CateVanasse
Sr.Marketing
Manager, Customer
Success

Agenda
Webinartrendsyouneedtoknowabout
WebinarBestpractices –what’sthelatest?
5wayssaleswillmakeyournextwebinarahit

• The“webinar”linesareblurring
• The“recording” afterthought
• LessformailityinB2bWebinars

Afewbestpractices
● Don’tbeallthingstoallpeople
● Designwithreuseinmind
● Createpointsofconnection
● Usethedatainameaningfulway

Howtoreduce“noshows”
• Offertheoptiontoregisterfortherecap
• Won’tskewyour‘registertoattend’conversion
• Savestheclientfromgettingunwantedreminders
• Setsthestagefortargetedfollow-upforsalesaftertheevent
• Statusshowsas“waitlisted”

Howtoreduce“noshows”–themechanics
Expandedour
reachby25%

Howtoenlistsalestoincrease
webinarregistrations
Appealtotheircompetitive sidewithacontestforthemostregistrants
• CreateleaderboardwithSalesforcedashboard
• Emailtheteamsregularly
• UseSalesforcechatter
• Providesaleswithtools:
• talkingpointsaboutthewebinar
• howtotrackregistrants
• toutthisemailsignaturebanner
• sendtheMarketoemailtemplate
• workthesocialchannels

Howtoenlistsalestoincreasewebinar
registrations
Winnerreceives:
• Braggingrights
• $75Giftcard
• Shout-outinweeklycompanynewsletter
• Plaqueinofficeon“webinarwalloffame”

#3Howtoleveragesalesas
technicalsupportforyour
webinar

salesastechnicalsupport
• EmaildeliverywillalwaysplagueB2Bmarketersmakingthe
delivery ofthewebinarconfirmationemailtricky
• Wearmourteamswithstepstheycansharetohelpprospects
joinawebinar,iftheydon’thavetheconfirmationemail
• Makessaleslooklikeaheroandtakessupportpressureoffof
you

#4Howtogetmoremileage
fromyourwebinarpost-event

howtogetmoremileagefromyourwebinar
• Createan“evergreen”URL
• Offertheslides,playbackand
keytakeawaysinaseamless
experience
• Readytalk+Marketo
integration=moredata,
immediately

howtogetmoremileagefromyourwebinar
• Considerembeddingthe
recordingintoyour
landingpage
• webringourmp4into
Wistiaandembeditonthe
Marketolandingpage

#5Howtosetthestagefor
successwithnewclients

Howtohaveasmoothsalestoimplementationshandoff
Rememberthataccidents happenatintersections

Tailoryourpost-salesexperience
Collectinformation from
newclientstocreatea
demo thatdelights

Keepsalesinformedofprogress
Send“noshow”alertsfor
newcustomertraining so
thatsalescanreachout
andmakesurethingsare
movingalongnicely

Tokenshelpyoukeepyoursanity
Updateyour
informationinone
placeandyourassets
are“automagically”
populated

Recapofkeytakeaways
• Createpointsofconnection
• Identifyregistrantsthatjustwanttherecap
• Createaninternalcontesttodriveupregistrations
• Equipsalestoplayliveeventsupport
• Createarecapthatwillliveon
• Tailornewcustomertraining
• Leverage programtokensforfasterwebinarbuild-out
andfewererrors

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Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.

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Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done

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Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

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In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.

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Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.

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